Google Analytics 4: Dimensions

Last updated: 2026-11-12

This reference covers the 148 dimensions available for Google Analytics 4 in Master Metrics. Use it to understand how you can segment your data and how each field is named. Available in: Dashboards · Reports · AI assistant · MCP

Dimensions

Dimensions are the attributes you can use to segment and group your Google Analytics 4 data.

Publisher


Ad unit	The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users. Field name: `adUnitName` Type: dimension

Platform / Device


App version	The app’s versionName (Android) or short bundle version (iOS). Field name: `appVersion` Type: dimension
Browser	The browsers used to view your website. Field name: `browser` Type: dimension
Device category	The type of device: Desktop, Tablet, or Mobile. Field name: `deviceCategory` Type: dimension
Device model	The mobile device model (example: iPhone 10,6). Field name: `deviceModel` Type: dimension
Language	The language setting of the user’s browser or device. e.g. English Field name: `language` Type: dimension
Language code	The language setting (ISO 639) of the user’s browser or device. e.g. ‘en-us’ Field name: `languageCode` Type: dimension
Device brand	Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile). Field name: `mobileDeviceBranding` Type: dimension
Device	The branded device name (examples: Galaxy S10 or P30 Pro). Field name: `mobileDeviceMarketingName` Type: dimension
Mobile model	The mobile device model name (examples: iPhone X or SM-G950F). Field name: `mobileDeviceModel` Type: dimension
Operating system	The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android. Field name: `operatingSystem` Type: dimension
Platform	The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream’s type in a report, use both platform and streamId. Field name: `platform` Type: dimension
Platform / device category	The platform and type of device on which your website or mobile app ran. (example: Android / mobile) Field name: `platformDeviceCategory` Type: dimension

User


Audience name	The given name of an Audience. Users are reported in the audiences to which they belonged during the report’s date range. Current user behavior does not affect historical audience membership in reports. Field name: `audienceName` Type: dimension
Audience resource name	The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, see https://google.aip.dev/122. Field name: `audienceResourceName` Type: dimension
New / returning	New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: ‘new’ or ‘returning’. Field name: `newVsReturning` Type: dimension

Demographics


Interests	Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, ‘Shoppers’, ‘Lifestyles & Hobbies/Pet Lovers’, or ‘Travel/Travel Buffs/Beachbound Travelers’. Field name: `brandingInterest` Type: dimension
Age	User age brackets. Field name: `userAgeBracket` Type: dimension
Gender	User gender. Field name: `userGender` Type: dimension

Attribution


Campaign ID	The identifier of the marketing campaign. Present only for conversion events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Field name: `campaignId` Type: dimension
Campaign	The name of the marketing campaign. Present only for conversion events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Field name: `campaignName` Type: dimension
Default channel group	The conversion’s default channel group is based primarily on source and medium. An enumeration which includes ‘Direct’, ‘Organic Search’, ‘Paid Social’, ‘Organic Social’, ‘Email’, ‘Affiliates’, ‘Referral’, ‘Paid Search’, ‘Video’, and ‘Display’. Field name: `defaultChannelGroup` Type: dimension
Google Ads account name	The Account name from Google Ads for the campaign that led to the conversion event. Corresponds to customer.descriptive_name in the Google Ads API. Field name: `googleAdsAccountName` Type: dimension
Google Ads ad group ID	The ad group id attributed to the conversion event. Field name: `googleAdsAdGroupId` Type: dimension
Google Ads ad group name	The ad group name attributed to the conversion event. Field name: `googleAdsAdGroupName` Type: dimension
Google Ads ad network type	The advertising network type of the conversion. An enumeration which includes ‘Google search’, ‘Search partners’, ‘Google Display Network’, ‘Youtube Search’, ‘Youtube Videos’, ‘Cross-network’, ‘Social’, and ‘(universal campaign)’. Field name: `googleAdsAdNetworkType` Type: dimension
Google Ads campaign ID	The campaign ID for the Google Ads campaign attributed to the conversion event. Field name: `googleAdsCampaignId` Type: dimension
Google Ads campaign	The campaign name for the Google Ads campaign attributed to the conversion event. Field name: `googleAdsCampaignName` Type: dimension
Google Ads campaign type	The campaign type for the Google Ads campaign attributed to the conversion event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see <https://support.google.com/google-ads/answer/2567043>. Field name: `googleAdsCampaignType` Type: dimension
Google Ads customer ID	The Customer ID from Google Ads for the campaign that led to conversion event. Customer IDs in Google Ads uniquely identify Google Ads accounts. Field name: `googleAdsCustomerId` Type: dimension
Google Ads keyword text	The matched keyword that led to the conversion event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see <https://support.google.com/google-ads/answer/6323>. Field name: `googleAdsKeyword` Type: dimension
Manual ad content	The ad content attributed to the conversion event. Populated by the utm_content parameter. Field name: `manualAdContent` Type: dimension
Manual term	The term attributed to the conversion event. Populated by the utm_term parameter. Field name: `manualTerm` Type: dimension
Medium	The medium attributed to the conversion event. Field name: `medium` Type: dimension
Source	The source attributed to the conversion event. Field name: `source` Type: dimension
Source / medium	The combined values of the dimensions ‘source’ and ‘medium’. Field name: `sourceMedium` Type: dimension
Source platform	The source platform of the conversion event’s campaign. Please do not depend on this field returning ‘Manual’ for traffic that uses UTMs; this field will update from returning ‘Manual’ to returning ‘(not set)’ for an upcoming feature launch. Field name: `sourcePlatform` Type: dimension

Other


Character	The player character in a game for an event. Populated by the event parameter ‘character’. Field name: `character` Type: dimension
File extension	The extension of the downloaded file (for example, ‘pdf’ or ‘txt’). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘file_extension’. Field name: `fileExtension` Type: dimension
File name	The page path of the downloaded file (for example, ‘/menus/dinner-menu.pdf’). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘file_name’. Field name: `fileName` Type: dimension
Group ID	The player group ID in a game for an event. Populated by the event parameter ‘group_id’. Field name: `groupId` Type: dimension
Level	The player’s level in a game. Populated by the event parameter ‘level’. Field name: `level` Type: dimension
Link classes	The HTML class attribute for an outbound link. For example if a user clicks a link ‘<a class=“center” href=“www.youtube.com”>’, this dimension will return ‘center’. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘link_classes’. Field name: `linkClasses` Type: dimension
Link domain	The destination domain of the outbound link. For example if a user clicks a link ‘<a href=“www.youtube.com”>’, this dimension will return ‘youtube.com’. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘link_domain’. Field name: `linkDomain` Type: dimension
Link ID	The HTML id attribute for an outbound link or file download. For example if a user clicks a link ‘<a id=“socialLinks” href=“www.youtube.com”>’, this dimension will return ‘socialLinks’. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘link_id’. Field name: `linkId` Type: dimension
Link text	The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘link_text’. Field name: `linkText` Type: dimension
Link URL	The full url for an outbound link or file download. For example if a user clicks a link ‘<a href=“https://www.youtube.com/results?search_query=analytics”>’, this dimension will return ‘https://www.youtube.com/results?search_query=analytics’. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘link_url’. Field name: `linkUrl` Type: dimension
Method	The method by which an event was triggered. Populated by the event parameter ‘method’. Field name: `method` Type: dimension
Outbound	Returns ‘true’ if the link lead to a site is not a part of the property’s domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘outbound’. Field name: `outbound` Type: dimension
Percent scrolled	The percentage down the page that the user has scrolled (for example, ‘90’). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘percent_scrolled’. Field name: `percentScrolled` Type: dimension
Search term	The term searched by the user. For example if the user visits ‘/some-page.html?q=some-term’, this dimension returns ‘some-term’. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter ‘search_term’. Field name: `searchTerm` Type: dimension
Video provider	The source of the video (for example, ‘youtube’). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter ‘video_provider’. Field name: `videoProvider` Type: dimension

Geography


City	The city from which the user activity originated. Field name: `city` Type: dimension
Continent	The continent from which the user activity originated. For example, ‘Americas’ or ‘Asia’. Field name: `continent` Type: dimension
Continent ID	The geographic ID of the continent from which the user activity originated, derived from their IP address. Field name: `continentId` Type: dimension
Country	The country from which the user activity originated. Field name: `country` Type: dimension
Country ID	The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard. Field name: `countryId` Type: dimension
Region	The geographic region from which the user activity originated, derived from their IP address. Field name: `region` Type: dimension

Page / Screen


Content group	A category that applies to items of published content. Populated by the event parameter ‘content_group’. Field name: `contentGroup` Type: dimension
Content ID	The identifier of the selected content. Populated by the event parameter ‘content_id’. Field name: `contentId` Type: dimension
Content type	The category of the selected content. Populated by the event parameter ‘content_type’. Field name: `contentType` Type: dimension
Full page URL	The hostname, page path, and query string for web pages visited; for example, the fullPageUrl portion of https://www.example.com/store/contact-us?query_string=true is www.example.com/store/contact-us?query_string=true. Field name: `fullPageUrl` Type: dimension
Hostname	Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com. Field name: `hostName` Type: dimension
Landing page + query string	The page path associated with the first pageview in a session. Field name: `landingPage` Type: dimension
Landing page + query string	The page path + query string associated with the first pageview in a session. Field name: `landingPagePlusQueryString` Type: dimension
Page location	The protocol, hostname, page path, and query string for web pages visited; for example, the pageLocation portion of https://www.example.com/store/contact-us?query_string=true is https://www.example.com/store/contact-us?query_string=true. Populated by the event parameter ‘page_location’. Field name: `pageLocation` Type: dimension
Page path	The portion of the URL between the hostname and query string for web pages visited; for example, the pagePath portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us. Field name: `pagePath` Type: dimension
Page path + query string	The portion of the URL following the hostname for web pages visited; for example, the pagePathPlusQueryString portion of https://www.example.com/store/contact-us?query_string=true is /store/contact-us?query_string=true. Field name: `pagePathPlusQueryString` Type: dimension
Page referrer	The full referring URL including the hostname and path. This referring URL is the user’s previous URL and can be this website’s domain or other domains. Populated by the event parameter ‘page_referrer’. Field name: `pageReferrer` Type: dimension
Page title	The web page titles used on your site. Field name: `pageTitle` Type: dimension
Page title and screen name	The page title (web) or screen name (app) on which the event was logged. Field name: `unifiedScreenName` Type: dimension

Ecommerce


Currency	The local currency code (based on ISO 4217 standard) of the eCommerce event. For example, ‘USD’ or ‘GBP’. Currency is specified in tagging by the ‘currency’ parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See Currency reference. Field name: `currencyCode` Type: dimension
Item affiliation	The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the ‘affiliation’ item parameter. Field name: `itemAffiliation` Type: dimension
Item brand	Brand name of the item. Field name: `itemBrand` Type: dimension
Item category	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Apparel is the item category. Field name: `itemCategory` Type: dimension
Item category 2	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2. Field name: `itemCategory2` Type: dimension
Item category 3	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3. Field name: `itemCategory3` Type: dimension
Item category 4	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4. Field name: `itemCategory4` Type: dimension
Item category 5	The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5. Field name: `itemCategory5` Type: dimension
Item ID	The ID of the item. Field name: `itemId` Type: dimension
Item list ID	The ID of the item list. Field name: `itemListId` Type: dimension
Item list name	The name of the item list. Field name: `itemListName` Type: dimension
Item list position	The position of an item (e.g., a product you sell) in a list. This dimension is populated in tagging by the ‘index’ parameter in the items array. Field name: `itemListPosition` Type: dimension
Item location ID	The physical location associated with the item (e.g. the physical store location). It’s recommended to use the Google Place ID that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the ‘location_id’ parameter in the items array. Field name: `itemLocationID` Type: dimension
Item name	The name of the item. Field name: `itemName` Type: dimension
Item promotion creative name	The name of the item-promotion creative. Field name: `itemPromotionCreativeName` Type: dimension
Item promotion creative slot	The name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the ‘creative_slot’ parameter at the event or item level. If the parameter is specified at both the event & item level, the item-level parameter is used. Field name: `itemPromotionCreativeSlot` Type: dimension
Item promotion ID	The ID of the item promotion. Field name: `itemPromotionId` Type: dimension
Item promotion name	The name of the promotion for the item. Field name: `itemPromotionName` Type: dimension
Item variant	The specific variation of a product. e.g., XS, S, M, L for size; or Red, Blue, Green, Black for color. Populated by the ‘item_variant’ parameter. Field name: `itemVariant` Type: dimension
Order coupon	Code for the order-level coupon. Field name: `orderCoupon` Type: dimension

Time


Date	The date of the event, formatted as YYYYMMDD. Field name: `date` Type: dimension
Day	The day of the month, a two-digit number from 01 to 31. Field name: `day` Type: dimension
Day of week	The integer day of the week. It returns values in the range [0,6] with Sunday as the first day of the week. Field name: `dayOfWeek` Type: dimension
Day of week name	The day of the week in English. This dimension has values of Sunday, Monday, etc. Field name: `dayOfWeekName` Type: dimension
Hour	The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property’s timezone. Field name: `hour` Type: dimension
ISO week of the year	ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 01, 02, & 53. Field name: `isoWeek` Type: dimension
ISO year	The ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023. Field name: `isoYear` Type: dimension
Minute	The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property’s timezone. Field name: `minute` Type: dimension
Month	The month of the event, a two digit integer from 01 to 12. Field name: `month` Type: dimension
Nth day	The number of days since the start of the date range. Field name: `nthDay` Type: dimension
Nth hour	The number of hours since the start of the date range. The starting hour is 0000. Field name: `nthHour` Type: dimension
Nth minute	The number of minutes since the start of the date range. The starting minute is 0000. Field name: `nthMinute` Type: dimension
Nth month	The number of months since the start of a date range. The starting month is 0000. Field name: `nthMonth` Type: dimension
Nth week	A number representing the number of weeks since the start of a date range. Field name: `nthWeek` Type: dimension
Nth year	The number of years since the start of the date range. The starting year is 0000. Field name: `nthYear` Type: dimension
Week	The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days. Field name: `week` Type: dimension
Year	The four-digit year of the event e.g. 2020. Field name: `year` Type: dimension

Event


Event name	The name of the event. Field name: `eventName` Type: dimension
Is conversion event	The string ‘true’ if the event is a conversion. Events are marked as conversions at collection time; changes to an event’s conversion marking apply going forward. You can mark any event as a conversion in Google Analytics, and some events (i.e. first_open, purchase) are marked as conversions by default. To learn more, see <https://support.google.com/analytics/answer/9267568>. Field name: `isConversionEvent` Type: dimension

User lifetime


First session date	The date the user’s first session occurred, formatted as YYYYMMDD. Field name: `firstSessionDate` Type: dimension

Traffic source


First user campaign ID	Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Field name: `firstUserCampaignId` Type: dimension
First user campaign	Name of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Field name: `firstUserCampaignName` Type: dimension
First user default channel group	The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes ‘Direct’, ‘Organic Search’, ‘Paid Social’, ‘Organic Social’, ‘Email’, ‘Affiliates’, ‘Referral’, ‘Paid Search’, ‘Video’, and ‘Display’. Field name: `firstUserDefaultChannelGroup` Type: dimension
First user Google Ads account name	The Account name from Google Ads that first acquired the user. Field name: `firstUserGoogleAdsAccountName` Type: dimension
First user Google Ads ad group ID	The Ad Group Id in Google Ads that first acquired the user. Field name: `firstUserGoogleAdsAdGroupId` Type: dimension
First user Google Ads ad group name	The Ad Group Name in Google Ads that first acquired the user. Field name: `firstUserGoogleAdsAdGroupName` Type: dimension
First user Google Ads ad network type	The advertising network that first acquired the user. An enumeration which includes ‘Google search’, ‘Search partners’, ‘Google Display Network’, ‘Youtube Search’, ‘Youtube Videos’, ‘Cross-network’, ‘Social’, and ‘(universal campaign)’. Field name: `firstUserGoogleAdsAdNetworkType` Type: dimension
First user Google Ads campaign ID	Identifier of the Google Ads marketing campaign that first acquired the user. Field name: `firstUserGoogleAdsCampaignId` Type: dimension
First user Google Ads campaign	Name of the Google Ads marketing campaign that first acquired the user. Field name: `firstUserGoogleAdsCampaignName` Type: dimension
First user Google Ads campaign type	The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see <https://support.google.com/google-ads/answer/2567043>. Field name: `firstUserGoogleAdsCampaignType` Type: dimension
First user Google Ads creative ID	The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads. Field name: `firstUserGoogleAdsCreativeId` Type: dimension
First user Google Ads customer ID	The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts. Field name: `firstUserGoogleAdsCustomerId` Type: dimension
First user Google Ads keyword text	The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see <https://support.google.com/google-ads/answer/6323>. Field name: `firstUserGoogleAdsKeyword` Type: dimension
First user Google Ads query	The search query that first acquired the user. Field name: `firstUserGoogleAdsQuery` Type: dimension
First user manual ad content	The ad content that first acquired the user. Populated by the utm_content parameter. Field name: `firstUserManualAdContent` Type: dimension
First user manual term	The term that first acquired the user. Populated by the utm_term parameter. Field name: `firstUserManualTerm` Type: dimension
First user medium	The medium that first acquired the user to your website or app. Field name: `firstUserMedium` Type: dimension
First user source	The source that first acquired the user to your website or app. Field name: `firstUserSource` Type: dimension
First user source / medium	The combined values of the dimensions ‘firstUserSource’ and ‘firstUserMedium’. Field name: `firstUserSourceMedium` Type: dimension
First user source platform	The source platform that first acquired the user. Please do not depend on this field returning ‘Manual’ for traffic that uses UTMs; this field will update from returning ‘Manual’ to returning ‘(not set)’ for an upcoming feature launch. Field name: `firstUserSourcePlatform` Type: dimension
Session campaign ID	The marketing campaign id for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Field name: `sessionCampaignId` Type: dimension
Session campaign	The marketing campaign name for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns. Field name: `sessionCampaignName` Type: dimension
Session default channel group	The session’s default channel group is based primarily on source and medium. An enumeration which includes ‘Direct’, ‘Organic Search’, ‘Paid Social’, ‘Organic Social’, ‘Email’, ‘Affiliates’, ‘Referral’, ‘Paid Search’, ‘Video’, and ‘Display’. Field name: `sessionDefaultChannelGroup` Type: dimension
Session Google Ads account name	The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API. Field name: `sessionGoogleAdsAccountName` Type: dimension
Session Google Ads ad group ID	The Ad Group Id in Google Ads for a session. Field name: `sessionGoogleAdsAdGroupId` Type: dimension
Session Google Ads ad group name	The Ad Group Name in Google Ads for a session. Field name: `sessionGoogleAdsAdGroupName` Type: dimension
Session Google Ads ad network type	The advertising network that led to the session. An enumeration which includes ‘Google search’, ‘Search partners’, ‘Google Display Network’, ‘Youtube Search’, ‘Youtube Videos’, ‘Cross-network’, ‘Social’, and ‘(universal campaign)’. Field name: `sessionGoogleAdsAdNetworkType` Type: dimension
Session Google Ads campaign ID	The Campaign ID for the Google Ads Campaign that led to this session. Field name: `sessionGoogleAdsCampaignId` Type: dimension
Session Google Ads campaign	The Campaign name for the Google Ads Campaign that led to this session. Field name: `sessionGoogleAdsCampaignName` Type: dimension
Session Google Ads campaign type	The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see <https://support.google.com/google-ads/answer/2567043>. Field name: `sessionGoogleAdsCampaignType` Type: dimension
Session Google Ads creative ID	The ID of the Google Ads creative that lead to a session on your website or app. Creative IDs identify individual ads. Field name: `sessionGoogleAdsCreativeId` Type: dimension
Session Google Ads keyword text	The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see <https://support.google.com/google-ads/answer/6323>. Field name: `sessionGoogleAdsKeyword` Type: dimension
Session manual ad content	The ad content that led to a session. Populated by the utm_content parameter. Field name: `sessionManualAdContent` Type: dimension
Session medium	The medium that initiated a session on your website or app. Field name: `sessionMedium` Type: dimension
Session source	The source that initiated a session on your website or app. Field name: `sessionSource` Type: dimension
Session source / medium	The combined values of the dimensions ‘sessionSource’ and ‘sessionMedium’. Field name: `sessionSourceMedium` Type: dimension
Session source platform	The source platform of the session’s campaign. Please do not depend on this field returning ‘Manual’ for traffic that uses UTMs; this field will update from returning ‘Manual’ to returning ‘(not set)’ for an upcoming feature launch. Field name: `sessionSourcePlatform` Type: dimension

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