Google Business Profile: Metrics

Last updated: 2026-11-12

This reference covers the 20 metrics available for Google Business Profile in Master Metrics. Use it to understand which data you can pull and how each field is named. Available in: Dashboards · Reports · AI assistant · MCP

Metrics

Metrics are the numeric values you can measure and aggregate from your Google Business Profile data.

Performance


Website Clicks	Field name: `gmb_website_clicks` Type: metric MCP: Available
Views Maps Desktop	Field name: `gmb_views_maps_desktop` Type: metric MCP: Available
Views Maps Mobile	Field name: `gmb_views_maps_mobile` Type: metric MCP: Available
Call Clicks	Field name: `gmb_call_clicks` Type: metric MCP: Available
Actions Driving Directions	Field name: `gmb_actions_driving_directions` Type: metric MCP: Available
Actions Messages	Field name: `gmb_actions_messages` Type: metric MCP: Available
Actions Bookings	Field name: `gmb_actions_bookings` Type: metric MCP: Available
Views Search Mobile	Field name: `gmb_views_search_mobile` Type: metric MCP: Available
Views Search Desktop	Field name: `gmb_views_search_desktop` Type: metric MCP: Available
Views Total	Field name: `gmb_views_totals` Type: metric MCP: Available
Views Maps	Field name: `gmb_views_maps` Type: metric MCP: Available
Views Search	Field name: `gmb_views_search` Type: metric MCP: Available
Actions Total	Field name: `gmb_actions_total` Type: metric MCP: Available

Posts


Post Count	Field name: `gmb_post_count` Type: metric MCP: Available

Reviews


Review Total Count (Timeframe)	Field name: `gmb_review_total_count` Type: metric MCP: Available
Total Review Count (Lifetime)	Field name: `gmb_total_review_count` Type: metric MCP: Available
Review Average Star Rating (Timeframe)	Field name: `gmb_review_avg_star_rating` Type: metric MCP: Available
Total Review Star Rating (Lifetime)	Field name: `gmb_total_review_star_rating` Type: metric MCP: Available
Review Reply Response Time (Timeframe)	Field name: `gmb_review_reply_response_time` Type: metric MCP: Available

Keywords


Search Impressions By Keyword (Monthly)	Field name: `gmb_impressions_by_keyword` Type: metric MCP: Available

Fields catalog

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Instagram

Metrics & Dimensions

Facebook Pages

Metrics & Dimensions

Shopify

Metrics & Dimensions

Overview

Advertising

Social

Web analytics

E-commerce

CRM & email

Metrics

Performance

Posts

Reviews

Keywords

Fields catalog

Instagram

Facebook Pages

Shopify

Metrics

Performance

Posts

Reviews

Keywords

Related

Fields catalog

Instagram

Facebook Pages

Shopify