Instagram: Dimensions

Last updated: 2026-11-12

This reference covers the 25 dimensions available for Instagram in Master Metrics. Use it to understand how you can segment your data and how each field is named. Available in: Dashboards · Reports · AI assistant · MCP

Dimensions

Dimensions are the attributes you can use to segment and group your Instagram data.

Account


Account ID	Unique identifier of the Facebook Page linked to the Instagram account. Field name: `ACCOUND_ID` Type: dimension
Profile name	Display name of the Instagram profile. Field name: `PROFILE_NAME` Type: dimension
Profile ID	Unique identifier of the Instagram business or creator account. Field name: `PROFILE_ID` Type: dimension
Username	Instagram handle of the account, without the @. Field name: `USERNAME` Type: dimension
Contact button type	Profile contact button that was tapped: call, email, text, directions or book now. Field name: `CONTACT_BUTTON_TYPE` Type: dimension
Hour	Hour of the day, used with hourly metrics such as online followers. Field name: `HOUR` Type: dimension

Media


Media ID	Unique identifier of the post, reel or story. Field name: `MEDIA_ID` Type: dimension
Media caption	Caption text published with the post, reel or story. Field name: `MEDIA_CAPTION` Type: dimension
Media image	Thumbnail image of the post, reel or story. Field name: `MEDIA_IMAGE` Type: dimension
Media image and Caption	Thumbnail image shown together with the caption of the post, reel or story. Field name: `MEDIA_IMAGE_CAPTION` Type: dimension
Media type	Format of the content: image, video or carousel album. Field name: `MEDIA_TYPE` Type: dimension
Media product type	Instagram surface where the content was published: feed, reels, story or ad. Field name: `MEDIA_PRODUCT_TYPE` Type: dimension
Follow Type	Splits the metric between accounts that follow the profile and accounts that do not. Field name: `FOLLOW_TYPE` Type: dimension
Media permalink	Public URL of the post, reel or story on Instagram. Field name: `PERMALINK` Type: dimension
Media Creation Date	Date on which the post, reel or story was published. Field name: `creation_date` Type: dimension
Media Creation Time	Date and time at which the post, reel or story was published. Field name: `creation_time` Type: dimension

Audience


Age	Age range of the audience (13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+). Available for demographic metrics. Field name: `AGE` Type: dimension
Gender	Gender of the audience: female, male or undefined. Available for demographic metrics. Field name: `GENDER` Type: dimension
Country	Country of the audience. Available for demographic metrics. Field name: `COUNTRY` Type: dimension
City	City of the audience. Available for demographic metrics. Field name: `CITY` Type: dimension

Time


Year	Groups the data by calendar year. Field name: `year` Type: dimension
Quarter	Groups the data by calendar quarter. Field name: `quarter` Type: dimension
Month	Groups the data by calendar month. Field name: `month` Type: dimension
Week	Groups the data by week. Field name: `week` Type: dimension
Day	Groups the data by day. Field name: `day` Type: dimension

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