Pipedrive: Metrics

Last updated: 2026-11-12

This reference covers the 13 metrics available for Pipedrive in Master Metrics. Use it to understand which data you can pull and how each field is named. Available in: Dashboards · Reports · AI assistant · MCP

Metrics

Metrics are the numeric values you can measure and aggregate from your Pipedrive data.

Leads


Lead Count	Field name: `lead_count` Type: metric MCP: Available
Sum Lead Value	Field name: `sum_lead_value` Type: metric MCP: Available
Avg Lead Value	Field name: `avg_lead_value` Type: metric MCP: Available

Deals


Deal Count	Field name: `deal_count` Type: metric MCP: Available
Sum Deal Value	Field name: `sum_deal_value` Type: metric MCP: Available
Avg Deal Value	Field name: `avg_deal_value` Type: metric MCP: Available
Deal MRR	Field name: `deal_mrr` Type: metric MCP: Available
Deal ARR	Field name: `deal_arr` Type: metric MCP: Available
Deal ACR	Field name: `deal_acr` Type: metric MCP: Available

Contacts


Contact Count	Field name: `contact_count` Type: metric MCP: Available

Organizations


Organization Count	Field name: `org_count` Type: metric MCP: Available

Activities


Activity Count	Field name: `activity_count` Type: metric MCP: Available

Notes


Note Count	Field name: `note_count` Type: metric MCP: Available

Fields catalog

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Instagram

Metrics & Dimensions

Facebook Pages

Metrics & Dimensions

Shopify

Metrics & Dimensions

Overview

Advertising

Social

Web analytics

E-commerce

CRM & email

Metrics

Leads

Deals

Contacts

Organizations

Activities

Notes

Fields catalog

Instagram

Facebook Pages

Shopify

Metrics

Leads

Deals

Contacts

Organizations

Activities

Notes

Related

Fields catalog

Instagram

Facebook Pages

Shopify