> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mastermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Ads: Metrics

> Complete reference of the Meta Ads metrics in Master Metrics

> [!NOTE]
>
> **Last updated:** 2026-11-12

This reference covers the 283 metrics available for Meta Ads in Master Metrics. Use it to understand which data you can pull and how each field is named.

**Available in:** Dashboards · Reports · AI assistant · MCP

## Metrics

Metrics are the numeric values you can measure and aggregate from your Meta Ads data.

### Performance

| | |
| - | - |
| Clicks (all) | **Field name:** `clicks` **Type:** metric **MCP:** Available |
| Impressions | **Field name:** `impressions` **Type:** metric **MCP:** Available |
| Amount spent | **Field name:** `spend` **Type:** metric **MCP:** Available |
| CTR (all) | **Field name:** `ctr` **Type:** metric **MCP:** Available |
| CPM (cost per 1,000 impressions) | **Field name:** `cpm` **Type:** metric **MCP:** Available |
| CPC (All) | **Field name:** `cpc` **Type:** metric **MCP:** Available |
| Link clicks | **Field name:** `link_clicks` **Type:** metric **MCP:** Available |
| CPC (cost per link click) | **Field name:** `cpc_link_clicks` **Type:** metric **MCP:** Available |
| CTR (link click-through rate) | **Field name:** `inline_link_click_ctr` **Type:** metric **MCP:** Available |
| Reach | **Field name:** `reach` **Type:** metric **MCP:** Available |
| Unique clicks (all) | **Field name:** `unique_clicks` **Type:** metric **MCP:** Available |
| Cost per unique click (all) | **Field name:** `cost_per_unique_click` **Type:** metric **MCP:** Available |
| Unique CTR (all) | **Field name:** `unique_ctr` **Type:** metric **MCP:** Available |
| Unique CTR (link click-through rate) | **Field name:** `unique_link_clicks_ctr` **Type:** metric **MCP:** Available |
| Cost per 1,000 people reached | **Field name:** `cpp` **Type:** metric **MCP:** Available |
| Frequency | **Field name:** `frequency` **Type:** metric **MCP:** Available |
| Social spend | **Field name:** `social_spend` **Type:** metric **MCP:** Available |
| Instagram Follows | **Field name:** `instagram_profile_follow` **Type:** metric **MCP:** Available |
| Cost per Instagram Follow | **Field name:** `cost_per_instagram_profile_follow` **Type:** metric **MCP:** Available |

### Conversions

| | |
| - | - |
| Outbound clicks | **Field name:** `outbound_clicks` **Type:** metric **MCP:** Available |
| Cost per outbound click | **Field name:** `cpc_outbound_click` **Type:** metric **MCP:** Available |
| Outbound CTR (click-through rate) | **Field name:** `outbound_clicks_ctr` **Type:** metric **MCP:** Available |
| Unique link clicks | **Field name:** `unique_link_clicks` **Type:** metric **MCP:** Available |
| Cost per unique link click | **Field name:** `cost_per_unique_inline_link_click` **Type:** metric **MCP:** Available |
| Unique outbound clicks | **Field name:** `unique_outbound_clicks` **Type:** metric **MCP:** Available |
| Unique outbound CTR (click-through rate) | **Field name:** `unique_outbound_clicks_ctr` **Type:** metric **MCP:** Available |
| Cost per unique outbound click | **Field name:** `cost_per_unique_outbound_click` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Feature Unlocks | **Field name:** `conversion_app_custom_event.fb_mobile_achievement_unlocked` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Starts | **Field name:** `conversion_app_custom_event.fb_mobile_activate_app` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Payment Details | **Field name:** `conversion_app_custom_event.fb_mobile_add_payment_info` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Payment Details (Value) | **Field name:** `conversion_app_custom_event.fb_mobile_add_payment_info_value` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Adds To Cart | **Field name:** `conversion_app_custom_event.fb_mobile_add_to_cart` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Adds to Wishlist | **Field name:** `conversion_app_custom_event.fb_mobile_add_to_wishlist` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Registrations | **Field name:** `conversion_app_custom_event.fb_mobile_complete_registration` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Content Views | **Field name:** `conversion_app_custom_event.fb_mobile_content_view` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Checkouts | **Field name:** `conversion_app_custom_event.fb_mobile_initiated_checkout` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Achievements | **Field name:** `conversion_app_custom_event.fb_mobile_level_achieved` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Purchases | **Field name:** `conversion_app_custom_event.fb_mobile_purchase` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Ratings | **Field name:** `conversion_app_custom_event.fb_mobile_rate` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Searches | **Field name:** `conversion_app_custom_event.fb_mobile_search` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Credit Spends | **Field name:** `conversion_app_custom_event.fb_mobile_spent_credits` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Tutorial Completions | **Field name:** `conversion_app_custom_event.fb_mobile_tutorial_completion` **Type:** metric **MCP:** Available |
| Conversions: Other Mobile App Actions | **Field name:** `conversion_app_custom_event.other` **Type:** metric **MCP:** Available |
| Conversions: App Installs | **Field name:** `conversion_app_install` **Type:** metric **MCP:** Available |
| Conversions: App Uses | **Field name:** `conversion_app_use` **Type:** metric **MCP:** Available |
| Conversions: Check-ins | **Field name:** `conversion_checkin` **Type:** metric **MCP:** Available |
| Conversions: Post Comments | **Field name:** `conversion_comment` **Type:** metric **MCP:** Available |
| Conversions: Credit Spends | **Field name:** `conversion_credit_spent` **Type:** metric **MCP:** Available |
| Conversions: Game Plays | **Field name:** `conversion_games.plays` **Type:** metric **MCP:** Available |
| Conversions: Landing Page Views | **Field name:** `conversion_landing_page_view` **Type:** metric **MCP:** Available |
| Conversions: Page Likes | **Field name:** `conversion_like` **Type:** metric **MCP:** Available |
| Conversions: Link Clicks | **Field name:** `conversion_link_click` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Installs | **Field name:** `conversion_mobile_app_install` **Type:** metric **MCP:** Available |
| Conversions: Adds Payment Info | **Field name:** `conversion_offsite_conversion.fb_pixel_add_payment_info` **Type:** metric **MCP:** Available |
| Conversions: Adds Payment Info (Value) | **Field name:** `conversion_offsite_conversion.fb_pixel_add_payment_info_value` **Type:** metric **MCP:** Available |
| Conversions: Adds To Cart | **Field name:** `conversion_offsite_conversion.fb_pixel_add_to_cart` **Type:** metric **MCP:** Available |
| Cost per conversions: Adds To Cart | **Field name:** `conversion_cost_offsite_conversion.fb_pixel_add_to_cart` **Type:** metric **MCP:** Available |
| Conversions: Adds To Cart (Value) | **Field name:** `conversion_offsite_conversion.fb_pixel_add_to_cart_value` **Type:** metric **MCP:** Available |
| Conversions: Adds To Wishlist | **Field name:** `conversion_omni_add_to_wishlist` **Type:** metric **MCP:** Available |
| Conversions: Custom pixel events defined by the advertiser | **Field name:** `conversion_offsite_conversion.fb_pixel_custom` **Type:** metric **MCP:** Available |
| Conversions: Initiates Checkout | **Field name:** `conversion_offsite_conversion.fb_pixel_initiate_checkout` **Type:** metric **MCP:** Available |
| Cost per Conversions: Initiates Checkout | **Field name:** `conversion_cost_offsite_conversion.fb_pixel_initiate_checkout` **Type:** metric **MCP:** Available |
| Conversions: Initiates Checkout (Value) | **Field name:** `conversion_offsite_conversion.fb_pixel_initiate_checkout_value` **Type:** metric **MCP:** Available |
| Conversions: Leads | **Field name:** `conversion_offsite_conversion.fb_pixel_lead` **Type:** metric **MCP:** Available |
| Conversions: Leads (Value) | **Field name:** `conversion_offsite_conversion.fb_pixel_lead_value` **Type:** metric **MCP:** Available |
| Conversions: Search | **Field name:** `conversion_offsite_conversion.fb_pixel_search` **Type:** metric **MCP:** Available |
| Conversions: Purchases | **Field name:** `conversion_offsite_conversion.fb_pixel_purchase` **Type:** metric **MCP:** Available |
| Cost per conversions: Purchases | **Field name:** `conversion_cost_offsite_conversion.fb_pixel_purchase` **Type:** metric **MCP:** Available |
| Conversions: Purchases (Value) | **Field name:** `conversion_offsite_conversion.fb_pixel_purchase_value` **Type:** metric **MCP:** Available |
| Conversions: Views Content | **Field name:** `conversion_offsite_conversion.fb_pixel_view_content` **Type:** metric **MCP:** Available |
| Conversions: Views Content (Value) | **Field name:** `conversion_offsite_conversion.fb_pixel_view_content_value` **Type:** metric **MCP:** Available |
| Conversions: On-Facebook Workflow Completions | **Field name:** `conversion_onsite_conversion.flow_complete` **Type:** metric **MCP:** Available |
| Conversions: Blocked Messaging Conversations | **Field name:** `conversion_onsite_conversion.messaging_block` **Type:** metric **MCP:** Available |
| Conversions: Messaging conversations started | **Field name:** `conversion_onsite_conversion.messaging_conversation_started_7d` **Type:** metric **MCP:** Available |
| Conversions: New Messaging Conversations | **Field name:** `conversion_onsite_conversion.messaging_first_reply` **Type:** metric **MCP:** Available |
| Conversions: Post Saves | **Field name:** `conversion_onsite_conversion.post_save` **Type:** metric **MCP:** Available |
| Conversions: On-Facebook Purchases | **Field name:** `conversion_onsite_conversion.purchase` **Type:** metric **MCP:** Available |
| Conversions: Outbound Clicks | **Field name:** `conversion_outbound_click` **Type:** metric **MCP:** Available |
| Conversions: Page Photo Views | **Field name:** `conversion_photo_view` **Type:** metric **MCP:** Available |
| Conversions: Post Shares | **Field name:** `conversion_post` **Type:** metric **MCP:** Available |
| Conversions: Post Reactions | **Field name:** `conversion_post_reaction` **Type:** metric **MCP:** Available |
| Conversions: Event Responses | **Field name:** `conversion_rsvp` **Type:** metric **MCP:** Available |
| Conversions: Contacts | **Field name:** `conversion_contact_total` **Type:** metric **MCP:** Available |
| Conversions: Contacts (Value) | **Field name:** `conversion_contact_total_value` **Type:** metric **MCP:** Available |
| Conversions: Website Contacts | **Field name:** `conversion_contact_website` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Contacts | **Field name:** `conversion_contact_mobile_app` **Type:** metric **MCP:** Available |
| Conversions: Offline Contacts | **Field name:** `conversion_contact_offline` **Type:** metric **MCP:** Available |
| Conversions: Products Customized | **Field name:** `conversion_customize_product_total` **Type:** metric **MCP:** Available |
| Conversions: Website Products Customized | **Field name:** `conversion_customize_product_website` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Products Customized | **Field name:** `conversion_customize_product_mobile_app` **Type:** metric **MCP:** Available |
| Conversions: Offline Products Customized | **Field name:** `conversion_customize_product_offline` **Type:** metric **MCP:** Available |
| Conversions: Donations | **Field name:** `conversion_donate_total` **Type:** metric **MCP:** Available |
| Conversions: Website Donations | **Field name:** `conversion_donate_website` **Type:** metric **MCP:** Available |
| Conversions: On Facebook Donations | **Field name:** `conversion_donate_on_facebook` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Donations | **Field name:** `conversion_donate_mobile_app` **Type:** metric **MCP:** Available |
| Conversions: Offline Donations | **Field name:** `conversion_donate_offline` **Type:** metric **MCP:** Available |
| Conversions: Location Searches | **Field name:** `conversion_find_location_total` **Type:** metric **MCP:** Available |
| Conversions: Website Location Searches | **Field name:** `conversion_find_location_website` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Location Searches | **Field name:** `conversion_find_location_mobile_app` **Type:** metric **MCP:** Available |
| Conversions: Offline App Location Searches | **Field name:** `conversion_find_location_offline` **Type:** metric **MCP:** Available |
| Conversions: Appointments Scheduled | **Field name:** `conversion_schedule_total` **Type:** metric **MCP:** Available |
| Conversions: Website Appointments Scheduled | **Field name:** `conversion_schedule_website` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Appointments Scheduled | **Field name:** `conversion_schedule_mobile_app` **Type:** metric **MCP:** Available |
| Conversions: Offline App Appointments Scheduled | **Field name:** `conversion_schedule_offline` **Type:** metric **MCP:** Available |
| Conversions: Trials Started | **Field name:** `conversion_start_trial_total` **Type:** metric **MCP:** Available |
| Conversions: Website Trials Started | **Field name:** `conversion_start_trial_website` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Trials Started | **Field name:** `conversion_start_trial_mobile_app` **Type:** metric **MCP:** Available |
| Conversions: Offline Trials Started | **Field name:** `conversion_start_trial_offline` **Type:** metric **MCP:** Available |
| Conversions: Applications Submitted | **Field name:** `conversion_submit_application_total` **Type:** metric **MCP:** Available |
| Conversions: Website Applications Submitted | **Field name:** `conversion_submit_application_website` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Applications Submitted | **Field name:** `conversion_submit_application_mobile_app` **Type:** metric **MCP:** Available |
| Conversions: Offline Applications Submitted | **Field name:** `conversion_submit_application_offline` **Type:** metric **MCP:** Available |
| Conversions: On Facebook Applications Submitted | **Field name:** `conversion_submit_application_on_facebook` **Type:** metric **MCP:** Available |
| Conversions: Subscriptions | **Field name:** `conversion_subscribe_total` **Type:** metric **MCP:** Available |
| Conversions: Subscriptions (Value) | **Field name:** `conversion_subscribe_total_value` **Type:** metric **MCP:** Available |
| Conversions: Website Subscriptions | **Field name:** `conversion_subscribe_website` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Subscriptions | **Field name:** `conversion_subscribe_mobile_app` **Type:** metric **MCP:** Available |
| Conversions: Offline Subscriptions | **Field name:** `conversion_subscribe_offline` **Type:** metric **MCP:** Available |
| Conversions: Recurring Subscription Payments | **Field name:** `conversion_recurring_subscription_payment_total` **Type:** metric **MCP:** Available |
| Conversions: Website Recurring Subscription Payments | **Field name:** `conversion_recurring_subscription_payment_website` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Recurring Subscription Payments | **Field name:** `conversion_recurring_subscription_payment_mobile_app` **Type:** metric **MCP:** Available |
| Conversions: Offline Recurring Subscription Payments | **Field name:** `conversion_recurring_subscription_payment_offline` **Type:** metric **MCP:** Available |
| Conversions: Canceled Subscriptions | **Field name:** `conversion_cancel_subscription_total` **Type:** metric **MCP:** Available |
| Conversions: Website Canceled Subscriptions | **Field name:** `conversion_cancel_subscription_website` **Type:** metric **MCP:** Available |
| Conversions: Mobile App Canceled Subscriptions | **Field name:** `conversion_cancel_subscription_mobile_app` **Type:** metric **MCP:** Available |
| Conversions: Offline Canceled Subscriptions | **Field name:** `conversion_cancel_subscription_offline` **Type:** metric **MCP:** Available |
| Conversions: In-App Ad Clicks | **Field name:** `conversion_ad_click_mobile_app` **Type:** metric **MCP:** Available |
| Conversions: In-App Ad Impressions | **Field name:** `conversion_ad_impression_mobile_app` **Type:** metric **MCP:** Available |
| Conversions: Call Confirmation Clicks | **Field name:** `conversion_click_to_call_call_confirm` **Type:** metric **MCP:** Available |
| Conversions: Page Engagement | **Field name:** `conversion_page_engagement` **Type:** metric **MCP:** Available |
| Conversions: Post Engagement | **Field name:** `conversion_post_engagement` **Type:** metric **MCP:** Available |
| Conversions: All On-Facebook Leads | **Field name:** `conversion_onsite_conversion.lead_grouped` **Type:** metric **MCP:** Available |
| Conversions: All offsite leads plus all On-Facebook leads | **Field name:** `conversion_lead` **Type:** metric **MCP:** Available |
| Conversions: On-Facebook leads coming from Messenger and Instant Forms | **Field name:** `conversion_leadgen_grouped` **Type:** metric **MCP:** Available |
| Conversions: Omni - App Installs | **Field name:** `conversion_omni_app_install` **Type:** metric **MCP:** Available |
| Conversions: Registrations Completed (Value) | **Field name:** `conversion_omni_complete_registration_value` **Type:** metric **MCP:** Available |
| Conversions: Registrations Completed | **Field name:** `conversion_omni_complete_registration` **Type:** metric **MCP:** Available |
| Conversions: Omni - Content Views | **Field name:** `conversion_omni_view_content` **Type:** metric **MCP:** Available |
| Conversions: Searches | **Field name:** `conversion_omni_search` **Type:** metric **MCP:** Available |
| Conversions: Searches (Value) | **Field name:** `conversion_omni_search_value` **Type:** metric **MCP:** Available |
| Conversions: Omni - Checkouts Initiated | **Field name:** `conversion_omni_initiated_checkout` **Type:** metric **MCP:** Available |
| Conversions: Omni - Checkouts Initiated (Value) | **Field name:** `conversion_omni_initiated_checkout_value` **Type:** metric **MCP:** Available |
| Conversions: Omni - Achievements Unlocked | **Field name:** `conversion_omni_achievement_unlocked` **Type:** metric **MCP:** Available |
| Conversions: Omni - App Activations | **Field name:** `conversion_omni_activate_app` **Type:** metric **MCP:** Available |
| Conversions: Omni - Levels Achieved | **Field name:** `conversion_omni_level_achieved` **Type:** metric **MCP:** Available |
| Conversions: Omni - Ratings Submitted | **Field name:** `conversion_omni_rate` **Type:** metric **MCP:** Available |
| Conversions: Omni - Credit Spends | **Field name:** `conversion_omni_spend_credits` **Type:** metric **MCP:** Available |
| Conversions: Tutorials Completed | **Field name:** `conversion_omni_tutorial_completion` **Type:** metric **MCP:** Available |
| Conversions: Tutorials Completed (Value) | **Field name:** `conversion_omni_tutorial_completion_value` **Type:** metric **MCP:** Available |
| Conversions: Omni - Custom Events | **Field name:** `conversion_omni_custom` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Feature Unlocks | **Field name:** `conversion_cost_app_custom_event.fb_mobile_achievement_unlocked` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Starts | **Field name:** `conversion_cost_app_custom_event.fb_mobile_activate_app` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Payment Details | **Field name:** `conversion_cost_app_custom_event.fb_mobile_add_payment_info` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Adds To Cart | **Field name:** `conversion_cost_app_custom_event.fb_mobile_add_to_cart` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Adds to Wishlist | **Field name:** `conversion_cost_app_custom_event.fb_mobile_add_to_wishlist` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Registrations | **Field name:** `conversion_cost_app_custom_event.fb_mobile_complete_registration` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Content Views | **Field name:** `conversion_cost_app_custom_event.fb_mobile_content_view` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Checkouts | **Field name:** `conversion_cost_app_custom_event.fb_mobile_initiated_checkout` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Achievements | **Field name:** `conversion_cost_app_custom_event.fb_mobile_level_achieved` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Purchases | **Field name:** `conversion_cost_app_custom_event.fb_mobile_purchase` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Ratings | **Field name:** `conversion_cost_app_custom_event.fb_mobile_rate` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Searches | **Field name:** `conversion_cost_app_custom_event.fb_mobile_search` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Credit Spends | **Field name:** `conversion_cost_app_custom_event.fb_mobile_spent_credits` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Tutorial Completions | **Field name:** `conversion_cost_app_custom_event.fb_mobile_tutorial_completion` **Type:** metric **MCP:** Available |
| Cost per conversions: Other Mobile App Actions | **Field name:** `conversion_cost_app_custom_event.other` **Type:** metric **MCP:** Available |
| Cost per conversions: App Uses | **Field name:** `conversion_cost_app_use` **Type:** metric **MCP:** Available |
| Cost per conversions: Check-ins | **Field name:** `conversion_cost_checkin` **Type:** metric **MCP:** Available |
| Cost per conversions: Post Comments | **Field name:** `conversion_cost_comment` **Type:** metric **MCP:** Available |
| Cost per conversions: Game Plays | **Field name:** `conversion_cost_games.plays` **Type:** metric **MCP:** Available |
| Cost per conversions: Landing Page Views | **Field name:** `conversion_cost_landing_page_view` **Type:** metric **MCP:** Available |
| Cost per conversions: Page Likes | **Field name:** `conversion_cost_like` **Type:** metric **MCP:** Available |
| Cost per conversions: Link Clicks | **Field name:** `conversion_cost_link_click` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Installs | **Field name:** `conversion_cost_mobile_app_install` **Type:** metric **MCP:** Available |
| Cost per conversions: Adds Payment Info | **Field name:** `conversion_cost_offsite_conversion.fb_pixel_add_payment_info` **Type:** metric **MCP:** Available |
| Cost per conversions: View Content | **Field name:** `conversion_cost_offsite_conversion.fb_pixel_view_content` **Type:** metric **MCP:** Available |
| Cost per conversions: Adds To Wishlist | **Field name:** `conversion_cost_omni_add_to_wishlist` **Type:** metric **MCP:** Available |
| Cost per conversions: Leads | **Field name:** `conversion_cost_offsite_conversion.fb_pixel_lead` **Type:** metric **MCP:** Available |
| Cost per conversions: Searches | **Field name:** `conversion_cost_offsite_conversion.fb_pixel_search` **Type:** metric **MCP:** Available |
| Cost per conversions: Custom pixel events defined by the advertiser | **Field name:** `conversion_cost_offsite_conversion.fb_pixel_custom` **Type:** metric **MCP:** Available |
| Cost per conversions: On-Facebook Workflow Completions | **Field name:** `conversion_cost_onsite_conversion.flow_complete` **Type:** metric **MCP:** Available |
| Cost per conversions: Blocked Messaging Conversations | **Field name:** `conversion_cost_onsite_conversion.messaging_block` **Type:** metric **MCP:** Available |
| Cost per conversions: Messaging conversations started | **Field name:** `conversion_cost_onsite_conversion.messaging_conversation_started_7d` **Type:** metric **MCP:** Available |
| Cost per conversions: New Messaging Conversations | **Field name:** `conversion_cost_onsite_conversion.messaging_first_reply` **Type:** metric **MCP:** Available |
| Cost per conversions: Post Saves | **Field name:** `conversion_cost_onsite_conversion.post_save` **Type:** metric **MCP:** Available |
| Cost per conversions: On-Facebook Purchases | **Field name:** `conversion_cost_onsite_conversion.purchase` **Type:** metric **MCP:** Available |
| Cost per conversions: Outbound Clicks | **Field name:** `conversion_cost_outbound_click` **Type:** metric **MCP:** Available |
| Cost per conversions: Page Photo Views | **Field name:** `conversion_cost_photo_view` **Type:** metric **MCP:** Available |
| Cost per conversions: Post Shares | **Field name:** `conversion_cost_post` **Type:** metric **MCP:** Available |
| Cost per conversions: Post Reactions | **Field name:** `conversion_cost_post_reaction` **Type:** metric **MCP:** Available |
| Cost per conversions: Event Responses | **Field name:** `conversion_cost_rsvp` **Type:** metric **MCP:** Available |
| Cost per conversions: Contacts | **Field name:** `conversion_cost_contact_total` **Type:** metric **MCP:** Available |
| Cost per conversions: Website Contacts | **Field name:** `conversion_cost_contact_website` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Contacts | **Field name:** `conversion_cost_contact_mobile_app` **Type:** metric **MCP:** Available |
| Cost per conversions: Offline Contacts | **Field name:** `conversion_cost_contact_offline` **Type:** metric **MCP:** Available |
| Cost per conversions: Products Customized | **Field name:** `conversion_cost_customize_product_total` **Type:** metric **MCP:** Available |
| Cost per conversions: Website Products Customized | **Field name:** `conversion_cost_customize_product_website` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Products Customized | **Field name:** `conversion_cost_customize_product_mobile_app` **Type:** metric **MCP:** Available |
| Cost per conversions: Offline Products Customized | **Field name:** `conversion_cost_customize_product_offline` **Type:** metric **MCP:** Available |
| Cost per conversions: Donations | **Field name:** `conversion_cost_donate_total` **Type:** metric **MCP:** Available |
| Cost per conversions: Website Donations | **Field name:** `conversion_cost_donate_website` **Type:** metric **MCP:** Available |
| Cost per conversions: On Facebook Donations | **Field name:** `conversion_cost_donate_on_facebook` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Donations | **Field name:** `conversion_cost_donate_mobile_app` **Type:** metric **MCP:** Available |
| Cost per conversions: Offline Donations | **Field name:** `conversion_cost_donate_offline` **Type:** metric **MCP:** Available |
| Cost per conversions: Location Searches | **Field name:** `conversion_cost_find_location_total` **Type:** metric **MCP:** Available |
| Cost per conversions: Website Location Searches | **Field name:** `conversion_cost_find_location_website` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Location Searches | **Field name:** `conversion_cost_find_location_mobile_app` **Type:** metric **MCP:** Available |
| Cost per conversions: Offline App Location Searches | **Field name:** `conversion_cost_find_location_offline` **Type:** metric **MCP:** Available |
| Cost per conversions: Appointments Scheduled | **Field name:** `conversion_cost_schedule_total` **Type:** metric **MCP:** Available |
| Cost per conversions: Website Appointments Scheduled | **Field name:** `conversion_cost_schedule_website` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Appointments Scheduled | **Field name:** `conversion_cost_schedule_mobile_app` **Type:** metric **MCP:** Available |
| Cost per conversions: Offline App Appointments Scheduled | **Field name:** `conversion_cost_schedule_offline` **Type:** metric **MCP:** Available |
| Cost per conversions: Trials Started | **Field name:** `conversion_cost_start_trial_total` **Type:** metric **MCP:** Available |
| Cost per conversions: Website Trials Started | **Field name:** `conversion_cost_start_trial_website` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Trials Started | **Field name:** `conversion_cost_start_trial_mobile_app` **Type:** metric **MCP:** Available |
| Cost per conversions: Offline Trials Started | **Field name:** `conversion_cost_start_trial_offline` **Type:** metric **MCP:** Available |
| Cost per conversions: Applications Submitted | **Field name:** `conversion_cost_submit_application_total` **Type:** metric **MCP:** Available |
| Cost per conversions: Website Applications Submitted | **Field name:** `conversion_cost_submit_application_website` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Applications Submitted | **Field name:** `conversion_cost_submit_application_mobile_app` **Type:** metric **MCP:** Available |
| Cost per conversions: Offline Applications Submitted | **Field name:** `conversion_cost_submit_application_offline` **Type:** metric **MCP:** Available |
| Cost per conversions: On Facebook Applications Submitted | **Field name:** `conversion_cost_submit_application_on_facebook` **Type:** metric **MCP:** Available |
| Cost per conversions: Subscriptions | **Field name:** `conversion_cost_subscribe_total` **Type:** metric **MCP:** Available |
| Cost per conversions: Website Subscriptions | **Field name:** `conversion_cost_subscribe_website` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Subscriptions | **Field name:** `conversion_cost_subscribe_mobile_app` **Type:** metric **MCP:** Available |
| Cost per conversions: Offline Subscriptions | **Field name:** `conversion_cost_subscribe_offline` **Type:** metric **MCP:** Available |
| Cost per conversions: Recurring Subscription Payments | **Field name:** `conversion_cost_recurring_subscription_payment_total` **Type:** metric **MCP:** Available |
| Cost per conversions: Website Recurring Subscription Payments | **Field name:** `conversion_cost_recurring_subscription_payment_website` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Recurring Subscription Payments | **Field name:** `conversion_cost_recurring_subscription_payment_mobile_app` **Type:** metric **MCP:** Available |
| Cost per conversions: Offline Recurring Subscription Payments | **Field name:** `conversion_cost_recurring_subscription_payment_offline` **Type:** metric **MCP:** Available |
| Cost per conversions: Canceled Subscriptions | **Field name:** `conversion_cost_cancel_subscription_total` **Type:** metric **MCP:** Available |
| Cost per conversions: Website Canceled Subscriptions | **Field name:** `conversion_cost_cancel_subscription_website` **Type:** metric **MCP:** Available |
| Cost per conversions: Mobile App Canceled Subscriptions | **Field name:** `conversion_cost_cancel_subscription_mobile_app` **Type:** metric **MCP:** Available |
| Cost per conversions: Offline Canceled Subscriptions | **Field name:** `conversion_cost_cancel_subscription_offline` **Type:** metric **MCP:** Available |
| Cost per conversions: In-App Ad Clicks | **Field name:** `conversion_cost_ad_click_mobile_app` **Type:** metric **MCP:** Available |
| Cost per conversions: In-App Ad Impressions | **Field name:** `conversion_cost_ad_impression_mobile_app` **Type:** metric **MCP:** Available |
| Cost per conversions: Call Confirmation Clicks | **Field name:** `conversion_cost_click_to_call_call_confirm` **Type:** metric **MCP:** Available |
| Cost per conversions: Page Engagement | **Field name:** `conversion_cost_page_engagement` **Type:** metric **MCP:** Available |
| Cost per conversions: Post Engagement | **Field name:** `conversion_cost_post_engagement` **Type:** metric **MCP:** Available |
| Cost per conversions: All On-Facebook Leads | **Field name:** `conversion_cost_onsite_conversion.lead_grouped` **Type:** metric **MCP:** Available |
| Cost per conversions: All offsite leads plus all On-Facebook leads | **Field name:** `conversion_cost_lead` **Type:** metric **MCP:** Available |
| Cost per conversions: On-Facebook leads coming from Messenger and Instant Forms | **Field name:** `conversion_cost_leadgen_grouped` **Type:** metric **MCP:** Available |
| Cost per conversions: App Installs | **Field name:** `conversion_cost_omni_app_install` **Type:** metric **MCP:** Available |
| Conversions: Omni Purchases | **Field name:** `conversion_omni_purchase` **Type:** metric **MCP:** Available |
| Conversions: Offline Purchases | **Field name:** `conversion_offline_purchase` **Type:** metric **MCP:** Available |
| Conversions: Omni Purchases (Value) | **Field name:** `conversion_omni_purchase_value` **Type:** metric **MCP:** Available |
| Cost per conversions: Omni Purchases | **Field name:** `conversion_cost_omni_purchase` **Type:** metric **MCP:** Available |
| Conversions: Omni - Adds to Cart | **Field name:** `conversion_omni_add_to_cart` **Type:** metric **MCP:** Available |
| Cost per conversions: Omni - Adds to Cart | **Field name:** `conversion_cost_omni_add_to_cart` **Type:** metric **MCP:** Available |
| Cost per conversions: Registrations Completed | **Field name:** `conversion_cost_omni_complete_registration` **Type:** metric **MCP:** Available |
| Cost per conversions: Omni - Content Views | **Field name:** `conversion_cost_omni_view_content` **Type:** metric **MCP:** Available |
| Cost per conversions: Searches | **Field name:** `conversion_cost_omni_search` **Type:** metric **MCP:** Available |
| Cost per conversions: Omni - Checkouts Initiated | **Field name:** `conversion_cost_omni_initiated_checkout` **Type:** metric **MCP:** Available |
| Cost per conversions: Achievements Unlocked | **Field name:** `conversion_cost_omni_achievement_unlocked` **Type:** metric **MCP:** Available |
| Cost per conversions: App Activations | **Field name:** `conversion_cost_omni_activate_app` **Type:** metric **MCP:** Available |
| Cost per conversions: Levels Achieved | **Field name:** `conversion_cost_omni_level_achieved` **Type:** metric **MCP:** Available |
| Cost per conversions: Ratings Submitted | **Field name:** `conversion_cost_omni_rate` **Type:** metric **MCP:** Available |
| Cost per conversions: Credit Spends | **Field name:** `conversion_cost_omni_spend_credits` **Type:** metric **MCP:** Available |
| Cost per conversions: Tutorials Completed | **Field name:** `conversion_cost_omni_tutorial_completion` **Type:** metric **MCP:** Available |
| Cost per conversions: Custom Events | **Field name:** `conversion_cost_omni_custom` **Type:** metric **MCP:** Available |
| Purchase ROAS | **Field name:** `purchase_roas` **Type:** metric **MCP:** Available |
| Omni Purchase ROAS | **Field name:** `omni_purchase_roas` **Type:** metric **MCP:** Available |
| ThruPlays | **Field name:** `thruplays` **Type:** metric **MCP:** Available |
| Cost per ThruPlay | **Field name:** `cost_per_thruplay` **Type:** metric **MCP:** Available |
| Instagram Profile Visits | **Field name:** `profile_visit_view` **Type:** metric **MCP:** Available |
| Results | **Field name:** `objective_results` **Type:** metric **MCP:** Available |
| Cost per Result | **Field name:** `cost_per_objective_result` **Type:** metric **MCP:** Available |
| Cost per Instagram Profile Visit | **Field name:** `cost_per_profile_visit_view` **Type:** metric **MCP:** Available |
| Thumbstop Ratio | **Field name:** `thumbstop_ratio` **Type:** metric **MCP:** Available |
| Estimated Ad Recall Lift (people) | **Field name:** `estimated_ad_recallers` **Type:** metric **MCP:** Available |
| Estimated Ad Recall Lift Rate | **Field name:** `estimated_ad_recall_rate` **Type:** metric **MCP:** Available |
| Cost per Estimated Ad Recall Lift | **Field name:** `cost_per_estimated_ad_recallers` **Type:** metric **MCP:** Available |
| Returning Messaging Contacts | **Field name:** `returning_messaging_contacts` **Type:** metric **MCP:** Available |
| Cost per Returning Messaging Contact | **Field name:** `cost_per_returning_messaging_contacts` **Type:** metric **MCP:** Available |

### Videos

| | |
| - | - |
| Video Views | **Field name:** `video_views` **Type:** metric **MCP:** Available |
| Conversions: 3-Second Video Views | **Field name:** `conversion_video_view` **Type:** metric **MCP:** Available |
| Cost per conversions: 3-Second Video Views | **Field name:** `conversion_cost_video_view` **Type:** metric **MCP:** Available |
| Average Video Play Time | **Field name:** `video_avg_time_watched_actions` **Type:** metric **MCP:** Available |
| Conversions: Video watches 30 sec | **Field name:** `conversion_video_30_sec_watched_actions` **Type:** metric **MCP:** Available |
| Conversions: Video watches at 100% | **Field name:** `conversion_video_p100_watched_actions` **Type:** metric **MCP:** Available |
| Conversions: Video watches at 25% | **Field name:** `conversion_video_p25_watched_actions` **Type:** metric **MCP:** Available |
| Conversions: Video watches at 50% | **Field name:** `conversion_video_p50_watched_actions` **Type:** metric **MCP:** Available |
| Conversions: Video watches at 75% | **Field name:** `conversion_video_p75_watched_actions` **Type:** metric **MCP:** Available |
| Conversions: Video watches at 95% | **Field name:** `conversion_video_p95_watched_actions` **Type:** metric **MCP:** Available |
| 100% Video Plays Rate | **Field name:** `100_video_plays_rate` **Type:** metric **MCP:** Available |

## Related

> [card] [Fields catalog](https://docs.mastermetrics.com/en.md)
>
> Browse all sources

> [card] [Instagram](https://docs.mastermetrics.com/en/instagram/metrics.md)
>
> Metrics & Dimensions

> [card] [Facebook Pages](https://docs.mastermetrics.com/en/facebook/metrics.md)
>
> Metrics & Dimensions

> [card] [Shopify](https://docs.mastermetrics.com/en/shopify/metrics.md)
>
> Metrics & Dimensions


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