Microsoft Ads (Bing): Dimensions

Last updated: 2026-11-12

This reference covers the 94 dimensions available for Microsoft Ads (Bing) in Master Metrics. Use it to understand how you can segment your data and how each field is named. Available in: Dashboards · Reports · AI assistant · MCP

Dimensions

Dimensions are the attributes you can use to segment and group your Microsoft Ads (Bing) data.

Time


Day	Field name: `day` Type: dimension
Week	Field name: `week` Type: dimension
Month	Field name: `month` Type: dimension
Quarter	Field name: `quarter` Type: dimension
Year	Field name: `year` Type: dimension

Account


Account Name	Field name: `bing_account_name` Type: dimension
Account Number	Field name: `bing_account_number` Type: dimension
Account ID	Field name: `bing_account_id` Type: dimension
Customer ID	Field name: `bing_customer_id` Type: dimension
Customer Name	Field name: `bing_customer_name` Type: dimension
Ad Distribution	Field name: `bing_ad_distribution` Type: dimension
Account Status	Field name: `bing_account_status` Type: dimension
Currency Code	Field name: `bing_currency_code` Type: dimension
Goal ID	Field name: `bing_goal_id` Type: dimension
Device Type	Field name: `bing_device_type` Type: dimension
Device OS	Field name: `bing_device_os` Type: dimension
Network	Field name: `bing_network` Type: dimension
Top vs Other	Field name: `bing_top_vs_other` Type: dimension
Bid Match Type	Field name: `bing_bid_match_type` Type: dimension
Delivered Match Type	Field name: `bing_delivered_match_type` Type: dimension
Goal (Keywords)	Field name: `bing_goal` Type: dimension
Goal Type (Keywords)	Field name: `bing_goal_type` Type: dimension

Campaigns


Campaign Name	Field name: `bing_campaign_name` Type: dimension
Campaign ID	Field name: `bing_campaign_id` Type: dimension
Campaign Status	Field name: `bing_campaign_status` Type: dimension
Campaign Type	Field name: `bing_campaign_type` Type: dimension
Campaign Labels	Field name: `bing_campaign_labels` Type: dimension
Budget Name	Field name: `bing_budget_name` Type: dimension
Budget Status	Field name: `bing_budget_status` Type: dimension
Budget Association Status	Field name: `bing_budget_association_status` Type: dimension
Final URL Suffix	Field name: `bing_final_url_suffix` Type: dimension
Tracking Template	Field name: `bing_tracking_template` Type: dimension
Custom Parameters	Field name: `bing_custom_parameters` Type: dimension
Base Campaign ID	Field name: `bing_base_campaign_id` Type: dimension

Ad groups


Ad Group Name	Field name: `bing_ad_group_name` Type: dimension
Ad Group ID	Field name: `bing_ad_group_id` Type: dimension
Ad Group Status	Field name: `bing_ad_group_status` Type: dimension
Ad Group Type	Field name: `bing_ad_group_type` Type: dimension
Ad Group Labels	Field name: `bing_ad_group_labels` Type: dimension
Language	Field name: `bing_language` Type: dimension


Ad ID	Field name: `bing_ad_id` Type: dimension
Ad Title	Field name: `bing_ad_title` Type: dimension
Ad Description	Field name: `bing_ad_description` Type: dimension
Ad Description 2	Field name: `bing_ad_description_2` Type: dimension
Ad Type	Field name: `bing_ad_type` Type: dimension
Ad Status	Field name: `bing_ad_status` Type: dimension
Ad Labels	Field name: `bing_ad_labels` Type: dimension
Title Part 1	Field name: `bing_title_part_1` Type: dimension
Title Part 2	Field name: `bing_title_part_2` Type: dimension
Title Part 3	Field name: `bing_title_part_3` Type: dimension
Headline	Field name: `bing_headline` Type: dimension
Long Headline	Field name: `bing_long_headline` Type: dimension
Business Name	Field name: `bing_business_name` Type: dimension
Destination URL	Field name: `bing_destination_url` Type: dimension
Display URL	Field name: `bing_display_url` Type: dimension
Final URL	Field name: `bing_final_url` Type: dimension
Final Mobile URL	Field name: `bing_final_mobile_url` Type: dimension
Final App URL	Field name: `bing_final_app_url` Type: dimension
Path 1	Field name: `bing_path_1` Type: dimension
Path 2	Field name: `bing_path_2` Type: dimension
Ad Strength	Field name: `bing_ad_strength` Type: dimension
Ad Strength Action Items	Field name: `bing_ad_strength_action_items` Type: dimension

Keywords


Keyword	Field name: `bing_keyword` Type: dimension
Keyword ID	Field name: `bing_keyword_id` Type: dimension
Keyword Status	Field name: `bing_keyword_status` Type: dimension
Keyword Labels	Field name: `bing_keyword_labels` Type: dimension
Current Max CPC	Field name: `bing_current_max_cpc` Type: dimension
Bid Strategy Type	Field name: `bing_bid_strategy_type` Type: dimension
Mainline1 Bid	Field name: `bing_mainline1_bid` Type: dimension
Mainline Bid	Field name: `bing_mainline_bid` Type: dimension
First Page Bid	Field name: `bing_first_page_bid` Type: dimension
Quality Score (Keywords)	Field name: `bing_quality_score` Type: dimension
Quality Impact	Field name: `bing_quality_impact` Type: dimension
Historical Quality Score (Keywords)	Field name: `bing_historical_quality_score` Type: dimension
Historical Expected CTR (Keywords)	Field name: `bing_historical_expected_ctr` Type: dimension
Historical Ad Relevance (Keywords)	Field name: `bing_historical_ad_relevance` Type: dimension
Historical Landing Page Experience (Keywords)	Field name: `bing_historical_landing_page_experience` Type: dimension

Geography


Country	Field name: `bing_country` Type: dimension
State	Field name: `bing_state` Type: dimension
Metro Area	Field name: `bing_metro_area` Type: dimension
City	Field name: `bing_city` Type: dimension
County	Field name: `bing_county` Type: dimension
Postal Code	Field name: `bing_postal_code` Type: dimension
Neighborhood	Field name: `bing_neighborhood` Type: dimension
Location ID	Field name: `bing_location_id` Type: dimension
Location Type	Field name: `bing_location_type` Type: dimension
Most Specific Location	Field name: `bing_most_specific_location` Type: dimension
Proximity Target Location	Field name: `bing_proximity_target_location` Type: dimension
Radius	Field name: `bing_radius` Type: dimension
Asset Group ID	Field name: `bing_asset_group_id` Type: dimension
Asset Group Name	Field name: `bing_asset_group_name` Type: dimension
Asset Group Status	Field name: `bing_asset_group_status` Type: dimension

Audience


Age Group	Field name: `bing_age_group` Type: dimension
Gender	Field name: `bing_gender` Type: dimension

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