> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mastermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# YouTube: Metrics

> Complete reference of the YouTube metrics in Master Metrics

> [!NOTE]
>
> **Last updated:** 2026-11-12

This reference covers the 23 metrics available for YouTube in Master Metrics. Use it to understand which data you can pull and how each field is named.

**Available in:** Dashboards · Reports · AI assistant · MCP

## Metrics

Metrics are the numeric values you can measure and aggregate from your YouTube data.

### Channel

| | |
| - | - |
| Channel total views count | The number of times the channel has been viewed (all time). **Field name:** `youtube_channel_views` **Type:** metric **MCP:** Available |
| Channel total subscribers | The number of subscribers that the channel has (all time). **Field name:** `youtube_channel_subscribers` **Type:** metric **MCP:** Available |
| Channel total videos | The number of public videos uploaded to the channel (all time). Note that the value reflects the count of the channel's public videos only. **Field name:** `youtube_channel_videos` **Type:** metric **MCP:** Available |
| Gained subscribers | The number of times that users subscribed to a channel. **Field name:** `youtube_subscribersGained` **Type:** metric **MCP:** Available |
| Lost subscribers | The number of times that users unsubscribed from a channel. **Field name:** `youtube_subscribersLost` **Type:** metric **MCP:** Available |
| Estimated minutes watched | The number of minutes that users watched videos for the specified channel, content owner or video. **Field name:** `youtube_estimatedMinutesWatched` **Type:** metric **MCP:** Available |
| Audience watch ratio | The absolute ratio of viewers watching the video at the given point in the video. **Field name:** `youtube_audienceWatchRatio` **Type:** metric **MCP:** Available |
| Views | Number of times a video was viewed. **Field name:** `youtube_views` **Type:** metric **MCP:** Available |
| Comments | Number of comments left by users on a video. **Field name:** `youtube_comments` **Type:** metric **MCP:** Available |
| Likes | Number of times users indicated they liked a video by clicking the like button. **Field name:** `youtube_likes` **Type:** metric **MCP:** Available |
| Dislikes | Number of times users indicated they disliked a video by clicking the dislike button. **Field name:** `youtube_dislikes` **Type:** metric **MCP:** Available |
| Shares | Number of times users shared a video. **Field name:** `youtube_shares` **Type:** metric **MCP:** Available |
| Videos added to playlist | The number of times that videos were added to any YouTube playlists. **Field name:** `youtube_videosAddedToPlaylists` **Type:** metric **MCP:** Available |
| Videos removed to playlist | The number of times that videos were added to any YouTube playlists. **Field name:** `youtube_videosRemovedFromPlaylists` **Type:** metric **MCP:** Available |
| Average view duration | The average length, in seconds, of video playbacks. **Field name:** `youtube_averageViewDuration` **Type:** metric **MCP:** Available |
| Average view duration percentage | The average percentage of a video watched during a video playback. **Field name:** `youtube_averageViewPercentage` **Type:** metric **MCP:** Available |
| Viewer percentage | The percentage of viewers who were logged in when watching the video. **Field name:** `youtube_viewerPercentage` **Type:** metric **MCP:** Available |

### Videos

| | |
| - | - |
| Video total views | The number of views that the video has (all time). . **Field name:** `youtube_video_views` **Type:** metric **MCP:** Available |
| Video total likes | The number of likes that the video has (all time). . **Field name:** `youtube_video_likes` **Type:** metric **MCP:** Available |
| Video total dislikes | The number of dislikes that the video has (all time). . **Field name:** `youtube_video_dislikes` **Type:** metric **MCP:** Available |
| Video total favorites | The number of favorites that the video has (all time). . **Field name:** `youtube_video_favorites` **Type:** metric **MCP:** Available |
| Video total comments | The number of comments that the video has (all time). . **Field name:** `youtube_video_comments` **Type:** metric **MCP:** Available |
| Channel video counts | The number of public videos uploaded to the channel (all time). Note that the value reflects the count of the channel's public videos only. **Field name:** `youtube_channel_videos_counts` **Type:** metric **MCP:** Available |

## Related

> [card] [Fields catalog](https://docs.mastermetrics.com/en.md)
>
> Browse all sources

> [card] [Instagram](https://docs.mastermetrics.com/en/instagram/metrics.md)
>
> Metrics & Dimensions

> [card] [Facebook Pages](https://docs.mastermetrics.com/en/facebook/metrics.md)
>
> Metrics & Dimensions

> [card] [Shopify](https://docs.mastermetrics.com/en/shopify/metrics.md)
>
> Metrics & Dimensions


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