Microsoft Ads (Bing): Metrics

Last updated: 2026-11-12

This reference covers the 104 metrics available for Microsoft Ads (Bing) in Master Metrics. Use it to understand which data you can pull and how each field is named. Available in: Dashboards · Reports · AI assistant · MCP

Metrics

Metrics are the numeric values you can measure and aggregate from your Microsoft Ads (Bing) data.

Performance


Impressions	Field name: `bing_impressions` Type: metric MCP: Available
Clicks	Field name: `bing_clicks` Type: metric MCP: Available
CTR	Field name: `bing_ctr` Type: metric MCP: Available
Average CPC	Field name: `bing_average_cpc` Type: metric MCP: Available
Spend	Field name: `bing_spend` Type: metric MCP: Available
Average Position	Field name: `bing_average_position` Type: metric MCP: Available
Average CPM	Field name: `bing_average_cpm` Type: metric MCP: Available
Conversions	Field name: `bing_conversions` Type: metric MCP: Available
Conversion Rate	Field name: `bing_conversion_rate` Type: metric MCP: Available
Cost Per Conversion	Field name: `bing_cost_per_conversion` Type: metric MCP: Available
All Conversions	Field name: `bing_all_conversions` Type: metric MCP: Available
All Conversion Rate	Field name: `bing_all_conversion_rate` Type: metric MCP: Available
All Cost Per Conversion	Field name: `bing_all_cost_per_conversion` Type: metric MCP: Available
View Through Conversions	Field name: `bing_view_through_conversions` Type: metric MCP: Available
Revenue	Field name: `bing_revenue` Type: metric MCP: Available
ROAS	Field name: `bing_return_on_ad_spend` Type: metric MCP: Available
All Revenue	Field name: `bing_all_revenue` Type: metric MCP: Available
All ROAS	Field name: `bing_all_return_on_ad_spend` Type: metric MCP: Available
Revenue Per Conversion	Field name: `bing_revenue_per_conversion` Type: metric MCP: Available
All Revenue Per Conversion	Field name: `bing_all_revenue_per_conversion` Type: metric MCP: Available
View Through Revenue	Field name: `bing_view_through_revenue` Type: metric MCP: Available
Assists	Field name: `bing_assists` Type: metric MCP: Available
Cost Per Assist	Field name: `bing_cost_per_assist` Type: metric MCP: Available
Revenue Per Assist	Field name: `bing_revenue_per_assist` Type: metric MCP: Available
Absolute Top Impression Rate Percent	Field name: `bing_absolute_top_impression_rate_percent` Type: metric MCP: Available
Top Impression Rate Percent	Field name: `bing_top_impression_rate_percent` Type: metric MCP: Available
Video Views	Field name: `bing_video_views` Type: metric MCP: Available
View Through Rate	Field name: `bing_view_through_rate` Type: metric MCP: Available
Average CPV	Field name: `bing_average_cpv` Type: metric MCP: Available
Video Views at 25%	Field name: `bing_video_views_at_25_percent` Type: metric MCP: Available
Video Views at 50%	Field name: `bing_video_views_at_50_percent` Type: metric MCP: Available
Video Views at 75%	Field name: `bing_video_views_at_75_percent` Type: metric MCP: Available
Completed Video Views	Field name: `bing_completed_video_views` Type: metric MCP: Available
Video Completion Rate	Field name: `bing_video_completion_rate` Type: metric MCP: Available
Total Watch Time	Field name: `bing_total_watch_time_in_ms` Type: metric MCP: Available
Average Watch Time Per Video View	Field name: `bing_average_watch_time_per_video_view` Type: metric MCP: Available
Average Watch Time Per Impression	Field name: `bing_average_watch_time_per_impression` Type: metric MCP: Available
Qualified Conversions	Field name: `bing_conversions_qualified` Type: metric MCP: Available
All Qualified Conversions	Field name: `bing_all_conversions_qualified` Type: metric MCP: Available
View Through Qualified Conversions	Field name: `bing_view_through_conversions_qualified` Type: metric MCP: Available
Low Quality Clicks	Field name: `bing_low_quality_clicks` Type: metric MCP: Available
Low Quality Clicks Percent	Field name: `bing_low_quality_clicks_percent` Type: metric MCP: Available
Low Quality Impressions	Field name: `bing_low_quality_impressions` Type: metric MCP: Available
Low Quality Impressions Percent	Field name: `bing_low_quality_impressions_percent` Type: metric MCP: Available
Low Quality Conversions	Field name: `bing_low_quality_conversions` Type: metric MCP: Available
Low Quality Conversion Rate	Field name: `bing_low_quality_conversion_rate` Type: metric MCP: Available
Low Quality General Clicks	Field name: `bing_low_quality_general_clicks` Type: metric MCP: Available
Low Quality Sophisticated Clicks	Field name: `bing_low_quality_sophisticated_clicks` Type: metric MCP: Available
Low Quality Qualified Conversions	Field name: `bing_low_quality_conversions_qualified` Type: metric MCP: Available
Impression Share Percent	Field name: `bing_impression_share_percent` Type: metric MCP: Available
Impression Lost To Budget Percent	Field name: `bing_impression_lost_to_budget_percent` Type: metric MCP: Available
Impression Lost To Rank Agg Percent	Field name: `bing_impression_lost_to_rank_agg_percent` Type: metric MCP: Available
Exact Match Impression Share Percent	Field name: `bing_exact_match_impression_share_percent` Type: metric MCP: Available
Click Share Percent	Field name: `bing_click_share_percent` Type: metric MCP: Available
Top Impression Share Percent	Field name: `bing_top_impression_share_percent` Type: metric MCP: Available
Absolute Top Impression Share Percent	Field name: `bing_absolute_top_impression_share_percent` Type: metric MCP: Available
Top Impression Share Lost To Rank Percent	Field name: `bing_top_impression_share_lost_to_rank_percent` Type: metric MCP: Available
Top Impression Share Lost To Budget Percent	Field name: `bing_top_impression_share_lost_to_budget_percent` Type: metric MCP: Available
Absolute Top Impression Share Lost To Rank Percent	Field name: `bing_absolute_top_impression_share_lost_to_rank_percent` Type: metric MCP: Available
Absolute Top Impression Share Lost To Budget Percent	Field name: `bing_absolute_top_impression_share_lost_to_budget_percent` Type: metric MCP: Available
Quality Score (Metric)	Field name: `bing_quality_score_metric` Type: metric MCP: Available
Historical Quality Score (Metric)	Field name: `bing_historical_quality_score_metric` Type: metric MCP: Available
Phone Impressions	Field name: `bing_phone_impressions` Type: metric MCP: Available
Phone Calls	Field name: `bing_phone_calls` Type: metric MCP: Available
PTR	Field name: `bing_ptr` Type: metric MCP: Available
Audience Impression Share Percent	Field name: `bing_audience_impression_share_percent` Type: metric MCP: Available
Audience Impression Lost To Rank Percent	Field name: `bing_audience_impression_lost_to_rank_percent` Type: metric MCP: Available
Audience Impression Lost To Budget Percent	Field name: `bing_audience_impression_lost_to_budget_percent` Type: metric MCP: Available
Relative CTR	Field name: `bing_relative_ctr` Type: metric MCP: Available
Sales	Field name: `bing_sales` Type: metric MCP: Available
Cost Per Sale	Field name: `bing_cost_per_sale` Type: metric MCP: Available
Revenue Per Sale	Field name: `bing_revenue_per_sale` Type: metric MCP: Available
Installs	Field name: `bing_installs` Type: metric MCP: Available
Cost Per Install	Field name: `bing_cost_per_install` Type: metric MCP: Available
Revenue Per Install	Field name: `bing_revenue_per_install` Type: metric MCP: Available
Downloads	Field name: `bing_downloads` Type: metric MCP: Available
Post Click Download Rate	Field name: `bing_post_click_download_rate` Type: metric MCP: Available
Cost Per Download	Field name: `bing_cost_per_download` Type: metric MCP: Available
App Installs	Field name: `bing_app_installs` Type: metric MCP: Available
Post Click Install Rate	Field name: `bing_post_click_install_rate` Type: metric MCP: Available
CPI	Field name: `bing_cpi` Type: metric MCP: Available
Purchases	Field name: `bing_purchases` Type: metric MCP: Available
Post Install Purchase Rate	Field name: `bing_post_install_purchase_rate` Type: metric MCP: Available
CPP	Field name: `bing_cpp` Type: metric MCP: Available
Subscriptions	Field name: `bing_subscriptions` Type: metric MCP: Available
Post Install Subscription Rate	Field name: `bing_post_install_subscription_rate` Type: metric MCP: Available
CPS	Field name: `bing_cps` Type: metric MCP: Available
New Customer Conversions	Field name: `bing_new_customer_conversions` Type: metric MCP: Available
New Customer Revenue	Field name: `bing_new_customer_revenue` Type: metric MCP: Available
New Customer Spend	Field name: `bing_new_customer_spend` Type: metric MCP: Available
New Customer Count	Field name: `bing_new_customer_count` Type: metric MCP: Available
New Customer Conversion Rate	Field name: `bing_new_customer_conversion_rate` Type: metric MCP: Available
New Customer CPA	Field name: `bing_new_customer_cpa` Type: metric MCP: Available
New Customer ROAS	Field name: `bing_new_customer_return_on_ad_spend` Type: metric MCP: Available
Conversion Delay	Field name: `bing_conversion_delay` Type: metric MCP: Available
Unknown Customer Conversions	Field name: `bing_unknown_customer_conversions` Type: metric MCP: Available
Unknown Customer Revenue	Field name: `bing_unknown_customer_revenue` Type: metric MCP: Available
Ad Relevance	Field name: `bing_ad_relevance` Type: metric MCP: Available
Expected CTR (Keywords)	Field name: `bing_expected_ctr` Type: metric MCP: Available
Landing Page Experience	Field name: `bing_landing_page_experience` Type: metric MCP: Available
Historical Ad Relevance (Keywords)	Field name: `bing_historical_ad_relevance` Type: metric MCP: Available
Historical Expected CTR (Keywords)	Field name: `bing_historical_expected_ctr` Type: metric MCP: Available
Historical Landing Page Experience (Keywords)	Field name: `bing_historical_landing_page_experience` Type: metric MCP: Available

Audience


Extended Cost	Field name: `bing_extended_cost` Type: metric MCP: Available

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