Last updated: 2026-11-12
Metrics
Metrics are the numeric values you can measure and aggregate from your Shopify data.Customers
| Count (Customers) | Number of store customers. Field name: shopify_customers_countType: metric MCP: Available |
Abandoned checkouts
| Count (Abandoned Checkouts) | Number of abandoned checkouts. Field name: shopify_abandonedCheckouts_countType: metric MCP: Available |
| Total Amount (Abandoned Checkouts) | Total amount of the abandoned checkouts. Field name: shopify_abandonedCheckouts_total_amountType: metric MCP: Available |
Orders
| Count (Orders) | Number of orders. Field name: shopify_orders_countType: metric MCP: Available |
| Total Amount (Orders) | Original total price of the orders, including shipping, taxes and discounts, before edits and refunds. Field name: shopify_orders_total_amountType: metric MCP: Available |
| Total Fees (Orders) | Additional fees charged on the orders. Field name: shopify_orders_feesType: metric MCP: Available |
| Total Discounts (Orders) | Total discounts applied to the products of the orders. Field name: shopify_orders_discountsType: metric MCP: Available |
| Shipping Cost (Orders) | Shipping charged on the orders. Field name: shopify_orders_original_priceType: metric MCP: Available |
| Total Duties (Orders) | Duties charged on the orders. Field name: shopify_orders_dutiesType: metric MCP: Available |
| Total Price (Orders) | Current total price of the orders, after edits and refunds. Field name: shopify_orders_priceType: metric MCP: Available |
| Average Price (Orders) | Average order value: sales divided by the number of orders. Field name: shopify_orders_average_priceType: metric MCP: Available |
| Total Subtotal Price (Orders) | Price of the orders after discounts, before shipping and taxes. Field name: shopify_orders_subtotal_priceType: metric MCP: Available |
| Taxes (Orders) | Taxes charged on the orders. Field name: shopify_orders_taxType: metric MCP: Available |
| Returns (Orders) | Value of the products returned. Field name: shopify_orders_returns_totalType: metric MCP: Available |
| Returns Taxes (Orders) | Taxes of the products returned. Field name: shopify_orders_returns_taxesType: metric MCP: Available |
| Net Sales (Orders) | Net sales: gross sales minus discounts and returns. Excludes shipping and taxes. Field name: shopify_orders_net_sales_totalType: metric MCP: Available |
| Total Sales (Orders) | Total sales: net sales plus shipping, taxes, duties and fees. Field name: shopify_orders_total_salesType: metric MCP: Available |
| Net Items Sold (Orders) | Net items sold: product units sold minus units returned. Use it for products sold. Field name: shopify_orders_net_items_soldType: metric MCP: Available |
| Cost of Goods Sold (Orders) | Cost of the products sold, for products with a recorded cost. Field name: shopify_orders_cost_of_goods_soldType: metric MCP: Available |
| Gross Margin (Orders) | Gross margin: gross profit as a percentage of net sales with cost recorded. Field name: shopify_orders_gross_marginType: metric MCP: Available |
| Gross Profit (Orders) | Gross profit: net sales of products with a recorded cost minus their cost. Field name: shopify_orders_gross_profitType: metric MCP: Available |
| Amount Spent Per Customer (Orders) | Average amount spent per customer. Field name: shopify_orders_amount_spent_per_customerType: metric MCP: Available |
| Bundles Ordered (Orders) | Number of product bundles ordered. Field name: shopify_orders_bundles_orderedType: metric MCP: Available |
| Customers (Orders) | Number of customers who placed orders. Field name: shopify_orders_customersType: metric MCP: Available |
| Discounts Returned (Orders) | Discounts reversed by returns. Field name: shopify_orders_discounts_returnedType: metric MCP: Available |
| Gift Card Discounts (Orders) | Discounts applied to gift cards. Field name: shopify_orders_gift_card_discountsType: metric MCP: Available |
| Gift Card Gross Sales (Orders) | Gross sales of gift cards. Field name: shopify_orders_gift_card_gross_salesType: metric MCP: Available |
| Gift Card Net Sales (Orders) | Net sales of gift cards. Field name: shopify_orders_gift_card_net_salesType: metric MCP: Available |
| Gift Card Taxes (Orders) | Taxes charged on gift cards. Field name: shopify_orders_gift_card_taxesType: metric MCP: Available |
| Gross Returns (Orders) | Gross value of the products returned. Field name: shopify_orders_gross_returnsType: metric MCP: Available |
| Line Item Discounts (Orders) | Discounts applied to specific products. Field name: shopify_orders_line_item_discountsType: metric MCP: Available |
| Net Returns (Orders) | Value of the products returned, net of their discounts. Field name: shopify_orders_net_returnsType: metric MCP: Available |
| Net Sales With Cost Recorded (Orders) | Net sales of products that have a recorded cost. Field name: shopify_orders_net_sales_with_cost_recordedType: metric MCP: Available |
| Net Sales Without Cost Recorded (Orders) | Net sales of products without a recorded cost. Field name: shopify_orders_net_sales_without_cost_recordedType: metric MCP: Available |
| New Customers (Orders) | Number of customers who ordered for the first time. Field name: shopify_orders_new_customersType: metric MCP: Available |
| Number of Orders Per Customer (Orders) | Average number of orders per customer. Field name: shopify_orders_number_of_orders_per_customerType: metric MCP: Available |
| Order Level Discounts (Orders) | Discounts applied to the whole order. Field name: shopify_orders_order_level_discountsType: metric MCP: Available |
| Order Sale Agreements (Orders) | Number of sale records of the orders (sales, edits and returns). Field name: shopify_orders_order_sale_agreementsType: metric MCP: Available |
| Orders First Time (Orders) | Orders placed by first-time customers. Field name: shopify_orders_orders_first_timeType: metric MCP: Available |
| Orders Returning (Orders) | Orders placed by returning customers. Field name: shopify_orders_orders_returningType: metric MCP: Available |
| Quantity Ordered Per Order (Orders) | Average product units per order. Field name: shopify_orders_quantity_ordered_per_orderType: metric MCP: Available |
| Quantity Returned (Orders) | Product units returned. Field name: shopify_orders_quantity_returnedType: metric MCP: Available |
| Rate of Staff Assisted Sales (Orders) | Share of sales made with the help of a staff member. Field name: shopify_orders_rate_of_staff_assisted_salesType: metric MCP: Available |
| Returned Quantity Rate (Orders) | Share of the units ordered that were returned. Field name: shopify_orders_returned_quantity_rateType: metric MCP: Available |
| Return Fees (Orders) | Fees charged on returns. Field name: shopify_orders_return_feesType: metric MCP: Available |
| Returning Customer Rate (Orders) | Share of customers who had already ordered before. Field name: shopify_orders_returning_customer_rateType: metric MCP: Available |
| Returning Customers (Orders) | Number of customers who had already ordered before. Field name: shopify_orders_returning_customersType: metric MCP: Available |
| Shipping Charge Discounts (Orders) | Discounts applied to shipping. Field name: shopify_orders_shipping_charge_discountsType: metric MCP: Available |
| Shipping Charge Taxes (Orders) | Taxes charged on shipping. Field name: shopify_orders_shipping_charge_taxesType: metric MCP: Available |
| Shipping Returned (Orders) | Shipping refunded. Field name: shopify_orders_shipping_returnedType: metric MCP: Available |
| Taxes Excluding Gift Cards (Orders) | Taxes charged, excluding those of gift cards. Field name: shopify_orders_taxes_excluding_gift_cardsType: metric MCP: Available |
| Tips (Orders) | Tips received on the orders. Field name: shopify_orders_tipsType: metric MCP: Available |
| Total Returns (Orders) | Total returns, including shipping, taxes and fees returned. Field name: shopify_orders_total_returnsType: metric MCP: Available |
| Total Sales First Time (Orders) | Total sales from first-time customers. Field name: shopify_orders_total_sales_first_timeType: metric MCP: Available |
| Total Sales Returning (Orders) | Total sales from returning customers. Field name: shopify_orders_total_sales_returningType: metric MCP: Available |
| Total Shipping Charges (Orders) | Shipping charged, after shipping discounts and refunds. Field name: shopify_orders_total_shipping_chargesType: metric MCP: Available |
| Acceptable Fraud Risk Rate (Orders) | Share of orders with an acceptable fraud risk. Field name: shopify_orders_acceptable_fraud_risk_rateType: metric MCP: Available |
| High Fraud Risk Rate (Orders) | Share of orders with a high fraud risk. Field name: shopify_orders_high_fraud_risk_rateType: metric MCP: Available |
| Count (Transactions) | Number of payment transactions (sales, authorizations, refunds…). Field name: shopify_transactions_countType: metric MCP: Available |
| Total Amount (Transactions) | Total amount of the payment transactions. Field name: shopify_transactions_total_amountType: metric MCP: Available |
| Total Product Quantity (Orders) | Units ordered: product units in the orders, before returns. Field name: shopify_orders_line_items_quantityType: metric MCP: Available |
| Total Product Current Quantity (Orders) | Current product units in the orders, after removals and returns. Field name: shopify_orders_line_items_current_quantityType: metric MCP: Available |
| Total Product Original Price (Orders) | Sum of the original unit prices of the products ordered. Field name: shopify_orders_line_items_original_priceType: metric MCP: Available |
| Average Product Price (Orders) | Average original unit price of the products ordered. Field name: shopify_orders_line_items_average_priceType: metric MCP: Available |
| Gross Sales (Orders) | Gross sales: product price × units ordered, before discounts, returns, shipping and taxes. Field name: shopify_orders_line_items_gross_totalType: metric MCP: Available |
Sessions
| Total Sessions (Sessions) | Number of online store sessions. Field name: shopify_sessions_totalType: metric MCP: Available |
| Total Visitors (Sessions) | Number of unique online store visitors. Field name: shopify_visitors_totalType: metric MCP: Available |
| Bounces (Sessions) | Sessions that viewed a single page. Field name: shopify_sessions_bouncesType: metric MCP: Available |
| Sessions with Cart Additions (Sessions) | Sessions that added a product to the cart. Field name: shopify_sessions_with_cart_additionsType: metric MCP: Available |
| Sessions that Reached Checkout (Sessions) | Sessions that reached the checkout. Field name: shopify_sessions_that_reached_checkoutType: metric MCP: Available |
| Sessions that Reached and Completed Checkout (Sessions) | Sessions that reached the checkout and completed it. Field name: shopify_sessions_that_reached_and_completed_checkoutType: metric MCP: Available |
| Sessions that Completed Checkout (Sessions) | Sessions that completed the checkout (placed an order). Field name: shopify_sessions_that_completed_checkoutType: metric MCP: Available |
| Reached Checkout Rate (Sessions) | Share of sessions that reached the checkout. Field name: shopify_sessions_reached_checkout_rateType: metric MCP: Available |
| Pageviews per Session (Sessions) | Average pages viewed per session. Field name: shopify_sessions_pageviews_per_sessionType: metric MCP: Available |
| Pageviews (Sessions) | Number of pages viewed. Field name: shopify_sessions_pageviewsType: metric MCP: Available |
| Conversion Rate (Sessions) | Conversion rate: share of sessions that placed an order. Field name: shopify_sessions_conversion_rateType: metric MCP: Available |
| Completed Checkout Rate (Sessions) | Share of sessions that completed the checkout. Field name: shopify_sessions_completed_checkout_rateType: metric MCP: Available |
| Checkout Conversion Rate (Sessions) | Share of sessions that reached the checkout and completed it. Field name: shopify_sessions_checkout_conversion_rateType: metric MCP: Available |
| Average Session Duration (Sessions) | Average session duration. Field name: shopify_sessions_average_session_durationType: metric MCP: Available |
| Added to Cart Rate (Sessions) | Share of sessions that added a product to the cart. Field name: shopify_sessions_added_to_cart_rateType: metric MCP: Available |
| Bounce Rate (Sessions) | Share of sessions that viewed a single page. Field name: shopify_bounce_rateType: metric MCP: Available |
Products
| Count Created(Products) | Number of products created. Field name: shopify_products_countType: metric MCP: Available |
| Max price (Products) | Highest variant price of the products. Field name: shopify_products_max_priceType: metric MCP: Available |
| Min price (Products) | Lowest variant price of the products. Field name: shopify_products_min_priceType: metric MCP: Available |
Product variants
| Count (Product Variants) | Number of product variants. Field name: shopify_productVariants_countType: metric MCP: Available |
| Price (Product Variants) | Current price of the product variants. Field name: shopify_productVariants_priceType: metric MCP: Available |
| Inventory Quantity (Product Variants) | Units in inventory of the product variants. Field name: shopify_productVariants_inventory_quantityType: metric MCP: Available |
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