Google Business Profile: Dimensions

Last updated: 2026-11-12

This reference covers the 35 dimensions available for Google Business Profile in Master Metrics. Use it to understand how you can segment your data and how each field is named. Available in: Dashboards · Reports · AI assistant · MCP

Dimensions

Dimensions are the attributes you can use to segment and group your Google Business Profile data.

Time


Day	Field name: `day` Type: dimension
Week	Field name: `week` Type: dimension
Month	Field name: `month` Type: dimension
Year	Field name: `year` Type: dimension
Quarter	Field name: `quarter` Type: dimension

Account


Account ID	Field name: `gmb_account_id` Type: dimension
Account Name	Field name: `gmb_account_name` Type: dimension

Locations


Location Title	Field name: `gmb_location_title` Type: dimension
Location ID	Field name: `gmb_location_id` Type: dimension
Location Description	Field name: `gmb_location_description` Type: dimension
Location Name	Field name: `gmb_location_name` Type: dimension
Location Website URL	Field name: `gmb_location_website_url` Type: dimension
Location Primary Phone	Field name: `gmb_location_primary_phone` Type: dimension
Location Address Lines	Field name: `gmb_location_address_lines` Type: dimension
Location Category Name	Field name: `gmb_location_category_name` Type: dimension
Location Maps URL	Field name: `gmb_location_maps_url` Type: dimension

Posts


Post ID	Field name: `gmb_post_id` Type: dimension
Post Create Time	Field name: `gmb_post_create_time` Type: dimension
Post Name	Field name: `gmb_post_name` Type: dimension
Post Summary	Field name: `gmb_post_summary` Type: dimension
Post Call to Action Type	Field name: `gmb_post_call_to_action_type` Type: dimension
Post Call to Action URL	Field name: `gmb_post_call_to_action_url` Type: dimension
Post Media Image	Field name: `gmb_post_media_image` Type: dimension
Post Status	Field name: `gmb_post_status` Type: dimension
Post Topic Type	Field name: `gmb_post_topic_type` Type: dimension
Alert Type	Field name: `gmb_alert_type` Type: dimension
Post Media Format	Field name: `gmb_post_media_format` Type: dimension
Post Search URL	Field name: `gmb_post_search_url` Type: dimension

Reviews


Review Star Rating	Field name: `gmb_review_star_rating_label` Type: dimension
Review Star Rating Number	Field name: `gmb_review_star_rating_number` Type: dimension
Review ID	Field name: `gmb_review_name` Type: dimension
Review Comment	Field name: `gmb_review_comment` Type: dimension
Reviewer Name	Field name: `gmb_reviewer_name` Type: dimension
Reviewer Name and Photo	Field name: `gmb_reviewer_photo` Type: dimension

Keywords


Search Keywords	Field name: `gmb_search_keywords` Type: dimension

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Google Business Profile: Dimensions

Dimensions

Time

Account

Locations

Posts

Reviews

Keywords

Fields catalog

Instagram

Facebook Pages

Shopify

Dimensions

Time

Account

Locations

Posts

Reviews

Keywords

Related

Fields catalog

Instagram

Facebook Pages

Shopify