Pinterest Ads: Metrics

Last updated: 2026-11-12

This reference covers the 395 metrics available for Pinterest Ads in Master Metrics. Use it to understand which data you can pull and how each field is named. Available in: Dashboards · Reports · AI assistant · MCP

Metrics

Metrics are the numeric values you can measure and aggregate from your Pinterest Ads data.

Performance


Ads Credit Spend	Field name: `pinterest_ads_credit_spend_in_micro_dollar` Type: metric MCP: Available
Ads Credit Spend	Field name: `pinterest_ads_credit_spend_in_dollar` Type: metric MCP: Available
Paid Impression	Field name: `pinterest_paid_impression` Type: metric MCP: Available
Spend	Field name: `pinterest_spend_in_dollar` Type: metric MCP: Available
Cpc	Field name: `pinterest_cpc_in_micro_dollar` Type: metric MCP: Available
Ctr	Field name: `pinterest_ctr` Type: metric MCP: Available
Ectr	Field name: `pinterest_ectr` Type: metric MCP: Available
Outbound Ctr	Field name: `pinterest_outbound_ctr` Type: metric MCP: Available
Paid Outbound Ctr	Field name: `pinterest_outbound_ctr1` Type: metric MCP: Available
Cost Per Outbound Click	Field name: `pinterest_cost_per_outbound_click` Type: metric MCP: Available
Paid Engagement	Field name: `pinterest_engagement1` Type: metric MCP: Available
Earned Engagement	Field name: `pinterest_engagement2` Type: metric MCP: Available
Ecpe	Field name: `pinterest_ecpe_in_dollar` Type: metric MCP: Available
Engagement Rate	Field name: `pinterest_engagement_rate` Type: metric MCP: Available
Eengagement Rate	Field name: `pinterest_eengagement_rate` Type: metric MCP: Available
Ecpm	Field name: `pinterest_ecpm_in_micro_dollar` Type: metric MCP: Available
Repin Rate	Field name: `pinterest_repin_rate` Type: metric MCP: Available
Earned Ctr	Field name: `pinterest_ctr2` Type: metric MCP: Available
Cpm	Field name: `pinterest_cpm_in_dollar` Type: metric MCP: Available
Paid Clicks	Field name: `pinterest_clickthrough1` Type: metric MCP: Available
Paid Repin	Field name: `pinterest_repin1` Type: metric MCP: Available
Impression	Field name: `pinterest_impression1` Type: metric MCP: Available
Earned+Paid Impression	Field name: `pinterest_impression1_gross` Type: metric MCP: Available
Earned+Paid Clicks	Field name: `pinterest_clickthrough1_gross` Type: metric MCP: Available
Paid Outbound Clicks	Field name: `pinterest_outbound_click1` Type: metric MCP: Available
Earned Clicks	Field name: `pinterest_clickthrough2` Type: metric MCP: Available
Earned Repin	Field name: `pinterest_repin2` Type: metric MCP: Available
Earned Impression	Field name: `pinterest_impression2` Type: metric MCP: Available
Earned Outbound Clicks	Field name: `pinterest_outbound_click2` Type: metric MCP: Available
Cost Per Outbound Click	Field name: `pinterest_cost_per_outbound_click_in_dollar` Type: metric MCP: Available
Paid Cost Per Outbound Click	Field name: `pinterest_cost_per_outbound_click_in_dollar1` Type: metric MCP: Available
Cost Per Total Conversions Quantity	Field name: `pinterest_cost_per_total_conversions_quantity` Type: metric MCP: Available
Cost Per Total Conversions	Field name: `pinterest_cost_per_total_conversions` Type: metric MCP: Available
Paid Onsite Checkouts	Field name: `pinterest_onsite_checkouts1` Type: metric MCP: Available
Page Visit Cost Per Action	Field name: `pinterest_page_visit_cost_per_action` Type: metric MCP: Available
App Install Cost Per Action	Field name: `pinterest_app_install_cost_per_action` Type: metric MCP: Available
Page Visit Roas	Field name: `pinterest_page_visit_roas` Type: metric MCP: Available
Total Purchase ROAS (Checkout)	Field name: `pinterest_checkout_roas` Type: metric MCP: Available
Total Purchase CPA (Checkout)	Field name: `pinterest_checkout_cost_per_action` Type: metric MCP: Available
Custom Roas	Field name: `pinterest_custom_roas` Type: metric MCP: Available
Paid Video Viewable Rate	Field name: `pinterest_paid_video_viewable_rate` Type: metric MCP: Available
Cpv	Field name: `pinterest_cpv_in_micro_dollar` Type: metric MCP: Available
Ecpv	Field name: `pinterest_ecpv_in_dollar` Type: metric MCP: Available
Cost Per Completed View	Field name: `pinterest_cpcv_in_micro_dollar` Type: metric MCP: Available
Cost Per Completed View P95	Field name: `pinterest_cpcv_p95_in_micro_dollar` Type: metric MCP: Available
Pinterest Checkout Cost Per Action	Field name: `pinterest_pinterest_checkout_cost_per_action` Type: metric MCP: Available
Pinterest Checkout Roas	Field name: `pinterest_pinterest_checkout_roas` Type: metric MCP: Available
Paid Idea Pin Page Forward	Field name: `pinterest_idea_pin_page_forward1` Type: metric MCP: Available
Earned Idea Pin Page Forward	Field name: `pinterest_idea_pin_page_forward2` Type: metric MCP: Available
Paid Idea Pin Page Backward	Field name: `pinterest_idea_pin_page_backward1` Type: metric MCP: Available
Earned Idea Pin Page Backward	Field name: `pinterest_idea_pin_page_backward2` Type: metric MCP: Available
Paid Idea Pin Product Tag Visit	Field name: `pinterest_idea_pin_product_tag_visit1` Type: metric MCP: Available
Earned Idea Pin Product Tag Visit	Field name: `pinterest_idea_pin_product_tag_visit2` Type: metric MCP: Available
Leads	Field name: `pinterest_leads` Type: metric MCP: Available
Cost Per Lead	Field name: `pinterest_cost_per_lead` Type: metric MCP: Available
Quiz Completed	Field name: `pinterest_quiz_completed` Type: metric MCP: Available
Quiz Completion Rate	Field name: `pinterest_quiz_completion_rate` Type: metric MCP: Available
Showcase Pin Clicks	Field name: `pinterest_showcase_pin_clickthrough` Type: metric MCP: Available
Showcase Subpage Clicks	Field name: `pinterest_showcase_subpage_clickthrough` Type: metric MCP: Available
Showcase Subpin Clicks	Field name: `pinterest_showcase_subpin_clickthrough` Type: metric MCP: Available
Showcase Subpage Impression	Field name: `pinterest_showcase_subpage_impression` Type: metric MCP: Available
Showcase Subpin Impression	Field name: `pinterest_showcase_subpin_impression` Type: metric MCP: Available
Showcase Subpage Swipe Left	Field name: `pinterest_showcase_subpage_swipe_left` Type: metric MCP: Available
Showcase Subpage Swipe Right	Field name: `pinterest_showcase_subpage_swipe_right` Type: metric MCP: Available
Showcase Subpin Swipe Left	Field name: `pinterest_showcase_subpin_swipe_left` Type: metric MCP: Available
Showcase Subpin Swipe Right	Field name: `pinterest_showcase_subpin_swipe_right` Type: metric MCP: Available
Showcase Subpage Repin	Field name: `pinterest_showcase_subpage_repin` Type: metric MCP: Available
Showcase Subpin Repin	Field name: `pinterest_showcase_subpin_repin` Type: metric MCP: Available
Showcase Subpage Closeup	Field name: `pinterest_showcase_subpage_closeup` Type: metric MCP: Available
Closeup Rate	Field name: `pinterest_closeup_rate` Type: metric MCP: Available
Showcase Card Thumbnail Swipe Forward	Field name: `pinterest_showcase_card_thumbnail_swipe_forward` Type: metric MCP: Available
Showcase Card Thumbnail Swipe Backward	Field name: `pinterest_showcase_card_thumbnail_swipe_backward` Type: metric MCP: Available
Showcase Average Subpage Closeup Per Session	Field name: `pinterest_showcase_average_subpage_closeup_per_session` Type: metric MCP: Available
Ad Id Count	Field name: `pinterest_ad_count` Type: metric MCP: Available

Conversions


Total Engagement	Field name: `pinterest_total_engagement` Type: metric MCP: Available
Total Outbound Clicks	Field name: `pinterest_total_outbound_click` Type: metric MCP: Available
Total Clicks	Field name: `pinterest_total_clickthrough` Type: metric MCP: Available
Total Impression	Field name: `pinterest_total_impression` Type: metric MCP: Available
Total Impression User	Field name: `pinterest_total_impression_user` Type: metric MCP: Available
Total Impression Frequency	Field name: `pinterest_total_impression_frequency` Type: metric MCP: Available
Total Engagement Page Visit	Field name: `pinterest_total_engagement_page_visit` Type: metric MCP: Available
Total Engagement Signup	Field name: `pinterest_total_engagement_signup` Type: metric MCP: Available
Total Engagement Checkout	Field name: `pinterest_total_engagement_checkout` Type: metric MCP: Available
Total Engagement Custom	Field name: `pinterest_total_engagement_custom` Type: metric MCP: Available
Total Engagement Add To Cart	Field name: `pinterest_total_engagement_add_to_cart` Type: metric MCP: Available
Total Engagement Lead	Field name: `pinterest_total_engagement_lead` Type: metric MCP: Available
Total Engagement Search	Field name: `pinterest_total_engagement_search` Type: metric MCP: Available
Total Engagement Watch Video	Field name: `pinterest_total_engagement_watch_video` Type: metric MCP: Available
Total Engagement App Install	Field name: `pinterest_total_engagement_app_install` Type: metric MCP: Available
Total Engagement Unknown	Field name: `pinterest_total_engagement_unknown` Type: metric MCP: Available
Total Click Page Visit	Field name: `pinterest_total_click_page_visit` Type: metric MCP: Available
Total Click Signup	Field name: `pinterest_total_click_signup` Type: metric MCP: Available
Total Click Checkout	Field name: `pinterest_total_click_checkout` Type: metric MCP: Available
Total Click Custom	Field name: `pinterest_total_click_custom` Type: metric MCP: Available
Total Click Add To Cart	Field name: `pinterest_total_click_add_to_cart` Type: metric MCP: Available
Total Click Lead	Field name: `pinterest_total_click_lead` Type: metric MCP: Available
Total Click Search	Field name: `pinterest_total_click_search` Type: metric MCP: Available
Total Click Watch Video	Field name: `pinterest_total_click_watch_video` Type: metric MCP: Available
Total Click App Install	Field name: `pinterest_total_click_app_install` Type: metric MCP: Available
Total Click Unknown	Field name: `pinterest_total_click_unknown` Type: metric MCP: Available
Total View Page Visit	Field name: `pinterest_total_view_page_visit` Type: metric MCP: Available
Total View Signup	Field name: `pinterest_total_view_signup` Type: metric MCP: Available
Total View Checkout	Field name: `pinterest_total_view_checkout` Type: metric MCP: Available
Total View Custom	Field name: `pinterest_total_view_custom` Type: metric MCP: Available
Total View Add To Cart	Field name: `pinterest_total_view_add_to_cart` Type: metric MCP: Available
Total View Lead	Field name: `pinterest_total_view_lead` Type: metric MCP: Available
Total View Search	Field name: `pinterest_total_view_search` Type: metric MCP: Available
Total View Watch Video	Field name: `pinterest_total_view_watch_video` Type: metric MCP: Available
Total View App Install	Field name: `pinterest_total_view_app_install` Type: metric MCP: Available
Total View Unknown	Field name: `pinterest_total_view_unknown` Type: metric MCP: Available
Total Conversions	Field name: `pinterest_total_conversions` Type: metric MCP: Available
Total Engagement Page Visit Value	Field name: `pinterest_total_engagement_page_visit_value_in_micro_dollar` Type: metric MCP: Available
Total Engagement Signup Value	Field name: `pinterest_total_engagement_signup_value_in_micro_dollar` Type: metric MCP: Available
Total Engagement Checkout Value	Field name: `pinterest_total_engagement_checkout_value_in_micro_dollar` Type: metric MCP: Available
Total Engagement Custom Value	Field name: `pinterest_total_engagement_custom_value_in_micro_dollar` Type: metric MCP: Available
Total Engagement Add To Cart Value	Field name: `pinterest_total_engagement_add_to_cart_value_in_micro_dollar` Type: metric MCP: Available
Total Engagement Lead Value	Field name: `pinterest_total_engagement_lead_value_in_micro_dollar` Type: metric MCP: Available
Total Engagement Search Value	Field name: `pinterest_total_engagement_search_value_in_micro_dollar` Type: metric MCP: Available
Total Engagement Watch Video Value	Field name: `pinterest_total_engagement_watch_video_value_in_micro_dollar` Type: metric MCP: Available
Total Engagement View Category Value	Field name: `pinterest_total_engagement_view_category_value_in_micro_dollar` Type: metric MCP: Available
Total Engagement App Install Value	Field name: `pinterest_total_engagement_app_install_value_in_micro_dollar` Type: metric MCP: Available
Total Engagement Unknown Value	Field name: `pinterest_total_engagement_unknown_value_in_micro_dollar` Type: metric MCP: Available
Total Click Page Visit Value	Field name: `pinterest_total_click_page_visit_value_in_micro_dollar` Type: metric MCP: Available
Total Click Signup Value	Field name: `pinterest_total_click_signup_value_in_micro_dollar` Type: metric MCP: Available
Total Click Checkout Value	Field name: `pinterest_total_click_checkout_value_in_micro_dollar` Type: metric MCP: Available
Total Click Custom Value	Field name: `pinterest_total_click_custom_value_in_micro_dollar` Type: metric MCP: Available
Total Click Add To Cart Value	Field name: `pinterest_total_click_add_to_cart_value_in_micro_dollar` Type: metric MCP: Available
Total Click Lead Value	Field name: `pinterest_total_click_lead_value_in_micro_dollar` Type: metric MCP: Available
Total Click Search Value	Field name: `pinterest_total_click_search_value_in_micro_dollar` Type: metric MCP: Available
Total Click Watch Video Value	Field name: `pinterest_total_click_watch_video_value_in_micro_dollar` Type: metric MCP: Available
Total Click View Category Value	Field name: `pinterest_total_click_view_category_value_in_micro_dollar` Type: metric MCP: Available
Total Click App Install Value	Field name: `pinterest_total_click_app_install_value_in_micro_dollar` Type: metric MCP: Available
Total Click Unknown Value	Field name: `pinterest_total_click_unknown_value_in_micro_dollar` Type: metric MCP: Available
Total View Page Visit Value	Field name: `pinterest_total_view_page_visit_value_in_micro_dollar` Type: metric MCP: Available
Total View Signup Value	Field name: `pinterest_total_view_signup_value_in_micro_dollar` Type: metric MCP: Available
Total View Checkout Value	Field name: `pinterest_total_view_checkout_value_in_micro_dollar` Type: metric MCP: Available
Total View Custom Value	Field name: `pinterest_total_view_custom_value_in_micro_dollar` Type: metric MCP: Available
Total View Add To Cart Value	Field name: `pinterest_total_view_add_to_cart_value_in_micro_dollar` Type: metric MCP: Available
Total View Lead Value	Field name: `pinterest_total_view_lead_value_in_micro_dollar` Type: metric MCP: Available
Total View Search Value	Field name: `pinterest_total_view_search_value_in_micro_dollar` Type: metric MCP: Available
Total View Watch Video Value	Field name: `pinterest_total_view_watch_video_value_in_micro_dollar` Type: metric MCP: Available
Total View View Category Value	Field name: `pinterest_total_view_view_category_value_in_micro_dollar` Type: metric MCP: Available
Total View App Install Value	Field name: `pinterest_total_view_app_install_value_in_micro_dollar` Type: metric MCP: Available
Total View Unknown Value	Field name: `pinterest_total_view_unknown_value_in_micro_dollar` Type: metric MCP: Available
Total Conversions Value	Field name: `pinterest_total_conversions_value_in_micro_dollar` Type: metric MCP: Available
Total Engagement Page Visit Quantity	Field name: `pinterest_total_engagement_page_visit_quantity` Type: metric MCP: Available
Total Engagement Signup Quantity	Field name: `pinterest_total_engagement_signup_quantity` Type: metric MCP: Available
Total Engagement Checkout Quantity	Field name: `pinterest_total_engagement_checkout_quantity` Type: metric MCP: Available
Total Engagement Custom Quantity	Field name: `pinterest_total_engagement_custom_quantity` Type: metric MCP: Available
Total Engagement Add To Cart Quantity	Field name: `pinterest_total_engagement_add_to_cart_quantity` Type: metric MCP: Available
Total Engagement Lead Quantity	Field name: `pinterest_total_engagement_lead_quantity` Type: metric MCP: Available
Total Engagement Search Quantity	Field name: `pinterest_total_engagement_search_quantity` Type: metric MCP: Available
Total Engagement Watch Video Quantity	Field name: `pinterest_total_engagement_watch_video_quantity` Type: metric MCP: Available
Total Engagement View Category Quantity	Field name: `pinterest_total_engagement_view_category_quantity` Type: metric MCP: Available
Total Engagement Unknown Quantity	Field name: `pinterest_total_engagement_unknown_quantity` Type: metric MCP: Available
Total Click Page Visit Quantity	Field name: `pinterest_total_click_page_visit_quantity` Type: metric MCP: Available
Total Click Signup Quantity	Field name: `pinterest_total_click_signup_quantity` Type: metric MCP: Available
Total Click Checkout Quantity	Field name: `pinterest_total_click_checkout_quantity` Type: metric MCP: Available
Total Click Custom Quantity	Field name: `pinterest_total_click_custom_quantity` Type: metric MCP: Available
Total Click Add To Cart Quantity	Field name: `pinterest_total_click_add_to_cart_quantity` Type: metric MCP: Available
Total Click Lead Quantity	Field name: `pinterest_total_click_lead_quantity` Type: metric MCP: Available
Total Click Search Quantity	Field name: `pinterest_total_click_search_quantity` Type: metric MCP: Available
Total Click Watch Video Quantity	Field name: `pinterest_total_click_watch_video_quantity` Type: metric MCP: Available
Total Click View Category Quantity	Field name: `pinterest_total_click_view_category_quantity` Type: metric MCP: Available
Total Click Unknown Quantity	Field name: `pinterest_total_click_unknown_quantity` Type: metric MCP: Available
Total View Page Visit Quantity	Field name: `pinterest_total_view_page_visit_quantity` Type: metric MCP: Available
Total View Signup Quantity	Field name: `pinterest_total_view_signup_quantity` Type: metric MCP: Available
Total View Checkout Quantity	Field name: `pinterest_total_view_checkout_quantity` Type: metric MCP: Available
Total View Custom Quantity	Field name: `pinterest_total_view_custom_quantity` Type: metric MCP: Available
Total View Add To Cart Quantity	Field name: `pinterest_total_view_add_to_cart_quantity` Type: metric MCP: Available
Total View Lead Quantity	Field name: `pinterest_total_view_lead_quantity` Type: metric MCP: Available
Total View Search Quantity	Field name: `pinterest_total_view_search_quantity` Type: metric MCP: Available
Total View Watch Video Quantity	Field name: `pinterest_total_view_watch_video_quantity` Type: metric MCP: Available
Total View View Category Quantity	Field name: `pinterest_total_view_view_category_quantity` Type: metric MCP: Available
Total View Unknown Quantity	Field name: `pinterest_total_view_unknown_quantity` Type: metric MCP: Available
Total Conversions Quantity	Field name: `pinterest_total_conversions_quantity` Type: metric MCP: Available
Total Page Visit	Field name: `pinterest_total_page_visit` Type: metric MCP: Available
Total Signup	Field name: `pinterest_total_signup` Type: metric MCP: Available
Total Purchase Conversions (Checkout)	Field name: `pinterest_total_checkout` Type: metric MCP: Available
Total Custom	Field name: `pinterest_total_custom` Type: metric MCP: Available
Total Add To Cart	Field name: `pinterest_total_add_to_cart` Type: metric MCP: Available
Total Lead	Field name: `pinterest_total_lead` Type: metric MCP: Available
Total Search	Field name: `pinterest_total_search` Type: metric MCP: Available
Total Watch Video	Field name: `pinterest_total_watch_video` Type: metric MCP: Available
Total App Install	Field name: `pinterest_total_app_install` Type: metric MCP: Available
Total Add To Wishlist	Field name: `pinterest_total_add_to_wishlist` Type: metric MCP: Available
Total Subscribe	Field name: `pinterest_total_subscribe` Type: metric MCP: Available
Total Signup Value	Field name: `pinterest_total_signup_value_in_micro_dollar` Type: metric MCP: Available
Total Purchase Order Value (Checkout)	Field name: `pinterest_total_checkout_value_in_micro_dollar` Type: metric MCP: Available
Total Custom Value	Field name: `pinterest_total_custom_value_in_micro_dollar` Type: metric MCP: Available
Total Add To Cart Value	Field name: `pinterest_total_add_to_cart_value_in_micro_dollar` Type: metric MCP: Available
Total Lead Value	Field name: `pinterest_total_lead_value_in_micro_dollar` Type: metric MCP: Available
Total Search Value	Field name: `pinterest_total_search_value_in_micro_dollar` Type: metric MCP: Available
Total Watch Video Value	Field name: `pinterest_total_watch_video_value_in_micro_dollar` Type: metric MCP: Available
Total View Category Value	Field name: `pinterest_total_view_category_value_in_micro_dollar` Type: metric MCP: Available
Total App Install Value	Field name: `pinterest_total_app_install_value_in_micro_dollar` Type: metric MCP: Available
Total Purchase Quantity (Checkout)	Field name: `pinterest_total_checkout_quantity` Type: metric MCP: Available
Total Video 3sec Views	Field name: `pinterest_total_video3sec_views` Type: metric MCP: Available
Paid Total Video5sec Unique Views	Field name: `pinterest_total_video15sec_unique_views` Type: metric MCP: Available
Total Video P100 Complete	Field name: `pinterest_total_video_p100_complete` Type: metric MCP: Available
Total Video P0 Combined	Field name: `pinterest_total_video_p0_combined` Type: metric MCP: Available
Total Video P25 Combined	Field name: `pinterest_total_video_p25_combined` Type: metric MCP: Available
Total Video P50 Combined	Field name: `pinterest_total_video_p50_combined` Type: metric MCP: Available
Total Video P75 Combined	Field name: `pinterest_total_video_p75_combined` Type: metric MCP: Available
Total Video P95 Combined	Field name: `pinterest_total_video_p95_combined` Type: metric MCP: Available
Total Video Mrc Views	Field name: `pinterest_total_video_mrc_views` Type: metric MCP: Available
Total Video Avg Watchtime In Second	Field name: `pinterest_total_video_avg_watchtime_in_second` Type: metric MCP: Available
Total Destination Views	Field name: `pinterest_total_destination_views` Type: metric MCP: Available
Total Repin Rate	Field name: `pinterest_total_repin_rate` Type: metric MCP: Available
Total Pinterest Checkout	Field name: `pinterest_total_pinterest_checkout` Type: metric MCP: Available
Total Pinterest Checkout Value	Field name: `pinterest_total_pinterest_checkout_value_in_micro_dollar` Type: metric MCP: Available
Total App Install Conversion Rate	Field name: `pinterest_total_app_install_conversion_rate` Type: metric MCP: Available
Total Idea Pin Page Forward	Field name: `pinterest_total_idea_pin_page_forward` Type: metric MCP: Available
Total Idea Pin Page Backward	Field name: `pinterest_total_idea_pin_page_backward` Type: metric MCP: Available
Total Idea Pin Product Tag Visit	Field name: `pinterest_total_idea_pin_product_tag_visit` Type: metric MCP: Available
Total Checkout Conversion Rate	Field name: `pinterest_total_checkout_conversion_rate` Type: metric MCP: Available
Total View Category Conversion Rate	Field name: `pinterest_total_view_category_conversion_rate` Type: metric MCP: Available
Total Add To Cart Conversion Rate	Field name: `pinterest_total_add_to_cart_conversion_rate` Type: metric MCP: Available
Total Signup Conversion Rate	Field name: `pinterest_total_signup_conversion_rate` Type: metric MCP: Available
Total Page Visit Conversion Rate	Field name: `pinterest_total_page_visit_conversion_rate` Type: metric MCP: Available
Total Lead Conversion Rate	Field name: `pinterest_total_lead_conversion_rate` Type: metric MCP: Available
Total Search Conversion Rate	Field name: `pinterest_total_search_conversion_rate` Type: metric MCP: Available
Total Watch Video Conversion Rate	Field name: `pinterest_total_watch_video_conversion_rate` Type: metric MCP: Available
Total Unknown Conversion Rate	Field name: `pinterest_total_unknown_conversion_rate` Type: metric MCP: Available
Total Custom Conversion Rate	Field name: `pinterest_total_custom_conversion_rate` Type: metric MCP: Available

Web conversions


Total Web Sessions	Field name: `pinterest_total_web_sessions` Type: metric MCP: Available
Paid Web Sessions	Field name: `pinterest_web_sessions1` Type: metric MCP: Available
Earned Web Sessions	Field name: `pinterest_web_sessions2` Type: metric MCP: Available
Web Checkout Cost Per Action	Field name: `pinterest_web_checkout_cost_per_action` Type: metric MCP: Available
Web Checkout Roas	Field name: `pinterest_web_checkout_roas` Type: metric MCP: Available
Total Web Checkout	Field name: `pinterest_total_web_checkout` Type: metric MCP: Available
Total Web Checkout Value	Field name: `pinterest_total_web_checkout_value_in_micro_dollar` Type: metric MCP: Available
Total Web Click Checkout	Field name: `pinterest_total_web_click_checkout` Type: metric MCP: Available
Total Web Click Checkout Value	Field name: `pinterest_total_web_click_checkout_value_in_micro_dollar` Type: metric MCP: Available
Total Web Engagement Checkout	Field name: `pinterest_total_web_engagement_checkout` Type: metric MCP: Available
Total Web Engagement Checkout Value	Field name: `pinterest_total_web_engagement_checkout_value_in_micro_dollar` Type: metric MCP: Available
Total Web View Checkout	Field name: `pinterest_total_web_view_checkout` Type: metric MCP: Available
Total Web View Checkout Value	Field name: `pinterest_total_web_view_checkout_value_in_micro_dollar` Type: metric MCP: Available
Web Add To Cart Cost Per Action	Field name: `pinterest_web_add_to_cart_cost_per_action` Type: metric MCP: Available
Web Add To Cart Roas	Field name: `pinterest_web_add_to_cart_roas` Type: metric MCP: Available
Total Web Add To Cart	Field name: `pinterest_total_web_add_to_cart` Type: metric MCP: Available
Total Web Add To Cart Value	Field name: `pinterest_total_web_add_to_cart_value_in_micro_dollar` Type: metric MCP: Available
Total Web Click Add To Cart	Field name: `pinterest_total_web_click_add_to_cart` Type: metric MCP: Available
Total Web Click Add To Cart Value	Field name: `pinterest_total_web_click_add_to_cart_value_in_micro_dollar` Type: metric MCP: Available
Total Web Engagement Add To Cart	Field name: `pinterest_total_web_engagement_add_to_cart` Type: metric MCP: Available
Total Web Engagement Add To Cart Value	Field name: `pinterest_total_web_engagement_add_to_cart_value_in_micro_dollar` Type: metric MCP: Available
Total Web View Add To Cart	Field name: `pinterest_total_web_view_add_to_cart` Type: metric MCP: Available
Total Web View Add To Cart Value	Field name: `pinterest_total_web_view_add_to_cart_value_in_micro_dollar` Type: metric MCP: Available
Web Page Visit Cost Per Action	Field name: `pinterest_web_page_visit_cost_per_action` Type: metric MCP: Available
Web Page Visit Roas	Field name: `pinterest_web_page_visit_roas` Type: metric MCP: Available
Total Web Page Visit	Field name: `pinterest_total_web_page_visit` Type: metric MCP: Available
Total Web Page Visit Value	Field name: `pinterest_total_web_page_visit_value_in_micro_dollar` Type: metric MCP: Available
Total Web Click Page Visit	Field name: `pinterest_total_web_click_page_visit` Type: metric MCP: Available
Total Web Click Page Visit Value	Field name: `pinterest_total_web_click_page_visit_value_in_micro_dollar` Type: metric MCP: Available
Total Web Engagement Page Visit	Field name: `pinterest_total_web_engagement_page_visit` Type: metric MCP: Available
Total Web Engagement Page Visit Value	Field name: `pinterest_total_web_engagement_page_visit_value_in_micro_dollar` Type: metric MCP: Available
Total Web View Page Visit	Field name: `pinterest_total_web_view_page_visit` Type: metric MCP: Available
Total Web View Page Visit Value	Field name: `pinterest_total_web_view_page_visit_value_in_micro_dollar` Type: metric MCP: Available
Web Signup Cost Per Action	Field name: `pinterest_web_signup_cost_per_action` Type: metric MCP: Available
Web Signup Roas	Field name: `pinterest_web_signup_roas` Type: metric MCP: Available
Total Web Signup	Field name: `pinterest_total_web_signup` Type: metric MCP: Available
Total Web Signup Value	Field name: `pinterest_total_web_signup_value_in_micro_dollar` Type: metric MCP: Available
Total Web Click Signup	Field name: `pinterest_total_web_click_signup` Type: metric MCP: Available
Total Web Click Signup Value	Field name: `pinterest_total_web_click_signup_value_in_micro_dollar` Type: metric MCP: Available
Total Web Engagement Signup	Field name: `pinterest_total_web_engagement_signup` Type: metric MCP: Available
Total Web Engagement Signup Value	Field name: `pinterest_total_web_engagement_signup_value_in_micro_dollar` Type: metric MCP: Available
Total Web View Signup	Field name: `pinterest_total_web_view_signup` Type: metric MCP: Available
Total Web View Signup Value	Field name: `pinterest_total_web_view_signup_value_in_micro_dollar` Type: metric MCP: Available
Web Watch Video Cost Per Action	Field name: `pinterest_web_watch_video_cost_per_action` Type: metric MCP: Available
Web Watch Video Roas	Field name: `pinterest_web_watch_video_roas` Type: metric MCP: Available
Total Web Watch Video	Field name: `pinterest_total_web_watch_video` Type: metric MCP: Available
Total Web Watch Video Value	Field name: `pinterest_total_web_watch_video_value_in_micro_dollar` Type: metric MCP: Available
Total Web Click Watch Video	Field name: `pinterest_total_web_click_watch_video` Type: metric MCP: Available
Total Web Click Watch Video Value	Field name: `pinterest_total_web_click_watch_video_value_in_micro_dollar` Type: metric MCP: Available
Total Web Engagement Watch Video	Field name: `pinterest_total_web_engagement_watch_video` Type: metric MCP: Available
Total Web Engagement Watch Video Value	Field name: `pinterest_total_web_engagement_watch_video_value_in_micro_dollar` Type: metric MCP: Available
Total Web View Watch Video	Field name: `pinterest_total_web_view_watch_video` Type: metric MCP: Available
Total Web View Watch Video Value	Field name: `pinterest_total_web_view_watch_video_value_in_micro_dollar` Type: metric MCP: Available
Web Lead Cost Per Action	Field name: `pinterest_web_lead_cost_per_action` Type: metric MCP: Available
Web Lead Roas	Field name: `pinterest_web_lead_roas` Type: metric MCP: Available
Total Web Lead	Field name: `pinterest_total_web_lead` Type: metric MCP: Available
Total Web Lead Value	Field name: `pinterest_total_web_lead_value_in_micro_dollar` Type: metric MCP: Available
Total Web Click Lead	Field name: `pinterest_total_web_click_lead` Type: metric MCP: Available
Total Web Click Lead Value	Field name: `pinterest_total_web_click_lead_value_in_micro_dollar` Type: metric MCP: Available
Total Web Engagement Lead	Field name: `pinterest_total_web_engagement_lead` Type: metric MCP: Available
Total Web Engagement Lead Value	Field name: `pinterest_total_web_engagement_lead_value_in_micro_dollar` Type: metric MCP: Available
Total Web View Lead	Field name: `pinterest_total_web_view_lead` Type: metric MCP: Available
Total Web View Lead Value	Field name: `pinterest_total_web_view_lead_value_in_micro_dollar` Type: metric MCP: Available
Web Search Cost Per Action	Field name: `pinterest_web_search_cost_per_action` Type: metric MCP: Available
Web Search Roas	Field name: `pinterest_web_search_roas` Type: metric MCP: Available
Total Web Search	Field name: `pinterest_total_web_search` Type: metric MCP: Available
Total Web Search Value	Field name: `pinterest_total_web_search_value_in_micro_dollar` Type: metric MCP: Available
Total Web Click Search	Field name: `pinterest_total_web_click_search` Type: metric MCP: Available
Total Web Click Search Value	Field name: `pinterest_total_web_click_search_value_in_micro_dollar` Type: metric MCP: Available
Total Web Engagement Search	Field name: `pinterest_total_web_engagement_search` Type: metric MCP: Available
Total Web Engagement Search Value	Field name: `pinterest_total_web_engagement_search_value_in_micro_dollar` Type: metric MCP: Available
Total Web View Search	Field name: `pinterest_total_web_view_search` Type: metric MCP: Available
Total Web View Search Value	Field name: `pinterest_total_web_view_search_value_in_micro_dollar` Type: metric MCP: Available
Web View Category Cost Per Action	Field name: `pinterest_web_view_category_cost_per_action` Type: metric MCP: Available
Web View Category Roas	Field name: `pinterest_web_view_category_roas` Type: metric MCP: Available
Total Web View Category Value	Field name: `pinterest_total_web_view_category_value_in_micro_dollar` Type: metric MCP: Available
Total Web Click View Category Value	Field name: `pinterest_total_web_click_view_category_value_in_micro_dollar` Type: metric MCP: Available
Total Web Engagement View Category Value	Field name: `pinterest_total_web_engagement_view_category_value_in_micro_dollar` Type: metric MCP: Available
Total Web View View Category Value	Field name: `pinterest_total_web_view_view_category_value_in_micro_dollar` Type: metric MCP: Available
Web Custom Cost Per Action	Field name: `pinterest_web_custom_cost_per_action` Type: metric MCP: Available
Web Custom Roas	Field name: `pinterest_web_custom_roas` Type: metric MCP: Available
Total Web Custom	Field name: `pinterest_total_web_custom` Type: metric MCP: Available
Total Web Custom Value	Field name: `pinterest_total_web_custom_value_in_micro_dollar` Type: metric MCP: Available
Total Web Click Custom	Field name: `pinterest_total_web_click_custom` Type: metric MCP: Available
Total Web Click Custom Value	Field name: `pinterest_total_web_click_custom_value_in_micro_dollar` Type: metric MCP: Available
Total Web Engagement Custom	Field name: `pinterest_total_web_engagement_custom` Type: metric MCP: Available
Total Web Engagement Custom Value	Field name: `pinterest_total_web_engagement_custom_value_in_micro_dollar` Type: metric MCP: Available
Total Web View Custom	Field name: `pinterest_total_web_view_custom` Type: metric MCP: Available
Total Web View Custom Value	Field name: `pinterest_total_web_view_custom_value_in_micro_dollar` Type: metric MCP: Available
Web Unknown Cost Per Action	Field name: `pinterest_web_unknown_cost_per_action` Type: metric MCP: Available
Web Unknown Roas	Field name: `pinterest_web_unknown_roas` Type: metric MCP: Available
Total Web Unknown	Field name: `pinterest_total_web_unknown` Type: metric MCP: Available
Total Web Unknown Value	Field name: `pinterest_total_web_unknown_value_in_micro_dollar` Type: metric MCP: Available
Total Web Click Unknown	Field name: `pinterest_total_web_click_unknown` Type: metric MCP: Available
Total Web Click Unknown Value	Field name: `pinterest_total_web_click_unknown_value_in_micro_dollar` Type: metric MCP: Available
Total Web Engagement Unknown	Field name: `pinterest_total_web_engagement_unknown` Type: metric MCP: Available
Total Web Engagement Unknown Value	Field name: `pinterest_total_web_engagement_unknown_value_in_micro_dollar` Type: metric MCP: Available
Total Web View Unknown	Field name: `pinterest_total_web_view_unknown` Type: metric MCP: Available
Total Web View Unknown Value	Field name: `pinterest_total_web_view_unknown_value_in_micro_dollar` Type: metric MCP: Available

Videos


Paid Video 3sec Views	Field name: `pinterest_video3sec_views1` Type: metric MCP: Available
Paid Video5sec Unique Views	Field name: `pinterest_video15sec_unique_views1` Type: metric MCP: Available
Paid Video P100 Complete	Field name: `pinterest_video_p100_complete1` Type: metric MCP: Available
Paid Video P0 Combined	Field name: `pinterest_video_p0_combined1` Type: metric MCP: Available
Paid Video P25 Combined	Field name: `pinterest_video_p25_combined1` Type: metric MCP: Available
Paid Video P50 Combined	Field name: `pinterest_video_p50_combined1` Type: metric MCP: Available
Paid Video P75 Combined	Field name: `pinterest_video_p75_combined1` Type: metric MCP: Available
Paid Video P95 Combined	Field name: `pinterest_video_p95_combined1` Type: metric MCP: Available
Paid Video Mrc Views	Field name: `pinterest_video_mrc_views1` Type: metric MCP: Available
Earned Video 3sec Views	Field name: `pinterest_video3sec_views2` Type: metric MCP: Available
Paid Video5sec Unique Views 2	Field name: `pinterest_video15sec_unique_views2` Type: metric MCP: Available
Earned Video P100 Complete	Field name: `pinterest_video_p100_complete2` Type: metric MCP: Available
Earned Video P0 Combined	Field name: `pinterest_video_p0_combined2` Type: metric MCP: Available
Earned Video P25 Combined	Field name: `pinterest_video_p25_combined2` Type: metric MCP: Available
Earned Video P50 Combined	Field name: `pinterest_video_p50_combined2` Type: metric MCP: Available
Earned Video P75 Combined	Field name: `pinterest_video_p75_combined2` Type: metric MCP: Available
Earned Video P95 Combined	Field name: `pinterest_video_p95_combined2` Type: metric MCP: Available
Earned Video Mrc Views	Field name: `pinterest_video_mrc_views2` Type: metric MCP: Available
Video Spend	Field name: `pinterest_video_spend_in_dollar` Type: metric MCP: Available
Paid Video Avg Watchtime In Second	Field name: `pinterest_video_avg_watchtime_in_second1` Type: metric MCP: Available
Earned Video Avg Watchtime In Second	Field name: `pinterest_video_avg_watchtime_in_second2` Type: metric MCP: Available

Offline conversions


Offline Checkout Cost Per Action	Field name: `pinterest_offline_checkout_cost_per_action` Type: metric MCP: Available
Offline Checkout Roas	Field name: `pinterest_offline_checkout_roas` Type: metric MCP: Available
Total Offline Checkout	Field name: `pinterest_total_offline_checkout` Type: metric MCP: Available
Total Offline Checkout Value	Field name: `pinterest_total_offline_checkout_value_in_micro_dollar` Type: metric MCP: Available
Total Offline Click Checkout	Field name: `pinterest_total_offline_click_checkout` Type: metric MCP: Available
Total Offline Click Checkout Value	Field name: `pinterest_total_offline_click_checkout_value_in_micro_dollar` Type: metric MCP: Available
Total Offline Engagement Checkout	Field name: `pinterest_total_offline_engagement_checkout` Type: metric MCP: Available
Total Offline Engagement Checkout Value	Field name: `pinterest_total_offline_engagement_checkout_value_in_micro_dollar` Type: metric MCP: Available
Total Offline View Checkout	Field name: `pinterest_total_offline_view_checkout` Type: metric MCP: Available
Total Offline View Checkout Value	Field name: `pinterest_total_offline_view_checkout_value_in_micro_dollar` Type: metric MCP: Available
Offline Signup Cost Per Action	Field name: `pinterest_offline_signup_cost_per_action` Type: metric MCP: Available
Offline Signup Roas	Field name: `pinterest_offline_signup_roas` Type: metric MCP: Available
Total Offline Signup	Field name: `pinterest_total_offline_signup` Type: metric MCP: Available
Total Offline Signup Value	Field name: `pinterest_total_offline_signup_value_in_micro_dollar` Type: metric MCP: Available
Total Offline Click Signup	Field name: `pinterest_total_offline_click_signup` Type: metric MCP: Available
Total Offline Click Signup Value	Field name: `pinterest_total_offline_click_signup_value_in_micro_dollar` Type: metric MCP: Available
Total Offline Engagement Signup	Field name: `pinterest_total_offline_engagement_signup` Type: metric MCP: Available
Total Offline Engagement Signup Value	Field name: `pinterest_total_offline_engagement_signup_value_in_micro_dollar` Type: metric MCP: Available
Total Offline View Signup	Field name: `pinterest_total_offline_view_signup` Type: metric MCP: Available
Total Offline View Signup Value	Field name: `pinterest_total_offline_view_signup_value_in_micro_dollar` Type: metric MCP: Available
Offline Lead Cost Per Action	Field name: `pinterest_offline_lead_cost_per_action` Type: metric MCP: Available
Offline Lead Roas	Field name: `pinterest_offline_lead_roas` Type: metric MCP: Available
Total Offline Lead	Field name: `pinterest_total_offline_lead` Type: metric MCP: Available
Total Offline Lead Value	Field name: `pinterest_total_offline_lead_value_in_micro_dollar` Type: metric MCP: Available
Total Offline Click Lead	Field name: `pinterest_total_offline_click_lead` Type: metric MCP: Available
Total Offline Click Lead Value	Field name: `pinterest_total_offline_click_lead_value_in_micro_dollar` Type: metric MCP: Available
Total Offline Engagement Lead	Field name: `pinterest_total_offline_engagement_lead` Type: metric MCP: Available
Total Offline Engagement Lead Value	Field name: `pinterest_total_offline_engagement_lead_value_in_micro_dollar` Type: metric MCP: Available
Total Offline View Lead	Field name: `pinterest_total_offline_view_lead` Type: metric MCP: Available
Total Offline View Lead Value	Field name: `pinterest_total_offline_view_lead_value_in_micro_dollar` Type: metric MCP: Available
Offline Custom Cost Per Action	Field name: `pinterest_offline_custom_cost_per_action` Type: metric MCP: Available
Offline Custom Roas	Field name: `pinterest_offline_custom_roas` Type: metric MCP: Available
Total Offline Custom	Field name: `pinterest_total_offline_custom` Type: metric MCP: Available
Total Offline Custom Value	Field name: `pinterest_total_offline_custom_value_in_micro_dollar` Type: metric MCP: Available
Total Offline Click Custom	Field name: `pinterest_total_offline_click_custom` Type: metric MCP: Available
Total Offline Click Custom Value	Field name: `pinterest_total_offline_click_custom_value_in_micro_dollar` Type: metric MCP: Available
Total Offline Engagement Custom	Field name: `pinterest_total_offline_engagement_custom` Type: metric MCP: Available
Total Offline Engagement Custom Value	Field name: `pinterest_total_offline_engagement_custom_value_in_micro_dollar` Type: metric MCP: Available
Total Offline View Custom	Field name: `pinterest_total_offline_view_custom` Type: metric MCP: Available
Total Offline View Custom Value	Field name: `pinterest_total_offline_view_custom_value_in_micro_dollar` Type: metric MCP: Available
Offline Unknown Cost Per Action	Field name: `pinterest_offline_unknown_cost_per_action` Type: metric MCP: Available
Offline Unknown Roas	Field name: `pinterest_offline_unknown_roas` Type: metric MCP: Available
Total Offline Unknown	Field name: `pinterest_total_offline_unknown` Type: metric MCP: Available
Total Offline Unknown Value	Field name: `pinterest_total_offline_unknown_value_in_micro_dollar` Type: metric MCP: Available
Total Offline Click Unknown	Field name: `pinterest_total_offline_click_unknown` Type: metric MCP: Available
Total Offline Click Unknown Value	Field name: `pinterest_total_offline_click_unknown_value_in_micro_dollar` Type: metric MCP: Available
Total Offline Engagement Unknown	Field name: `pinterest_total_offline_engagement_unknown` Type: metric MCP: Available
Total Offline Engagement Unknown Value	Field name: `pinterest_total_offline_engagement_unknown_value_in_micro_dollar` Type: metric MCP: Available
Total Offline View Unknown	Field name: `pinterest_total_offline_view_unknown` Type: metric MCP: Available
Total Offline View Unknown Value	Field name: `pinterest_total_offline_view_unknown_value_in_micro_dollar` Type: metric MCP: Available

Fields catalog

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