TikTok Organic: Metrics

Last updated: 2026-11-12

This reference covers the 27 metrics available for TikTok Organic in Master Metrics. Use it to understand which data you can pull and how each field is named. Available in: Dashboards · Reports · AI assistant · MCP

Metrics

Metrics are the numeric values you can measure and aggregate from your TikTok Organic data.

Profile


Total Followers	Field name: `tiktok_organic_followers` Type: metric MCP: Available
Followers Gained	Field name: `tiktok_organic_followers_gained` Type: metric MCP: Available
Followers Lost	Field name: `tiktok_organic_followers_lost` Type: metric MCP: Available
Net Follower Growth	Field name: `tiktok_organic_net_followers` Type: metric MCP: Available
Profile Views	Field name: `tiktok_organic_profile_views` Type: metric MCP: Available
Profile Video Views	Field name: `tiktok_organic_video_views` Type: metric MCP: Available
Profile Likes	Field name: `tiktok_organic_likes` Type: metric MCP: Available
Profile Comments	Field name: `tiktok_organic_comments` Type: metric MCP: Available
Profile Shares	Field name: `tiktok_organic_shares` Type: metric MCP: Available
Total Videos (Current)	Field name: `tiktok_organic_videos_count` Type: metric MCP: Available
Total Likes (Current)	Field name: `tiktok_organic_total_likes` Type: metric MCP: Available
Following	Field name: `tiktok_organic_following` Type: metric MCP: Available

Videos


Videos Published in Period	Field name: `tiktok_organic_video_count` Type: metric MCP: Available
Video Views	Field name: `tiktok_organic_video_total_views` Type: metric MCP: Available
Video Likes	Field name: `tiktok_organic_video_likes` Type: metric MCP: Available
Video Comments	Field name: `tiktok_organic_video_comments` Type: metric MCP: Available
Video Shares	Field name: `tiktok_organic_video_shares` Type: metric MCP: Available
Video Reach	Field name: `tiktok_organic_video_reach` Type: metric MCP: Available
Avg. Video Duration	Field name: `tiktok_organic_video_duration` Type: metric MCP: Available
Total Time Watched	Field name: `tiktok_organic_video_total_time_watched` Type: metric MCP: Available
Avg. Time Watched	Field name: `tiktok_organic_video_avg_time_watched` Type: metric MCP: Available
Full Watch Rate	Field name: `tiktok_organic_video_full_watch_rate` Type: metric MCP: Available
Completed Views	Field name: `tiktok_organic_video_completed_views` Type: metric MCP: Available

Audience


Audience Followers (Current)	Field name: `tiktok_organic_audience_followers` Type: metric MCP: Available
Audience Share (Current)	Field name: `tiktok_organic_audience_share` Type: metric MCP: Available

Video audience


Video Views by Audience (Est.)	Field name: `tiktok_organic_video_audience_views` Type: metric MCP: Available
Video Views Share	Field name: `tiktok_organic_video_audience_share` Type: metric MCP: Available

Fields catalog

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Overview

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Instagram

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Fields catalog

Instagram

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