Google Ads: Dimensions

Last updated: 2026-11-13

This reference covers the 92 dimensions available for Google Ads in Master Metrics. Use it to understand how you can segment your data and how each field is named. Available in: Dashboards · Reports · AI assistant · MCP

Dimensions

Dimensions are the attributes you can use to segment and group your Google Ads data.

Time


Date	Field name: `segments.date` Type: dimension
Day of week	Field name: `segments.day_of_week` Type: dimension
Hour	Field name: `segments.hour` Type: dimension
Month	Field name: `segments.month` Type: dimension
Month of year	Field name: `segments.month_of_year` Type: dimension
Quarter	Field name: `segments.quarter` Type: dimension
Week	Field name: `segments.week` Type: dimension
Year	Field name: `segments.year` Type: dimension

Account


Account Currency Code	Field name: `customer.currency_code` Type: dimension
Account Name	Field name: `customer.descriptive_name` Type: dimension
Account ID	Field name: `customer.id` Type: dimension
Account Optimization Score	Field name: `customer.optimization_score` Type: dimension
Account Status	Field name: `customer.status` Type: dimension
Account Time Zone	Field name: `customer.time_zone` Type: dimension

Campaigns


Campaign Advertising Channel Type	Field name: `campaign.advertising_channel_type` Type: dimension
Campaign Bidding Strategy	Field name: `campaign.bidding_strategy` Type: dimension
Campaign Bidding Strategy Type	Field name: `campaign.bidding_strategy_type` Type: dimension
Campaign End Date	Field name: `campaign.end_date` Type: dimension
Campaign ID	Field name: `campaign.id` Type: dimension
Campaign Labels	Field name: `campaign.labels` Type: dimension
Campaign Name	Field name: `campaign.name` Type: dimension
Campaign Optimization Score	Field name: `campaign.optimization_score` Type: dimension
Campaign Primary Status	Field name: `campaign.primary_status` Type: dimension
Campaign Primary Status Reasons	Field name: `campaign.primary_status_reasons` Type: dimension
Campaign Serving Status	Field name: `campaign.serving_status` Type: dimension
Campaign Start Date	Field name: `campaign.start_date` Type: dimension
Campaign Status	Field name: `campaign.status` Type: dimension

Budget


Budget Amount	Field name: `campaign_budget.amount_micros` Type: dimension
Budget Delivery Method	Field name: `campaign_budget.delivery_method` Type: dimension
Is Shared Budget	Field name: `campaign_budget.explicitly_shared` Type: dimension
Budget ID	Field name: `campaign_budget.id` Type: dimension
Budget Name	Field name: `campaign_budget.name` Type: dimension
Budget Period	Field name: `campaign_budget.period` Type: dimension
Budget Status	Field name: `campaign_budget.status` Type: dimension
Budget Type	Field name: `campaign_budget.type` Type: dimension

Bidding strategy


Bidding Strategy Name	Field name: `bidding_strategy.name` Type: dimension
Bidding Strategy Status	Field name: `bidding_strategy.status` Type: dimension
Bidding Strategy Type	Field name: `bidding_strategy.type` Type: dimension

Ad groups


Ad Group ID	Field name: `ad_group.id` Type: dimension
Ad Group Labels	Field name: `ad_group.labels` Type: dimension
Ad Group Name	Field name: `ad_group.name` Type: dimension
Ad Group Status	Field name: `ad_group.status` Type: dimension
Ad Group Type	Field name: `ad_group.type` Type: dimension


Ad Group Ad Display Url	Field name: `ad_group_ad.ad.display_url` Type: dimension
Ad Group Ad Expanded Dynamic Search Description	Field name: `ad_group_ad.ad.expanded_dynamic_search_ad.description` Type: dimension
Ad Group Ad Expanded Dynamic Search Description 2	Field name: `ad_group_ad.ad.expanded_dynamic_search_ad.description2` Type: dimension
Ad Group Ad Expanded Text Description	Field name: `ad_group_ad.ad.expanded_text_ad.description` Type: dimension
Ad Group Ad Expanded Text Description 2	Field name: `ad_group_ad.ad.expanded_text_ad.description2` Type: dimension
Ad Group Ad Expanded Text Headline Part 1	Field name: `ad_group_ad.ad.expanded_text_ad.headline_part1` Type: dimension
Ad Group Ad Expanded Text Headline Part 2	Field name: `ad_group_ad.ad.expanded_text_ad.headline_part2` Type: dimension
Ad Group Ad Expanded Text Headline Part 3	Field name: `ad_group_ad.ad.expanded_text_ad.headline_part3` Type: dimension
Ad Group Ad Expanded Text Path 1	Field name: `ad_group_ad.ad.expanded_text_ad.path1` Type: dimension
Ad Group Ad Expanded Text Path 2	Field name: `ad_group_ad.ad.expanded_text_ad.path2` Type: dimension
Ad ID	Field name: `ad_group_ad.ad.id` Type: dimension
Ad Name	Field name: `ad_group_ad.ad.name` Type: dimension
Ad Group Ad Responsive Display Description	Field name: `ad_group_ad.ad.responsive_display_ad.descriptions` Type: dimension
Ad Group Ad Responsive Display Headlines	Field name: `ad_group_ad.ad.responsive_display_ad.headlines` Type: dimension
Ad Group Ad Responsive Display Logo Images	Field name: `ad_group_ad.ad.responsive_display_ad.logo_images` Type: dimension
Ad Group Ad Responsive Display Ad Long Headlines (Not Working)	Field name: `ad_group_ad.ad.responsive_display_ad.long_headline` Type: dimension
Ad Group Ad Responsive Search Descriptions	Field name: `ad_group_ad.ad.responsive_search_ad.descriptions` Type: dimension
Ad Group Ad Responsive Search Headlines	Field name: `ad_group_ad.ad.responsive_search_ad.headlines` Type: dimension
Ad Group Ad Responsive Search Path 1	Field name: `ad_group_ad.ad.responsive_search_ad.path1` Type: dimension
Ad Group Ad Responsive Search Path 2	Field name: `ad_group_ad.ad.responsive_search_ad.path2` Type: dimension
Ad Group Ad Strength	Field name: `ad_group_ad.ad_strength` Type: dimension
Ad Labels	Field name: `ad_group_ad.labels` Type: dimension
Ad Group Ad Status	Field name: `ad_group_ad.status` Type: dimension
Ad Group Ad Responsive Search Title and description	Field name: `ad_group_ad.ad-title-description` Type: dimension

Keywords and targeting


Is Negative	Field name: `ad_group_criterion.negative` Type: dimension

Asset groups


Asset Group Ad Strength	Field name: `asset_group.ad_strength` Type: dimension
Asset Group ID	Field name: `asset_group.id` Type: dimension
Asset Group Name	Field name: `asset_group.name` Type: dimension
Asset Group Status	Field name: `asset_group.status` Type: dimension
Asset Group Asset Field Type	Field name: `asset_group_asset.field_type` Type: dimension
Asset Group Asset Source	Field name: `asset_group_asset.source` Type: dimension
Asset Group Asset Status	Field name: `asset_group_asset.status` Type: dimension

Search terms


Search Term	Field name: `search_term_view.search_term` Type: dimension

Geography


Country	Field name: `user_location_view.country_criterion_id` Type: dimension

Segments


Ad Network Type	Field name: `segments.ad_network_type` Type: dimension
Click Type	Field name: `segments.click_type` Type: dimension
Conversion Action Category	Field name: `segments.conversion_action_category` Type: dimension
Conversion Action Name	Field name: `segments.conversion_action_name` Type: dimension
Conversions Lag Bucket	Field name: `segments.conversion_lag_bucket` Type: dimension
Device	Field name: `segments.device` Type: dimension
External Conversion Source	Field name: `segments.external_conversion_source` Type: dimension
Ad Slot	Field name: `segments.slot` Type: dimension
Keyword Match Type	Field name: `ad_group_criterion.keyword.match_type` Type: dimension
City	Field name: `segments.geo_target_city` Type: dimension
Metropolitan Area	Field name: `segments.geo_target_metro` Type: dimension
Postal Code	Field name: `segments.geo_target_postal_code` Type: dimension
Province	Field name: `segments.geo_target_province` Type: dimension
Region	Field name: `segments.geo_target_region` Type: dimension
State	Field name: `segments.geo_target_state` Type: dimension

Fields catalog

Browse all sources

Meta Ads

Metrics & Dimensions

TikTok Ads

Metrics & Dimensions

Microsoft Ads (Bing)

Metrics & Dimensions

Overview

Advertising

Social

Web analytics

E-commerce

CRM & email

Dimensions

Time

Account

Campaigns

Budget

Bidding strategy

Ad groups

Ads

Keywords and targeting

Asset groups

Search terms

Geography

Segments

Fields catalog

Meta Ads

TikTok Ads

Microsoft Ads (Bing)

Dimensions

Time

Account

Campaigns

Budget

Bidding strategy

Ad groups

Ads

Keywords and targeting

Asset groups

Search terms

Geography

Segments

Related

Fields catalog

Meta Ads

TikTok Ads

Microsoft Ads (Bing)