> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mastermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Shopify: Metrics

> Complete reference of the Shopify metrics in Master Metrics

> [!NOTE]
>
> **Last updated:** 2026-11-12

This reference covers the 87 metrics available for Shopify in Master Metrics. Use it to understand which data you can pull and how each field is named.

**Available in:** Dashboards · Reports · AI assistant · MCP

## Metrics

Metrics are the numeric values you can measure and aggregate from your Shopify data.

### Customers

| | |
| - | - |
| Count (Customers) | Number of store customers. **Field name:** `shopify_customers_count` **Type:** metric **MCP:** Available |

### Abandoned checkouts

| | |
| - | - |
| Count (Abandoned Checkouts) | Number of abandoned checkouts. **Field name:** `shopify_abandonedCheckouts_count` **Type:** metric **MCP:** Available |
| Total Amount (Abandoned Checkouts) | Total amount of the abandoned checkouts. **Field name:** `shopify_abandonedCheckouts_total_amount` **Type:** metric **MCP:** Available |

### Orders

| | |
| - | - |
| Count (Orders) | Number of orders. **Field name:** `shopify_orders_count` **Type:** metric **MCP:** Available |
| Total Amount (Orders) | Original total price of the orders, including shipping, taxes and discounts, before edits and refunds. **Field name:** `shopify_orders_total_amount` **Type:** metric **MCP:** Available |
| Total Fees (Orders) | Additional fees charged on the orders. **Field name:** `shopify_orders_fees` **Type:** metric **MCP:** Available |
| Total Discounts (Orders) | Total discounts applied to the products of the orders. **Field name:** `shopify_orders_discounts` **Type:** metric **MCP:** Available |
| Shipping Cost (Orders) | Shipping charged on the orders. **Field name:** `shopify_orders_original_price` **Type:** metric **MCP:** Available |
| Total Duties (Orders) | Duties charged on the orders. **Field name:** `shopify_orders_duties` **Type:** metric **MCP:** Available |
| Total Price (Orders) | Current total price of the orders, after edits and refunds. **Field name:** `shopify_orders_price` **Type:** metric **MCP:** Available |
| Average Price (Orders) | Average order value: sales divided by the number of orders. **Field name:** `shopify_orders_average_price` **Type:** metric **MCP:** Available |
| Total Subtotal Price (Orders) | Price of the orders after discounts, before shipping and taxes. **Field name:** `shopify_orders_subtotal_price` **Type:** metric **MCP:** Available |
| Taxes (Orders) | Taxes charged on the orders. **Field name:** `shopify_orders_tax` **Type:** metric **MCP:** Available |
| Returns (Orders) | Value of the products returned. **Field name:** `shopify_orders_returns_total` **Type:** metric **MCP:** Available |
| Returns Taxes (Orders) | Taxes of the products returned. **Field name:** `shopify_orders_returns_taxes` **Type:** metric **MCP:** Available |
| Net Sales (Orders) | Net sales: gross sales minus discounts and returns. Excludes shipping and taxes. **Field name:** `shopify_orders_net_sales_total` **Type:** metric **MCP:** Available |
| Total Sales (Orders) | Total sales: net sales plus shipping, taxes, duties and fees. **Field name:** `shopify_orders_total_sales` **Type:** metric **MCP:** Available |
| Net Items Sold (Orders) | Net items sold: product units sold minus units returned. Use it for products sold. **Field name:** `shopify_orders_net_items_sold` **Type:** metric **MCP:** Available |
| Cost of Goods Sold (Orders) | Cost of the products sold, for products with a recorded cost. **Field name:** `shopify_orders_cost_of_goods_sold` **Type:** metric **MCP:** Available |
| Gross Margin (Orders) | Gross margin: gross profit as a percentage of net sales with cost recorded. **Field name:** `shopify_orders_gross_margin` **Type:** metric **MCP:** Available |
| Gross Profit (Orders) | Gross profit: net sales of products with a recorded cost minus their cost. **Field name:** `shopify_orders_gross_profit` **Type:** metric **MCP:** Available |
| Amount Spent Per Customer (Orders) | Average amount spent per customer. **Field name:** `shopify_orders_amount_spent_per_customer` **Type:** metric **MCP:** Available |
| Bundles Ordered (Orders) | Number of product bundles ordered. **Field name:** `shopify_orders_bundles_ordered` **Type:** metric **MCP:** Available |
| Customers (Orders) | Number of customers who placed orders. **Field name:** `shopify_orders_customers` **Type:** metric **MCP:** Available |
| Discounts Returned (Orders) | Discounts reversed by returns. **Field name:** `shopify_orders_discounts_returned` **Type:** metric **MCP:** Available |
| Gift Card Discounts (Orders) | Discounts applied to gift cards. **Field name:** `shopify_orders_gift_card_discounts` **Type:** metric **MCP:** Available |
| Gift Card Gross Sales (Orders) | Gross sales of gift cards. **Field name:** `shopify_orders_gift_card_gross_sales` **Type:** metric **MCP:** Available |
| Gift Card Net Sales (Orders) | Net sales of gift cards. **Field name:** `shopify_orders_gift_card_net_sales` **Type:** metric **MCP:** Available |
| Gift Card Taxes (Orders) | Taxes charged on gift cards. **Field name:** `shopify_orders_gift_card_taxes` **Type:** metric **MCP:** Available |
| Gross Returns (Orders) | Gross value of the products returned. **Field name:** `shopify_orders_gross_returns` **Type:** metric **MCP:** Available |
| Line Item Discounts (Orders) | Discounts applied to specific products. **Field name:** `shopify_orders_line_item_discounts` **Type:** metric **MCP:** Available |
| Net Returns (Orders) | Value of the products returned, net of their discounts. **Field name:** `shopify_orders_net_returns` **Type:** metric **MCP:** Available |
| Net Sales With Cost Recorded (Orders) | Net sales of products that have a recorded cost. **Field name:** `shopify_orders_net_sales_with_cost_recorded` **Type:** metric **MCP:** Available |
| Net Sales Without Cost Recorded (Orders) | Net sales of products without a recorded cost. **Field name:** `shopify_orders_net_sales_without_cost_recorded` **Type:** metric **MCP:** Available |
| New Customers (Orders) | Number of customers who ordered for the first time. **Field name:** `shopify_orders_new_customers` **Type:** metric **MCP:** Available |
| Number of Orders Per Customer (Orders) | Average number of orders per customer. **Field name:** `shopify_orders_number_of_orders_per_customer` **Type:** metric **MCP:** Available |
| Order Level Discounts (Orders) | Discounts applied to the whole order. **Field name:** `shopify_orders_order_level_discounts` **Type:** metric **MCP:** Available |
| Order Sale Agreements (Orders) | Number of sale records of the orders (sales, edits and returns). **Field name:** `shopify_orders_order_sale_agreements` **Type:** metric **MCP:** Available |
| Orders First Time (Orders) | Orders placed by first-time customers. **Field name:** `shopify_orders_orders_first_time` **Type:** metric **MCP:** Available |
| Orders Returning (Orders) | Orders placed by returning customers. **Field name:** `shopify_orders_orders_returning` **Type:** metric **MCP:** Available |
| Quantity Ordered Per Order (Orders) | Average product units per order. **Field name:** `shopify_orders_quantity_ordered_per_order` **Type:** metric **MCP:** Available |
| Quantity Returned (Orders) | Product units returned. **Field name:** `shopify_orders_quantity_returned` **Type:** metric **MCP:** Available |
| Rate of Staff Assisted Sales (Orders) | Share of sales made with the help of a staff member. **Field name:** `shopify_orders_rate_of_staff_assisted_sales` **Type:** metric **MCP:** Available |
| Returned Quantity Rate (Orders) | Share of the units ordered that were returned. **Field name:** `shopify_orders_returned_quantity_rate` **Type:** metric **MCP:** Available |
| Return Fees (Orders) | Fees charged on returns. **Field name:** `shopify_orders_return_fees` **Type:** metric **MCP:** Available |
| Returning Customer Rate (Orders) | Share of customers who had already ordered before. **Field name:** `shopify_orders_returning_customer_rate` **Type:** metric **MCP:** Available |
| Returning Customers (Orders) | Number of customers who had already ordered before. **Field name:** `shopify_orders_returning_customers` **Type:** metric **MCP:** Available |
| Shipping Charge Discounts (Orders) | Discounts applied to shipping. **Field name:** `shopify_orders_shipping_charge_discounts` **Type:** metric **MCP:** Available |
| Shipping Charge Taxes (Orders) | Taxes charged on shipping. **Field name:** `shopify_orders_shipping_charge_taxes` **Type:** metric **MCP:** Available |
| Shipping Returned (Orders) | Shipping refunded. **Field name:** `shopify_orders_shipping_returned` **Type:** metric **MCP:** Available |
| Taxes Excluding Gift Cards (Orders) | Taxes charged, excluding those of gift cards. **Field name:** `shopify_orders_taxes_excluding_gift_cards` **Type:** metric **MCP:** Available |
| Tips (Orders) | Tips received on the orders. **Field name:** `shopify_orders_tips` **Type:** metric **MCP:** Available |
| Total Returns (Orders) | Total returns, including shipping, taxes and fees returned. **Field name:** `shopify_orders_total_returns` **Type:** metric **MCP:** Available |
| Total Sales First Time (Orders) | Total sales from first-time customers. **Field name:** `shopify_orders_total_sales_first_time` **Type:** metric **MCP:** Available |
| Total Sales Returning (Orders) | Total sales from returning customers. **Field name:** `shopify_orders_total_sales_returning` **Type:** metric **MCP:** Available |
| Total Shipping Charges (Orders) | Shipping charged, after shipping discounts and refunds. **Field name:** `shopify_orders_total_shipping_charges` **Type:** metric **MCP:** Available |
| Acceptable Fraud Risk Rate (Orders) | Share of orders with an acceptable fraud risk. **Field name:** `shopify_orders_acceptable_fraud_risk_rate` **Type:** metric **MCP:** Available |
| High Fraud Risk Rate (Orders) | Share of orders with a high fraud risk. **Field name:** `shopify_orders_high_fraud_risk_rate` **Type:** metric **MCP:** Available |
| Count (Transactions) | Number of payment transactions (sales, authorizations, refunds...). **Field name:** `shopify_transactions_count` **Type:** metric **MCP:** Available |
| Total Amount (Transactions) | Total amount of the payment transactions. **Field name:** `shopify_transactions_total_amount` **Type:** metric **MCP:** Available |
| Total Product Quantity (Orders) | Units ordered: product units in the orders, before returns. **Field name:** `shopify_orders_line_items_quantity` **Type:** metric **MCP:** Available |
| Total Product Current Quantity (Orders) | Current product units in the orders, after removals and returns. **Field name:** `shopify_orders_line_items_current_quantity` **Type:** metric **MCP:** Available |
| Total Product Original Price (Orders) | Sum of the original unit prices of the products ordered. **Field name:** `shopify_orders_line_items_original_price` **Type:** metric **MCP:** Available |
| Average Product Price (Orders) | Average original unit price of the products ordered. **Field name:** `shopify_orders_line_items_average_price` **Type:** metric **MCP:** Available |
| Gross Sales (Orders) | Gross sales: product price × units ordered, before discounts, returns, shipping and taxes. **Field name:** `shopify_orders_line_items_gross_total` **Type:** metric **MCP:** Available |

### Sessions

| | |
| - | - |
| Total Sessions (Sessions) | Number of online store sessions. **Field name:** `shopify_sessions_total` **Type:** metric **MCP:** Available |
| Total Visitors (Sessions) | Number of unique online store visitors. **Field name:** `shopify_visitors_total` **Type:** metric **MCP:** Available |
| Bounces (Sessions) | Sessions that viewed a single page. **Field name:** `shopify_sessions_bounces` **Type:** metric **MCP:** Available |
| Sessions with Cart Additions (Sessions) | Sessions that added a product to the cart. **Field name:** `shopify_sessions_with_cart_additions` **Type:** metric **MCP:** Available |
| Sessions that Reached Checkout (Sessions) | Sessions that reached the checkout. **Field name:** `shopify_sessions_that_reached_checkout` **Type:** metric **MCP:** Available |
| Sessions that Reached and Completed Checkout (Sessions) | Sessions that reached the checkout and completed it. **Field name:** `shopify_sessions_that_reached_and_completed_checkout` **Type:** metric **MCP:** Available |
| Sessions that Completed Checkout (Sessions) | Sessions that completed the checkout (placed an order). **Field name:** `shopify_sessions_that_completed_checkout` **Type:** metric **MCP:** Available |
| Reached Checkout Rate (Sessions) | Share of sessions that reached the checkout. **Field name:** `shopify_sessions_reached_checkout_rate` **Type:** metric **MCP:** Available |
| Pageviews per Session (Sessions) | Average pages viewed per session. **Field name:** `shopify_sessions_pageviews_per_session` **Type:** metric **MCP:** Available |
| Pageviews (Sessions) | Number of pages viewed. **Field name:** `shopify_sessions_pageviews` **Type:** metric **MCP:** Available |
| Conversion Rate (Sessions) | Conversion rate: share of sessions that placed an order. **Field name:** `shopify_sessions_conversion_rate` **Type:** metric **MCP:** Available |
| Completed Checkout Rate (Sessions) | Share of sessions that completed the checkout. **Field name:** `shopify_sessions_completed_checkout_rate` **Type:** metric **MCP:** Available |
| Checkout Conversion Rate (Sessions) | Share of sessions that reached the checkout and completed it. **Field name:** `shopify_sessions_checkout_conversion_rate` **Type:** metric **MCP:** Available |
| Average Session Duration (Sessions) | Average session duration. **Field name:** `shopify_sessions_average_session_duration` **Type:** metric **MCP:** Available |
| Added to Cart Rate (Sessions) | Share of sessions that added a product to the cart. **Field name:** `shopify_sessions_added_to_cart_rate` **Type:** metric **MCP:** Available |
| Bounce Rate (Sessions) | Share of sessions that viewed a single page. **Field name:** `shopify_bounce_rate` **Type:** metric **MCP:** Available |

### Products

| | |
| - | - |
| Count Created(Products) | Number of products created. **Field name:** `shopify_products_count` **Type:** metric **MCP:** Available |
| Max price (Products) | Highest variant price of the products. **Field name:** `shopify_products_max_price` **Type:** metric **MCP:** Available |
| Min price (Products) | Lowest variant price of the products. **Field name:** `shopify_products_min_price` **Type:** metric **MCP:** Available |

### Product variants

| | |
| - | - |
| Count (Product Variants) | Number of product variants. **Field name:** `shopify_productVariants_count` **Type:** metric **MCP:** Available |
| Price (Product Variants) | Current price of the product variants. **Field name:** `shopify_productVariants_price` **Type:** metric **MCP:** Available |
| Inventory Quantity (Product Variants) | Units in inventory of the product variants. **Field name:** `shopify_productVariants_inventory_quantity` **Type:** metric **MCP:** Available |

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