LinkedIn Ads: Metrics

Last updated: 2026-11-12

This reference covers the 111 metrics available for LinkedIn Ads in Master Metrics. Use it to understand which data you can pull and how each field is named. Available in: Dashboards · Reports · AI assistant · MCP

Metrics

Metrics are the numeric values you can measure and aggregate from your LinkedIn Ads data.

Performance


Cost Per Click (CPC)	Field name: `linkedin_cpc` Type: metric MCP: Available
Tax per clicks (CTR)	Field name: `linkedin_ctr` Type: metric MCP: Available
Outbound CTR (click-through rate)	Field name: `linkedin_ctr_outbound_click` Type: metric MCP: Available
Cost per outbound click	Field name: `linkedin_cpc_outbound_click` Type: metric MCP: Available
Cost Per Thousand Impressions (CPM)	Field name: `linkedin_average_cpm` Type: metric MCP: Available
Clicks (all)	Field name: `clicks` Type: metric MCP: Available
Impressions	Field name: `impressions` Type: metric MCP: Available
Reach	Field name: `approximateMemberReach` Type: metric MCP: Available
Cost in USD	Field name: `costInUsd` Type: metric MCP: Available
Cost Per Conversion	Field name: `linkedin_cost_per_conversion` Type: metric MCP: Available
Cost per One Click Leads	Field name: `linkedin_cost_per_conversion_one_click_leads` Type: metric MCP: Available
Cost per Sends	Field name: `linkedin_cost_per_conversion_sends` Type: metric MCP: Available
Cost per Opens	Field name: `linkedin_cost_per_conversion_opens` Type: metric MCP: Available
ROA (Return over Ad Spent)	Field name: `linkedin_return_over_ad_spent` Type: metric MCP: Available
Conversion Rate %	Field name: `linkedin_conversion_rate` Type: metric MCP: Available
Action Clicks	Field name: `actionClicks` Type: metric MCP: Available
Ad Unit Clicks	Field name: `adUnitClicks` Type: metric MCP: Available
Approximate Unique Impressions	Field name: `approximateUniqueImpressions` Type: metric MCP: Available
Card Clicks	Field name: `cardClicks` Type: metric MCP: Available
Card Impressions	Field name: `cardImpressions` Type: metric MCP: Available
Comment Likes	Field name: `commentLikes` Type: metric MCP: Available
Comments	Field name: `comments` Type: metric MCP: Available
Company Page Clicks	Field name: `companyPageClicks` Type: metric MCP: Available
Conversion Value In Local Currency	Field name: `conversionValueInLocalCurrency` Type: metric MCP: Available
Cost In Local Currency	Field name: `costInLocalCurrency` Type: metric MCP: Available
Date Range	Field name: `dateRange` Type: metric MCP: Available
Document Completions	Field name: `documentCompletions` Type: metric MCP: Available
Document First Quartile Completions	Field name: `documentFirstQuartileCompletions` Type: metric MCP: Available
Document Midpoint Completions	Field name: `documentMidpointCompletions` Type: metric MCP: Available
Document Third Quartile Completions	Field name: `documentThirdQuartileCompletions` Type: metric MCP: Available
Download Clicks	Field name: `downloadClicks` Type: metric MCP: Available
Conversions	Field name: `externalWebsiteConversions` Type: metric MCP: Available
Post Click Conversions	Field name: `externalWebsitePostClickConversions` Type: metric MCP: Available
Post View Conversions	Field name: `externalWebsitePostViewConversions` Type: metric MCP: Available
Follows	Field name: `follows` Type: metric MCP: Available
Full Screen Plays	Field name: `fullScreenPlays` Type: metric MCP: Available
Job Applications	Field name: `jobApplications` Type: metric MCP: Available
Job Apply Clicks	Field name: `jobApplyClicks` Type: metric MCP: Available
Landing Page Clicks	Field name: `landingPageClicks` Type: metric MCP: Available
Lead Generation Mail Contact Info Shares	Field name: `leadGenerationMailContactInfoShares` Type: metric MCP: Available
Lead Generation Mail Interested Clicks	Field name: `leadGenerationMailInterestedClicks` Type: metric MCP: Available
Likes	Field name: `likes` Type: metric MCP: Available
One Click Lead Form Opens	Field name: `oneClickLeadFormOpens` Type: metric MCP: Available
One Click Leads	Field name: `oneClickLeads` Type: metric MCP: Available
Opens	Field name: `opens` Type: metric MCP: Available
Other Engagements	Field name: `otherEngagements` Type: metric MCP: Available
Pivot Values	Field name: `pivotValues` Type: metric MCP: Available
Post Click Job Applications	Field name: `postClickJobApplications` Type: metric MCP: Available
Post Click Job Apply Clicks	Field name: `postClickJobApplyClicks` Type: metric MCP: Available
Post Click Registrations	Field name: `postClickRegistrations` Type: metric MCP: Available
Post View Job Applications	Field name: `postViewJobApplications` Type: metric MCP: Available
Post View Job Apply Clicks	Field name: `postViewJobApplyClicks` Type: metric MCP: Available
Post View Registrations	Field name: `postViewRegistrations` Type: metric MCP: Available
Reactions	Field name: `reactions` Type: metric MCP: Available
Registrations	Field name: `registrations` Type: metric MCP: Available
Sends	Field name: `sends` Type: metric MCP: Available
Shares	Field name: `shares` Type: metric MCP: Available
Talent Leads	Field name: `talentLeads` Type: metric MCP: Available
Cost Per Qualified Lead	Field name: `costPerQualifiedLead` Type: metric MCP: Available
Qualified Leads	Field name: `qualifiedLeads` Type: metric MCP: Available
Valid Work Email Leads	Field name: `validWorkEmailLeads` Type: metric MCP: Available
TextUrlClicks	Field name: `textUrlClicks` Type: metric MCP: Available
Total Engagements	Field name: `totalEngagements` Type: metric MCP: Available
Conversions from interactions rate	Field name: `linkedin_conversions_from_interactions_rate` Type: metric MCP: Available
Video Completions	Field name: `videoCompletions` Type: metric MCP: Available
Video First Quartile Completions	Field name: `videoFirstQuartileCompletions` Type: metric MCP: Available
Video Midpoint Completions	Field name: `videoMidpointCompletions` Type: metric MCP: Available
Video Starts	Field name: `videoStarts` Type: metric MCP: Available
Video Third Quartile Completions	Field name: `videoThirdQuartileCompletions` Type: metric MCP: Available
Video Views	Field name: `videoViews` Type: metric MCP: Available
Viral Card Clicks	Field name: `viralCardClicks` Type: metric MCP: Available
Viral Card Impressions	Field name: `viralCardImpressions` Type: metric MCP: Available
Viral Clicks	Field name: `viralClicks` Type: metric MCP: Available
Viral Comment Likes	Field name: `viralCommentLikes` Type: metric MCP: Available
Viral Comments	Field name: `viralComments` Type: metric MCP: Available
Viral Company Page Clicks	Field name: `viralCompanyPageClicks` Type: metric MCP: Available
Viral Document Completions	Field name: `viralDocumentCompletions` Type: metric MCP: Available
Viral Document First Quartile Completions	Field name: `viralDocumentFirstQuartileCompletions` Type: metric MCP: Available
Viral Document Midpoint Completions	Field name: `viralDocumentMidpointCompletions` Type: metric MCP: Available
Viral Document Third Quartile Completions	Field name: `viralDocumentThirdQuartileCompletions` Type: metric MCP: Available
Viral Download Clicks	Field name: `viralDownloadClicks` Type: metric MCP: Available
Viral External Website Conversions	Field name: `viralExternalWebsiteConversions` Type: metric MCP: Available
Viral External Website Post Click Conversions	Field name: `viralExternalWebsitePostClickConversions` Type: metric MCP: Available
Viral External Website Post View Conversions	Field name: `viralExternalWebsitePostViewConversions` Type: metric MCP: Available
Viral Follows	Field name: `viralFollows` Type: metric MCP: Available
Viral Full Screen Plays	Field name: `viralFullScreenPlays` Type: metric MCP: Available
Viral Impressions	Field name: `viralImpressions` Type: metric MCP: Available
Viral Job Applications	Field name: `viralJobApplications` Type: metric MCP: Available
Viral Job Apply Clicks	Field name: `viralJobApplyClicks` Type: metric MCP: Available
Viral Landing Page Clicks	Field name: `viralLandingPageClicks` Type: metric MCP: Available
Viral Likes	Field name: `viralLikes` Type: metric MCP: Available
Viral One Click Lead Form Opens	Field name: `viralOneClickLeadFormOpens` Type: metric MCP: Available
Viral One Click Leads	Field name: `viralOneClickLeads` Type: metric MCP: Available
Viral Other Engagements	Field name: `viralOtherEngagements` Type: metric MCP: Available
Viral Post Click Job Applications	Field name: `viralPostClickJobApplications` Type: metric MCP: Available
Viral Post Click Job Apply Clicks	Field name: `viralPostClickJobApplyClicks` Type: metric MCP: Available
Viral Post Click Registrations	Field name: `viralPostClickRegistrations` Type: metric MCP: Available
Viral Post View Job Applications	Field name: `viralPostViewJobApplications` Type: metric MCP: Available
Viral Post View Job Apply Clicks	Field name: `viralPostViewJobApplyClicks` Type: metric MCP: Available
Viral Post View Registrations	Field name: `viralPostViewRegistrations` Type: metric MCP: Available
Viral Reactions	Field name: `viralReactions` Type: metric MCP: Available
Viral Registrations	Field name: `viralRegistrations` Type: metric MCP: Available
Viral Shares	Field name: `viralShares` Type: metric MCP: Available
Viral Total Engagements	Field name: `viralTotalEngagements` Type: metric MCP: Available
Viral Video Completions	Field name: `viralVideoCompletions` Type: metric MCP: Available
Viral Video First Quartile Completions	Field name: `viralVideoFirstQuartileCompletions` Type: metric MCP: Available
Viral Video Midpoint Completions	Field name: `viralVideoMidpointCompletions` Type: metric MCP: Available
Viral Video Starts	Field name: `viralVideoStarts` Type: metric MCP: Available
Viral Video Third Quartile Completions	Field name: `viralVideoThirdQuartileCompletions` Type: metric MCP: Available
Viral Video Views	Field name: `viralVideoViews` Type: metric MCP: Available
Frequency	Field name: `frequency` Type: metric MCP: Available

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