Facebook Pages: Metrics

Last updated: 2026-11-12

This reference covers the 111 metrics available for Facebook Pages in Master Metrics. Use it to understand which data you can pull and how each field is named. Available in: Dashboards · Reports · AI assistant · MCP

Metrics

Metrics are the numeric values you can measure and aggregate from your Facebook Pages data.

Page


Posts Interactions	Field name: `posts_interactions` Type: metric MCP: Available
Posts Engagement	Field name: `posts_engagement` Type: metric MCP: Available
Reels Interactions	Field name: `reels_interactions` Type: metric MCP: Available
Reels Engagement	Field name: `reels_engagement` Type: metric MCP: Available
Page Net Likes	Field name: `page_net_likes` Type: metric MCP: Available
Net likes growth rate	Field name: `net_likes_growth_rate` Type: metric MCP: Available
% of reach from organic	Field name: `percentage_organic_reach` Type: metric MCP: Available
% of reach from paid	Field name: `percentage_paid_reach` Type: metric MCP: Available
Page total views	Field name: `page_views_total` Type: metric MCP: Available
Page total clicks	Field name: `page_total_actions` Type: metric MCP: Available
Page followers	Field name: `page_follows` Type: metric MCP: Available
Page Daily Unfollows	Field name: `page_daily_unfollows` Type: metric MCP: Available
Page Daily Follows	Field name: `page_daily_follows` Type: metric MCP: Available
Page Total media views	Field name: `page_impressions` Type: metric MCP: Available
Page Paid media views	Field name: `page_impressions_paid` Type: metric MCP: Available
Page unique media views	Field name: `page_impressions_unique` Type: metric MCP: Available
Post video complete view organic	Field name: `post_video_complete_views_organic` Type: metric MCP: Available
Post video complete view organic unique	Field name: `post_video_complete_views_organic_unique` Type: metric MCP: Available
Post video complete view paid	Field name: `post_video_complete_views_paid` Type: metric MCP: Available
Post video complete view paid unique	Field name: `post_video_complete_views_paid_unique` Type: metric MCP: Available
Messaging connection count	Field name: `page_messages_total_messaging_connections` Type: metric MCP: Available
New conversations count (unique)	Field name: `page_messages_new_conversations_unique` Type: metric MCP: Available
Blocked conversations count (unique)	Field name: `page_messages_blocked_conversations_unique` Type: metric MCP: Available
Reported conversations count (unique)	Field name: `page_messages_reported_conversations_unique` Type: metric MCP: Available
Page message feature status	Field name: `page_messaging_feature_status` Type: metric MCP: Available
Total video views	Field name: `page_video_views` Type: metric MCP: Available
Page paid video views	Field name: `page_video_views_paid` Type: metric MCP: Available
Page organic video views	Field name: `page_video_views_organic` Type: metric MCP: Available
Page unique video views	Field name: `page_video_views_unique` Type: metric MCP: Available
Page autoplayed video views	Field name: `page_video_views_autoplayed` Type: metric MCP: Available
Page video complete views 30s	Field name: `page_video_complete_views_30s` Type: metric MCP: Available
Page video organic views 30s	Field name: `page_video_complete_views_30s_organic` Type: metric MCP: Available
Page video unique views 30s	Field name: `page_video_complete_views_30s_unique` Type: metric MCP: Available
Page video paid views 30s	Field name: `page_video_complete_views_30s_paid` Type: metric MCP: Available

Posts


Posts Counts	Field name: `meta_posts_counts` Type: metric MCP: Available
Likes on posts	Field name: `page_post_likes` Type: metric MCP: Available
Comments on posts	Field name: `page_post_comments` Type: metric MCP: Available
Posts media views	Field name: `post_impressions` Type: metric MCP: Available
Posts unique media views	Field name: `post_impressions_unique` Type: metric MCP: Available
Posts Clicks	Field name: `post_clicks` Type: metric MCP: Available
Posts paid media views	Field name: `post_impressions_paid` Type: metric MCP: Available
Posts followers media views	Field name: `post_impressions_fan` Type: metric MCP: Available
Posts organic media views	Field name: `post_impressions_organic` Type: metric MCP: Available
Total posts reactions	Field name: `post_reactions_by_type_total` Type: metric MCP: Available
Post reactions: like	Field name: `post_reactions_like_total` Type: metric MCP: Available
Post reactions: love	Field name: `post_reactions_love_total` Type: metric MCP: Available
Post reactions: wow	Field name: `post_reactions_wow_total` Type: metric MCP: Available
Post reactions: haha	Field name: `post_reactions_haha_total` Type: metric MCP: Available
Post reactions: sorry	Field name: `post_reactions_sorry_total` Type: metric MCP: Available
Post reactions: anger	Field name: `post_reactions_anger_total` Type: metric MCP: Available
Post reactions: pride	Field name: `post_reactions_pride_total` Type: metric MCP: Available
Post reactions: thankful	Field name: `post_reactions_thankful_total` Type: metric MCP: Available
Post video views	Field name: `post_video_views` Type: metric MCP: Available
Post other clicks	Field name: `post_clicks_by_type_other_clicks` Type: metric MCP: Available
Post photo views	Field name: `post_clicks_by_type_photo_view` Type: metric MCP: Available
Total video reactions	Field name: `page_video_reactions` Type: metric MCP: Available
Video reactions: like	Field name: `video_reactions_like_total` Type: metric MCP: Available
Video reactions: love	Field name: `video_reactions_love_total` Type: metric MCP: Available
Video reactions: wow	Field name: `video_reactions_wow_total` Type: metric MCP: Available
Video reactions: haha	Field name: `video_reactions_haha_total` Type: metric MCP: Available
Video reactions: sad	Field name: `video_reactions_sorry_total` Type: metric MCP: Available
Video reactions: anger	Field name: `video_reactions_anger_total` Type: metric MCP: Available

Videos


Reels Counts	Field name: `meta_reels_counts` Type: metric MCP: Available
Reels avg time watched	Field name: `post_video_avg_time_watched` Type: metric MCP: Available
Reels total time watched	Field name: `post_video_view_time` Type: metric MCP: Available
Reels views	Field name: `blue_reels_play_count` Type: metric MCP: Available
Reels Actions	Field name: `post_video_social_actions` Type: metric MCP: Available
Reels total reactions	Field name: `post_video_likes_by_reaction_type` Type: metric MCP: Available
Reels total Likes	Field name: `post_video_likes_by_reaction_type_reaction_like` Type: metric MCP: Available
Reels total Haha	Field name: `post_video_likes_by_reaction_type_reaction_haha` Type: metric MCP: Available
Reels total WOW	Field name: `post_video_likes_by_reaction_type_reaction_wow` Type: metric MCP: Available
Reels total Sad	Field name: `post_video_likes_by_reaction_type_reaction_sorry` Type: metric MCP: Available
Reels total Anger	Field name: `post_video_likes_by_reaction_type_reaction_anger` Type: metric MCP: Available

Deprecated metrics

These metrics were retired by the platform. They are kept for historical reference and are not available in the MCP.


Engagement rate	Field name: `engagement_users_rate` Type: metric MCP: Not available
Page views unique	Field name: `page_views_logged_in_total` Type: metric MCP: Not available
People visiting your page	Field name: `page_views_logged_in_unique` Type: metric MCP: Not available
Page Post Organic Reach	Field name: `page_posts_impressions_organic_unique` Type: metric MCP: Not available
Page New likes	Field name: `page_fan_adds` Type: metric MCP: Not available
Page Unlikes	Field name: `page_fan_removes` Type: metric MCP: Not available
Page New likes (unique users)	Field name: `page_fan_adds_unique` Type: metric MCP: Not available
Page Unlikes (unique users)	Field name: `page_fan_removes_unique` Type: metric MCP: Not available
Page Viral Impressions	Field name: `page_impressions_viral` Type: metric MCP: Not available
Page Paid reach	Field name: `page_impressions_paid_unique` Type: metric MCP: Not available
Page Viral reach	Field name: `page_impressions_viral_unique` Type: metric MCP: Not available
Page Organic impressions	Field name: `page_impressions_organic_v2` Type: metric MCP: Not available
Page organic reach	Field name: `page_impressions_organic_unique_v2` Type: metric MCP: Not available
Page non Viral impressions	Field name: `page_impressions_nonviral` Type: metric MCP: Not available
Page non viral reach	Field name: `page_impressions_nonviral_unique` Type: metric MCP: Not available
Page positive Actions	Field name: `page_positive_feedback_by_type` Type: metric MCP: Not available
People taking positive actions	Field name: `page_positive_feedback_by_type_unique` Type: metric MCP: Not available
Page Negative Actions	Field name: `page_negative_feedback_by_type` Type: metric MCP: Not available
People taking negative actions	Field name: `page_negative_feedback_by_type_unique` Type: metric MCP: Not available
Page Likes	Field name: `page_positive_feedback_by_type_likes` Type: metric MCP: Not available
Page Comments	Field name: `page_positive_feedback_by_type_comments` Type: metric MCP: Not available
Page Shares	Field name: `page_positive_feedback_by_type_shares` Type: metric MCP: Not available
Page Answers	Field name: `page_positive_feedback_by_type_answers` Type: metric MCP: Not available
Page Claims	Field name: `page_positive_feedback_by_type_claims` Type: metric MCP: Not available
Page Others	Field name: `page_positive_feedback_by_type_others` Type: metric MCP: Not available
Page Rsvp	Field name: `page_positive_feedback_by_type_rsvps` Type: metric MCP: Not available
Posts paid reach	Field name: `post_impressions_paid_unique` Type: metric MCP: Not available
Posts followers reach	Field name: `post_impressions_fan_unique` Type: metric MCP: Not available
Posts organic reach	Field name: `post_impressions_organic_unique` Type: metric MCP: Not available
Posts viral impressions	Field name: `post_impressions_viral` Type: metric MCP: Not available
Posts viral reach	Field name: `post_impressions_viral_unique` Type: metric MCP: Not available
Posts no viral impression	Field name: `post_impressions_nonviral` Type: metric MCP: Not available
Posts no viral reach	Field name: `post_impressions_nonviral_unique` Type: metric MCP: Not available
Posts engaged users	Field name: `post_engaged_users` Type: metric MCP: Not available
Page Engaged Users	Field name: `page_engaged_users` Type: metric MCP: Not available
Page fans online	Field name: `page_fans_online` Type: metric MCP: Not available
Page fans online per day	Field name: `page_fans_online_per_day` Type: metric MCP: Not available
Reels unique media views	Field name: `video_post_impressions_unique` Type: metric MCP: Not available

Fields catalog

Browse all sources

Instagram

Metrics & Dimensions

Shopify

Metrics & Dimensions

Tiendanube

Metrics & Dimensions

Overview

Advertising

Social

Web analytics

E-commerce

CRM & email

Metrics

Page

Posts

Videos

Deprecated metrics

Fields catalog

Instagram

Shopify

Tiendanube

Metrics

Page

Posts

Videos

Deprecated metrics

Related

Fields catalog

Instagram

Shopify

Tiendanube