Meta Ads: Metrics

Last updated: 2026-11-12

This reference covers the 283 metrics available for Meta Ads in Master Metrics. Use it to understand which data you can pull and how each field is named. Available in: Dashboards · Reports · AI assistant · MCP

Metrics

Metrics are the numeric values you can measure and aggregate from your Meta Ads data.

Performance


Clicks (all)	Field name: `clicks` Type: metric MCP: Available
Impressions	Field name: `impressions` Type: metric MCP: Available
Amount spent	Field name: `spend` Type: metric MCP: Available
CTR (all)	Field name: `ctr` Type: metric MCP: Available
CPM (cost per 1,000 impressions)	Field name: `cpm` Type: metric MCP: Available
CPC (All)	Field name: `cpc` Type: metric MCP: Available
Link clicks	Field name: `link_clicks` Type: metric MCP: Available
CPC (cost per link click)	Field name: `cpc_link_clicks` Type: metric MCP: Available
CTR (link click-through rate)	Field name: `inline_link_click_ctr` Type: metric MCP: Available
Reach	Field name: `reach` Type: metric MCP: Available
Unique clicks (all)	Field name: `unique_clicks` Type: metric MCP: Available
Cost per unique click (all)	Field name: `cost_per_unique_click` Type: metric MCP: Available
Unique CTR (all)	Field name: `unique_ctr` Type: metric MCP: Available
Unique CTR (link click-through rate)	Field name: `unique_link_clicks_ctr` Type: metric MCP: Available
Cost per 1,000 people reached	Field name: `cpp` Type: metric MCP: Available
Frequency	Field name: `frequency` Type: metric MCP: Available
Social spend	Field name: `social_spend` Type: metric MCP: Available
Instagram Follows	Field name: `instagram_profile_follow` Type: metric MCP: Available
Cost per Instagram Follow	Field name: `cost_per_instagram_profile_follow` Type: metric MCP: Available

Conversions


Outbound clicks	Field name: `outbound_clicks` Type: metric MCP: Available
Cost per outbound click	Field name: `cpc_outbound_click` Type: metric MCP: Available
Outbound CTR (click-through rate)	Field name: `outbound_clicks_ctr` Type: metric MCP: Available
Unique link clicks	Field name: `unique_link_clicks` Type: metric MCP: Available
Cost per unique link click	Field name: `cost_per_unique_inline_link_click` Type: metric MCP: Available
Unique outbound clicks	Field name: `unique_outbound_clicks` Type: metric MCP: Available
Unique outbound CTR (click-through rate)	Field name: `unique_outbound_clicks_ctr` Type: metric MCP: Available
Cost per unique outbound click	Field name: `cost_per_unique_outbound_click` Type: metric MCP: Available
Conversions: Mobile App Feature Unlocks	Field name: `conversion_app_custom_event.fb_mobile_achievement_unlocked` Type: metric MCP: Available
Conversions: Mobile App Starts	Field name: `conversion_app_custom_event.fb_mobile_activate_app` Type: metric MCP: Available
Conversions: Mobile App Payment Details	Field name: `conversion_app_custom_event.fb_mobile_add_payment_info` Type: metric MCP: Available
Conversions: Mobile App Payment Details (Value)	Field name: `conversion_app_custom_event.fb_mobile_add_payment_info_value` Type: metric MCP: Available
Conversions: Mobile App Adds To Cart	Field name: `conversion_app_custom_event.fb_mobile_add_to_cart` Type: metric MCP: Available
Conversions: Mobile App Adds to Wishlist	Field name: `conversion_app_custom_event.fb_mobile_add_to_wishlist` Type: metric MCP: Available
Conversions: Mobile App Registrations	Field name: `conversion_app_custom_event.fb_mobile_complete_registration` Type: metric MCP: Available
Conversions: Mobile App Content Views	Field name: `conversion_app_custom_event.fb_mobile_content_view` Type: metric MCP: Available
Conversions: Mobile App Checkouts	Field name: `conversion_app_custom_event.fb_mobile_initiated_checkout` Type: metric MCP: Available
Conversions: Mobile App Achievements	Field name: `conversion_app_custom_event.fb_mobile_level_achieved` Type: metric MCP: Available
Conversions: Mobile App Purchases	Field name: `conversion_app_custom_event.fb_mobile_purchase` Type: metric MCP: Available
Conversions: Mobile App Ratings	Field name: `conversion_app_custom_event.fb_mobile_rate` Type: metric MCP: Available
Conversions: Mobile App Searches	Field name: `conversion_app_custom_event.fb_mobile_search` Type: metric MCP: Available
Conversions: Mobile App Credit Spends	Field name: `conversion_app_custom_event.fb_mobile_spent_credits` Type: metric MCP: Available
Conversions: Mobile App Tutorial Completions	Field name: `conversion_app_custom_event.fb_mobile_tutorial_completion` Type: metric MCP: Available
Conversions: Other Mobile App Actions	Field name: `conversion_app_custom_event.other` Type: metric MCP: Available
Conversions: App Installs	Field name: `conversion_app_install` Type: metric MCP: Available
Conversions: App Uses	Field name: `conversion_app_use` Type: metric MCP: Available
Conversions: Check-ins	Field name: `conversion_checkin` Type: metric MCP: Available
Conversions: Post Comments	Field name: `conversion_comment` Type: metric MCP: Available
Conversions: Credit Spends	Field name: `conversion_credit_spent` Type: metric MCP: Available
Conversions: Game Plays	Field name: `conversion_games.plays` Type: metric MCP: Available
Conversions: Landing Page Views	Field name: `conversion_landing_page_view` Type: metric MCP: Available
Conversions: Page Likes	Field name: `conversion_like` Type: metric MCP: Available
Conversions: Link Clicks	Field name: `conversion_link_click` Type: metric MCP: Available
Conversions: Mobile App Installs	Field name: `conversion_mobile_app_install` Type: metric MCP: Available
Conversions: Adds Payment Info	Field name: `conversion_offsite_conversion.fb_pixel_add_payment_info` Type: metric MCP: Available
Conversions: Adds Payment Info (Value)	Field name: `conversion_offsite_conversion.fb_pixel_add_payment_info_value` Type: metric MCP: Available
Conversions: Adds To Cart	Field name: `conversion_offsite_conversion.fb_pixel_add_to_cart` Type: metric MCP: Available
Cost per conversions: Adds To Cart	Field name: `conversion_cost_offsite_conversion.fb_pixel_add_to_cart` Type: metric MCP: Available
Conversions: Adds To Cart (Value)	Field name: `conversion_offsite_conversion.fb_pixel_add_to_cart_value` Type: metric MCP: Available
Conversions: Adds To Wishlist	Field name: `conversion_omni_add_to_wishlist` Type: metric MCP: Available
Conversions: Custom pixel events defined by the advertiser	Field name: `conversion_offsite_conversion.fb_pixel_custom` Type: metric MCP: Available
Conversions: Initiates Checkout	Field name: `conversion_offsite_conversion.fb_pixel_initiate_checkout` Type: metric MCP: Available
Cost per Conversions: Initiates Checkout	Field name: `conversion_cost_offsite_conversion.fb_pixel_initiate_checkout` Type: metric MCP: Available
Conversions: Initiates Checkout (Value)	Field name: `conversion_offsite_conversion.fb_pixel_initiate_checkout_value` Type: metric MCP: Available
Conversions: Leads	Field name: `conversion_offsite_conversion.fb_pixel_lead` Type: metric MCP: Available
Conversions: Leads (Value)	Field name: `conversion_offsite_conversion.fb_pixel_lead_value` Type: metric MCP: Available
Conversions: Search	Field name: `conversion_offsite_conversion.fb_pixel_search` Type: metric MCP: Available
Conversions: Purchases	Field name: `conversion_offsite_conversion.fb_pixel_purchase` Type: metric MCP: Available
Cost per conversions: Purchases	Field name: `conversion_cost_offsite_conversion.fb_pixel_purchase` Type: metric MCP: Available
Conversions: Purchases (Value)	Field name: `conversion_offsite_conversion.fb_pixel_purchase_value` Type: metric MCP: Available
Conversions: Views Content	Field name: `conversion_offsite_conversion.fb_pixel_view_content` Type: metric MCP: Available
Conversions: Views Content (Value)	Field name: `conversion_offsite_conversion.fb_pixel_view_content_value` Type: metric MCP: Available
Conversions: On-Facebook Workflow Completions	Field name: `conversion_onsite_conversion.flow_complete` Type: metric MCP: Available
Conversions: Blocked Messaging Conversations	Field name: `conversion_onsite_conversion.messaging_block` Type: metric MCP: Available
Conversions: Messaging conversations started	Field name: `conversion_onsite_conversion.messaging_conversation_started_7d` Type: metric MCP: Available
Conversions: New Messaging Conversations	Field name: `conversion_onsite_conversion.messaging_first_reply` Type: metric MCP: Available
Conversions: Post Saves	Field name: `conversion_onsite_conversion.post_save` Type: metric MCP: Available
Conversions: On-Facebook Purchases	Field name: `conversion_onsite_conversion.purchase` Type: metric MCP: Available
Conversions: Outbound Clicks	Field name: `conversion_outbound_click` Type: metric MCP: Available
Conversions: Page Photo Views	Field name: `conversion_photo_view` Type: metric MCP: Available
Conversions: Post Shares	Field name: `conversion_post` Type: metric MCP: Available
Conversions: Post Reactions	Field name: `conversion_post_reaction` Type: metric MCP: Available
Conversions: Event Responses	Field name: `conversion_rsvp` Type: metric MCP: Available
Conversions: Contacts	Field name: `conversion_contact_total` Type: metric MCP: Available
Conversions: Contacts (Value)	Field name: `conversion_contact_total_value` Type: metric MCP: Available
Conversions: Website Contacts	Field name: `conversion_contact_website` Type: metric MCP: Available
Conversions: Mobile App Contacts	Field name: `conversion_contact_mobile_app` Type: metric MCP: Available
Conversions: Offline Contacts	Field name: `conversion_contact_offline` Type: metric MCP: Available
Conversions: Products Customized	Field name: `conversion_customize_product_total` Type: metric MCP: Available
Conversions: Website Products Customized	Field name: `conversion_customize_product_website` Type: metric MCP: Available
Conversions: Mobile App Products Customized	Field name: `conversion_customize_product_mobile_app` Type: metric MCP: Available
Conversions: Offline Products Customized	Field name: `conversion_customize_product_offline` Type: metric MCP: Available
Conversions: Donations	Field name: `conversion_donate_total` Type: metric MCP: Available
Conversions: Website Donations	Field name: `conversion_donate_website` Type: metric MCP: Available
Conversions: On Facebook Donations	Field name: `conversion_donate_on_facebook` Type: metric MCP: Available
Conversions: Mobile App Donations	Field name: `conversion_donate_mobile_app` Type: metric MCP: Available
Conversions: Offline Donations	Field name: `conversion_donate_offline` Type: metric MCP: Available
Conversions: Location Searches	Field name: `conversion_find_location_total` Type: metric MCP: Available
Conversions: Website Location Searches	Field name: `conversion_find_location_website` Type: metric MCP: Available
Conversions: Mobile App Location Searches	Field name: `conversion_find_location_mobile_app` Type: metric MCP: Available
Conversions: Offline App Location Searches	Field name: `conversion_find_location_offline` Type: metric MCP: Available
Conversions: Appointments Scheduled	Field name: `conversion_schedule_total` Type: metric MCP: Available
Conversions: Website Appointments Scheduled	Field name: `conversion_schedule_website` Type: metric MCP: Available
Conversions: Mobile App Appointments Scheduled	Field name: `conversion_schedule_mobile_app` Type: metric MCP: Available
Conversions: Offline App Appointments Scheduled	Field name: `conversion_schedule_offline` Type: metric MCP: Available
Conversions: Trials Started	Field name: `conversion_start_trial_total` Type: metric MCP: Available
Conversions: Website Trials Started	Field name: `conversion_start_trial_website` Type: metric MCP: Available
Conversions: Mobile App Trials Started	Field name: `conversion_start_trial_mobile_app` Type: metric MCP: Available
Conversions: Offline Trials Started	Field name: `conversion_start_trial_offline` Type: metric MCP: Available
Conversions: Applications Submitted	Field name: `conversion_submit_application_total` Type: metric MCP: Available
Conversions: Website Applications Submitted	Field name: `conversion_submit_application_website` Type: metric MCP: Available
Conversions: Mobile App Applications Submitted	Field name: `conversion_submit_application_mobile_app` Type: metric MCP: Available
Conversions: Offline Applications Submitted	Field name: `conversion_submit_application_offline` Type: metric MCP: Available
Conversions: On Facebook Applications Submitted	Field name: `conversion_submit_application_on_facebook` Type: metric MCP: Available
Conversions: Subscriptions	Field name: `conversion_subscribe_total` Type: metric MCP: Available
Conversions: Subscriptions (Value)	Field name: `conversion_subscribe_total_value` Type: metric MCP: Available
Conversions: Website Subscriptions	Field name: `conversion_subscribe_website` Type: metric MCP: Available
Conversions: Mobile App Subscriptions	Field name: `conversion_subscribe_mobile_app` Type: metric MCP: Available
Conversions: Offline Subscriptions	Field name: `conversion_subscribe_offline` Type: metric MCP: Available
Conversions: Recurring Subscription Payments	Field name: `conversion_recurring_subscription_payment_total` Type: metric MCP: Available
Conversions: Website Recurring Subscription Payments	Field name: `conversion_recurring_subscription_payment_website` Type: metric MCP: Available
Conversions: Mobile App Recurring Subscription Payments	Field name: `conversion_recurring_subscription_payment_mobile_app` Type: metric MCP: Available
Conversions: Offline Recurring Subscription Payments	Field name: `conversion_recurring_subscription_payment_offline` Type: metric MCP: Available
Conversions: Canceled Subscriptions	Field name: `conversion_cancel_subscription_total` Type: metric MCP: Available
Conversions: Website Canceled Subscriptions	Field name: `conversion_cancel_subscription_website` Type: metric MCP: Available
Conversions: Mobile App Canceled Subscriptions	Field name: `conversion_cancel_subscription_mobile_app` Type: metric MCP: Available
Conversions: Offline Canceled Subscriptions	Field name: `conversion_cancel_subscription_offline` Type: metric MCP: Available
Conversions: In-App Ad Clicks	Field name: `conversion_ad_click_mobile_app` Type: metric MCP: Available
Conversions: In-App Ad Impressions	Field name: `conversion_ad_impression_mobile_app` Type: metric MCP: Available
Conversions: Call Confirmation Clicks	Field name: `conversion_click_to_call_call_confirm` Type: metric MCP: Available
Conversions: Page Engagement	Field name: `conversion_page_engagement` Type: metric MCP: Available
Conversions: Post Engagement	Field name: `conversion_post_engagement` Type: metric MCP: Available
Conversions: All On-Facebook Leads	Field name: `conversion_onsite_conversion.lead_grouped` Type: metric MCP: Available
Conversions: All offsite leads plus all On-Facebook leads	Field name: `conversion_lead` Type: metric MCP: Available
Conversions: On-Facebook leads coming from Messenger and Instant Forms	Field name: `conversion_leadgen_grouped` Type: metric MCP: Available
Conversions: Omni - App Installs	Field name: `conversion_omni_app_install` Type: metric MCP: Available
Conversions: Registrations Completed (Value)	Field name: `conversion_omni_complete_registration_value` Type: metric MCP: Available
Conversions: Registrations Completed	Field name: `conversion_omni_complete_registration` Type: metric MCP: Available
Conversions: Omni - Content Views	Field name: `conversion_omni_view_content` Type: metric MCP: Available
Conversions: Searches	Field name: `conversion_omni_search` Type: metric MCP: Available
Conversions: Searches (Value)	Field name: `conversion_omni_search_value` Type: metric MCP: Available
Conversions: Omni - Checkouts Initiated	Field name: `conversion_omni_initiated_checkout` Type: metric MCP: Available
Conversions: Omni - Checkouts Initiated (Value)	Field name: `conversion_omni_initiated_checkout_value` Type: metric MCP: Available
Conversions: Omni - Achievements Unlocked	Field name: `conversion_omni_achievement_unlocked` Type: metric MCP: Available
Conversions: Omni - App Activations	Field name: `conversion_omni_activate_app` Type: metric MCP: Available
Conversions: Omni - Levels Achieved	Field name: `conversion_omni_level_achieved` Type: metric MCP: Available
Conversions: Omni - Ratings Submitted	Field name: `conversion_omni_rate` Type: metric MCP: Available
Conversions: Omni - Credit Spends	Field name: `conversion_omni_spend_credits` Type: metric MCP: Available
Conversions: Tutorials Completed	Field name: `conversion_omni_tutorial_completion` Type: metric MCP: Available
Conversions: Tutorials Completed (Value)	Field name: `conversion_omni_tutorial_completion_value` Type: metric MCP: Available
Conversions: Omni - Custom Events	Field name: `conversion_omni_custom` Type: metric MCP: Available
Cost per conversions: Mobile App Feature Unlocks	Field name: `conversion_cost_app_custom_event.fb_mobile_achievement_unlocked` Type: metric MCP: Available
Cost per conversions: Mobile App Starts	Field name: `conversion_cost_app_custom_event.fb_mobile_activate_app` Type: metric MCP: Available
Cost per conversions: Mobile App Payment Details	Field name: `conversion_cost_app_custom_event.fb_mobile_add_payment_info` Type: metric MCP: Available
Cost per conversions: Mobile App Adds To Cart	Field name: `conversion_cost_app_custom_event.fb_mobile_add_to_cart` Type: metric MCP: Available
Cost per conversions: Mobile App Adds to Wishlist	Field name: `conversion_cost_app_custom_event.fb_mobile_add_to_wishlist` Type: metric MCP: Available
Cost per conversions: Mobile App Registrations	Field name: `conversion_cost_app_custom_event.fb_mobile_complete_registration` Type: metric MCP: Available
Cost per conversions: Mobile App Content Views	Field name: `conversion_cost_app_custom_event.fb_mobile_content_view` Type: metric MCP: Available
Cost per conversions: Mobile App Checkouts	Field name: `conversion_cost_app_custom_event.fb_mobile_initiated_checkout` Type: metric MCP: Available
Cost per conversions: Mobile App Achievements	Field name: `conversion_cost_app_custom_event.fb_mobile_level_achieved` Type: metric MCP: Available
Cost per conversions: Mobile App Purchases	Field name: `conversion_cost_app_custom_event.fb_mobile_purchase` Type: metric MCP: Available
Cost per conversions: Mobile App Ratings	Field name: `conversion_cost_app_custom_event.fb_mobile_rate` Type: metric MCP: Available
Cost per conversions: Mobile App Searches	Field name: `conversion_cost_app_custom_event.fb_mobile_search` Type: metric MCP: Available
Cost per conversions: Mobile App Credit Spends	Field name: `conversion_cost_app_custom_event.fb_mobile_spent_credits` Type: metric MCP: Available
Cost per conversions: Mobile App Tutorial Completions	Field name: `conversion_cost_app_custom_event.fb_mobile_tutorial_completion` Type: metric MCP: Available
Cost per conversions: Other Mobile App Actions	Field name: `conversion_cost_app_custom_event.other` Type: metric MCP: Available
Cost per conversions: App Uses	Field name: `conversion_cost_app_use` Type: metric MCP: Available
Cost per conversions: Check-ins	Field name: `conversion_cost_checkin` Type: metric MCP: Available
Cost per conversions: Post Comments	Field name: `conversion_cost_comment` Type: metric MCP: Available
Cost per conversions: Game Plays	Field name: `conversion_cost_games.plays` Type: metric MCP: Available
Cost per conversions: Landing Page Views	Field name: `conversion_cost_landing_page_view` Type: metric MCP: Available
Cost per conversions: Page Likes	Field name: `conversion_cost_like` Type: metric MCP: Available
Cost per conversions: Link Clicks	Field name: `conversion_cost_link_click` Type: metric MCP: Available
Cost per conversions: Mobile App Installs	Field name: `conversion_cost_mobile_app_install` Type: metric MCP: Available
Cost per conversions: Adds Payment Info	Field name: `conversion_cost_offsite_conversion.fb_pixel_add_payment_info` Type: metric MCP: Available
Cost per conversions: View Content	Field name: `conversion_cost_offsite_conversion.fb_pixel_view_content` Type: metric MCP: Available
Cost per conversions: Adds To Wishlist	Field name: `conversion_cost_omni_add_to_wishlist` Type: metric MCP: Available
Cost per conversions: Leads	Field name: `conversion_cost_offsite_conversion.fb_pixel_lead` Type: metric MCP: Available
Cost per conversions: Searches	Field name: `conversion_cost_offsite_conversion.fb_pixel_search` Type: metric MCP: Available
Cost per conversions: Custom pixel events defined by the advertiser	Field name: `conversion_cost_offsite_conversion.fb_pixel_custom` Type: metric MCP: Available
Cost per conversions: On-Facebook Workflow Completions	Field name: `conversion_cost_onsite_conversion.flow_complete` Type: metric MCP: Available
Cost per conversions: Blocked Messaging Conversations	Field name: `conversion_cost_onsite_conversion.messaging_block` Type: metric MCP: Available
Cost per conversions: Messaging conversations started	Field name: `conversion_cost_onsite_conversion.messaging_conversation_started_7d` Type: metric MCP: Available
Cost per conversions: New Messaging Conversations	Field name: `conversion_cost_onsite_conversion.messaging_first_reply` Type: metric MCP: Available
Cost per conversions: Post Saves	Field name: `conversion_cost_onsite_conversion.post_save` Type: metric MCP: Available
Cost per conversions: On-Facebook Purchases	Field name: `conversion_cost_onsite_conversion.purchase` Type: metric MCP: Available
Cost per conversions: Outbound Clicks	Field name: `conversion_cost_outbound_click` Type: metric MCP: Available
Cost per conversions: Page Photo Views	Field name: `conversion_cost_photo_view` Type: metric MCP: Available
Cost per conversions: Post Shares	Field name: `conversion_cost_post` Type: metric MCP: Available
Cost per conversions: Post Reactions	Field name: `conversion_cost_post_reaction` Type: metric MCP: Available
Cost per conversions: Event Responses	Field name: `conversion_cost_rsvp` Type: metric MCP: Available
Cost per conversions: Contacts	Field name: `conversion_cost_contact_total` Type: metric MCP: Available
Cost per conversions: Website Contacts	Field name: `conversion_cost_contact_website` Type: metric MCP: Available
Cost per conversions: Mobile App Contacts	Field name: `conversion_cost_contact_mobile_app` Type: metric MCP: Available
Cost per conversions: Offline Contacts	Field name: `conversion_cost_contact_offline` Type: metric MCP: Available
Cost per conversions: Products Customized	Field name: `conversion_cost_customize_product_total` Type: metric MCP: Available
Cost per conversions: Website Products Customized	Field name: `conversion_cost_customize_product_website` Type: metric MCP: Available
Cost per conversions: Mobile App Products Customized	Field name: `conversion_cost_customize_product_mobile_app` Type: metric MCP: Available
Cost per conversions: Offline Products Customized	Field name: `conversion_cost_customize_product_offline` Type: metric MCP: Available
Cost per conversions: Donations	Field name: `conversion_cost_donate_total` Type: metric MCP: Available
Cost per conversions: Website Donations	Field name: `conversion_cost_donate_website` Type: metric MCP: Available
Cost per conversions: On Facebook Donations	Field name: `conversion_cost_donate_on_facebook` Type: metric MCP: Available
Cost per conversions: Mobile App Donations	Field name: `conversion_cost_donate_mobile_app` Type: metric MCP: Available
Cost per conversions: Offline Donations	Field name: `conversion_cost_donate_offline` Type: metric MCP: Available
Cost per conversions: Location Searches	Field name: `conversion_cost_find_location_total` Type: metric MCP: Available
Cost per conversions: Website Location Searches	Field name: `conversion_cost_find_location_website` Type: metric MCP: Available
Cost per conversions: Mobile App Location Searches	Field name: `conversion_cost_find_location_mobile_app` Type: metric MCP: Available
Cost per conversions: Offline App Location Searches	Field name: `conversion_cost_find_location_offline` Type: metric MCP: Available
Cost per conversions: Appointments Scheduled	Field name: `conversion_cost_schedule_total` Type: metric MCP: Available
Cost per conversions: Website Appointments Scheduled	Field name: `conversion_cost_schedule_website` Type: metric MCP: Available
Cost per conversions: Mobile App Appointments Scheduled	Field name: `conversion_cost_schedule_mobile_app` Type: metric MCP: Available
Cost per conversions: Offline App Appointments Scheduled	Field name: `conversion_cost_schedule_offline` Type: metric MCP: Available
Cost per conversions: Trials Started	Field name: `conversion_cost_start_trial_total` Type: metric MCP: Available
Cost per conversions: Website Trials Started	Field name: `conversion_cost_start_trial_website` Type: metric MCP: Available
Cost per conversions: Mobile App Trials Started	Field name: `conversion_cost_start_trial_mobile_app` Type: metric MCP: Available
Cost per conversions: Offline Trials Started	Field name: `conversion_cost_start_trial_offline` Type: metric MCP: Available
Cost per conversions: Applications Submitted	Field name: `conversion_cost_submit_application_total` Type: metric MCP: Available
Cost per conversions: Website Applications Submitted	Field name: `conversion_cost_submit_application_website` Type: metric MCP: Available
Cost per conversions: Mobile App Applications Submitted	Field name: `conversion_cost_submit_application_mobile_app` Type: metric MCP: Available
Cost per conversions: Offline Applications Submitted	Field name: `conversion_cost_submit_application_offline` Type: metric MCP: Available
Cost per conversions: On Facebook Applications Submitted	Field name: `conversion_cost_submit_application_on_facebook` Type: metric MCP: Available
Cost per conversions: Subscriptions	Field name: `conversion_cost_subscribe_total` Type: metric MCP: Available
Cost per conversions: Website Subscriptions	Field name: `conversion_cost_subscribe_website` Type: metric MCP: Available
Cost per conversions: Mobile App Subscriptions	Field name: `conversion_cost_subscribe_mobile_app` Type: metric MCP: Available
Cost per conversions: Offline Subscriptions	Field name: `conversion_cost_subscribe_offline` Type: metric MCP: Available
Cost per conversions: Recurring Subscription Payments	Field name: `conversion_cost_recurring_subscription_payment_total` Type: metric MCP: Available
Cost per conversions: Website Recurring Subscription Payments	Field name: `conversion_cost_recurring_subscription_payment_website` Type: metric MCP: Available
Cost per conversions: Mobile App Recurring Subscription Payments	Field name: `conversion_cost_recurring_subscription_payment_mobile_app` Type: metric MCP: Available
Cost per conversions: Offline Recurring Subscription Payments	Field name: `conversion_cost_recurring_subscription_payment_offline` Type: metric MCP: Available
Cost per conversions: Canceled Subscriptions	Field name: `conversion_cost_cancel_subscription_total` Type: metric MCP: Available
Cost per conversions: Website Canceled Subscriptions	Field name: `conversion_cost_cancel_subscription_website` Type: metric MCP: Available
Cost per conversions: Mobile App Canceled Subscriptions	Field name: `conversion_cost_cancel_subscription_mobile_app` Type: metric MCP: Available
Cost per conversions: Offline Canceled Subscriptions	Field name: `conversion_cost_cancel_subscription_offline` Type: metric MCP: Available
Cost per conversions: In-App Ad Clicks	Field name: `conversion_cost_ad_click_mobile_app` Type: metric MCP: Available
Cost per conversions: In-App Ad Impressions	Field name: `conversion_cost_ad_impression_mobile_app` Type: metric MCP: Available
Cost per conversions: Call Confirmation Clicks	Field name: `conversion_cost_click_to_call_call_confirm` Type: metric MCP: Available
Cost per conversions: Page Engagement	Field name: `conversion_cost_page_engagement` Type: metric MCP: Available
Cost per conversions: Post Engagement	Field name: `conversion_cost_post_engagement` Type: metric MCP: Available
Cost per conversions: All On-Facebook Leads	Field name: `conversion_cost_onsite_conversion.lead_grouped` Type: metric MCP: Available
Cost per conversions: All offsite leads plus all On-Facebook leads	Field name: `conversion_cost_lead` Type: metric MCP: Available
Cost per conversions: On-Facebook leads coming from Messenger and Instant Forms	Field name: `conversion_cost_leadgen_grouped` Type: metric MCP: Available
Cost per conversions: App Installs	Field name: `conversion_cost_omni_app_install` Type: metric MCP: Available
Conversions: Omni Purchases	Field name: `conversion_omni_purchase` Type: metric MCP: Available
Conversions: Offline Purchases	Field name: `conversion_offline_purchase` Type: metric MCP: Available
Conversions: Omni Purchases (Value)	Field name: `conversion_omni_purchase_value` Type: metric MCP: Available
Cost per conversions: Omni Purchases	Field name: `conversion_cost_omni_purchase` Type: metric MCP: Available
Conversions: Omni - Adds to Cart	Field name: `conversion_omni_add_to_cart` Type: metric MCP: Available
Cost per conversions: Omni - Adds to Cart	Field name: `conversion_cost_omni_add_to_cart` Type: metric MCP: Available
Cost per conversions: Registrations Completed	Field name: `conversion_cost_omni_complete_registration` Type: metric MCP: Available
Cost per conversions: Omni - Content Views	Field name: `conversion_cost_omni_view_content` Type: metric MCP: Available
Cost per conversions: Searches	Field name: `conversion_cost_omni_search` Type: metric MCP: Available
Cost per conversions: Omni - Checkouts Initiated	Field name: `conversion_cost_omni_initiated_checkout` Type: metric MCP: Available
Cost per conversions: Achievements Unlocked	Field name: `conversion_cost_omni_achievement_unlocked` Type: metric MCP: Available
Cost per conversions: App Activations	Field name: `conversion_cost_omni_activate_app` Type: metric MCP: Available
Cost per conversions: Levels Achieved	Field name: `conversion_cost_omni_level_achieved` Type: metric MCP: Available
Cost per conversions: Ratings Submitted	Field name: `conversion_cost_omni_rate` Type: metric MCP: Available
Cost per conversions: Credit Spends	Field name: `conversion_cost_omni_spend_credits` Type: metric MCP: Available
Cost per conversions: Tutorials Completed	Field name: `conversion_cost_omni_tutorial_completion` Type: metric MCP: Available
Cost per conversions: Custom Events	Field name: `conversion_cost_omni_custom` Type: metric MCP: Available
Purchase ROAS	Field name: `purchase_roas` Type: metric MCP: Available
Omni Purchase ROAS	Field name: `omni_purchase_roas` Type: metric MCP: Available
ThruPlays	Field name: `thruplays` Type: metric MCP: Available
Cost per ThruPlay	Field name: `cost_per_thruplay` Type: metric MCP: Available
Instagram Profile Visits	Field name: `profile_visit_view` Type: metric MCP: Available
Results	Field name: `objective_results` Type: metric MCP: Available
Cost per Result	Field name: `cost_per_objective_result` Type: metric MCP: Available
Cost per Instagram Profile Visit	Field name: `cost_per_profile_visit_view` Type: metric MCP: Available
Thumbstop Ratio	Field name: `thumbstop_ratio` Type: metric MCP: Available
Estimated Ad Recall Lift (people)	Field name: `estimated_ad_recallers` Type: metric MCP: Available
Estimated Ad Recall Lift Rate	Field name: `estimated_ad_recall_rate` Type: metric MCP: Available
Cost per Estimated Ad Recall Lift	Field name: `cost_per_estimated_ad_recallers` Type: metric MCP: Available
Returning Messaging Contacts	Field name: `returning_messaging_contacts` Type: metric MCP: Available
Cost per Returning Messaging Contact	Field name: `cost_per_returning_messaging_contacts` Type: metric MCP: Available

Videos


Video Views	Field name: `video_views` Type: metric MCP: Available
Conversions: 3-Second Video Views	Field name: `conversion_video_view` Type: metric MCP: Available
Cost per conversions: 3-Second Video Views	Field name: `conversion_cost_video_view` Type: metric MCP: Available
Average Video Play Time	Field name: `video_avg_time_watched_actions` Type: metric MCP: Available
Conversions: Video watches 30 sec	Field name: `conversion_video_30_sec_watched_actions` Type: metric MCP: Available
Conversions: Video watches at 100%	Field name: `conversion_video_p100_watched_actions` Type: metric MCP: Available
Conversions: Video watches at 25%	Field name: `conversion_video_p25_watched_actions` Type: metric MCP: Available
Conversions: Video watches at 50%	Field name: `conversion_video_p50_watched_actions` Type: metric MCP: Available
Conversions: Video watches at 75%	Field name: `conversion_video_p75_watched_actions` Type: metric MCP: Available
Conversions: Video watches at 95%	Field name: `conversion_video_p95_watched_actions` Type: metric MCP: Available
100% Video Plays Rate	Field name: `100_video_plays_rate` Type: metric MCP: Available

Fields catalog

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Instagram

Metrics & Dimensions

Facebook Pages

Metrics & Dimensions

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Metrics & Dimensions

Overview

Advertising

Social

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E-commerce

CRM & email

Metrics

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Videos

Fields catalog

Instagram

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Metrics

Performance

Conversions

Videos

Related

Fields catalog

Instagram

Facebook Pages

Shopify