Fields catalog

Every data source connected to Master Metrics exposes a set of fields you can use in your dashboards, reports and AI conversations. Fields come in two types:

• Metrics: the numbers you measure, such as impressions, reach, orders or revenue.
• Dimensions: the categories you group by, such as date, country, content type or product.

Use this catalog to find the exact fields available for each source. Every field lists its name, its field name and a short description, plus whether it can be queried through the MCP integration for AI tools.

Advertising

Social

Web analytics

E-commerce

CRM & email