> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mastermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Meta Ads: Dimensions

> Complete reference of the Meta Ads dimensions in Master Metrics

> [!NOTE]
>
> **Last updated:** 2026-11-12

This reference covers the 44 dimensions available for Meta Ads in Master Metrics. Use it to understand how you can segment your data and how each field is named.

**Available in:** Dashboards · Reports · AI assistant · MCP

## Dimensions

Dimensions are the attributes you can use to segment and group your Meta Ads data.

### General

| | |
| - | - |
| Region | **Field name:** `region` **Type:** dimension |
| Country | **Field name:** `country` **Type:** dimension |
| Campaign | **Field name:** `campaign` **Type:** dimension |
| Ad Account | **Field name:** `ad_account` **Type:** dimension |
| Ad Set | **Field name:** `ad_set` **Type:** dimension |
| Ad Set Status | **Field name:** `adset_status` **Type:** dimension |
| Ad | **Field name:** `ad_name` **Type:** dimension |
| Year | **Field name:** `year` **Type:** dimension |
| Quarter | **Field name:** `quarter` **Type:** dimension |
| Month | **Field name:** `month` **Type:** dimension |
| Week | **Field name:** `week` **Type:** dimension |
| Day | **Field name:** `day` **Type:** dimension |
| Gender | **Field name:** `gender` **Type:** dimension |
| Age | **Field name:** `age` **Type:** dimension |
| Audience type | **Field name:** `user_segment_key` **Type:** dimension |
| Device platform | **Field name:** `device_platform` **Type:** dimension |
| Impression device | **Field name:** `impression_device` **Type:** dimension |
| Campaign Objective | **Field name:** `objective` **Type:** dimension |
| Publisher platform | **Field name:** `publisher_platform` **Type:** dimension |
| Time of day (ad account time zone) | **Field name:** `hourly_stats_aggregated_by_advertiser_time_zone` **Type:** dimension |
| Time of day (viewer's time zone) | **Field name:** `hourly_stats_aggregated_by_audience_time_zone` **Type:** dimension |
| Platform position | **Field name:** `platform_position` **Type:** dimension |
| Placement | **Field name:** `placement` **Type:** dimension |
| Ad image | **Field name:** `ad_image` **Type:** dimension |
| Ad image and title | **Field name:** `ad_image_title` **Type:** dimension |
| Ad image, title and description | **Field name:** `ad_image_title_description` **Type:** dimension |
| Ad Creative name | **Field name:** `ad_creative_name` **Type:** dimension |
| Ad Body | **Field name:** `ad_body` **Type:** dimension |
| Ad Title | **Field name:** `ad_title` **Type:** dimension |
| Ad Status (Effective status) | **Field name:** `ad_effective_status` **Type:** dimension |
| Ad Status (Configured status) | **Field name:** `ad_status` **Type:** dimension |
| Ad URL | **Field name:** `ad_url` **Type:** dimension |
| CTA Type | **Field name:** `ad_cta_type` **Type:** dimension |
| Ad creative status | **Field name:** `ad_creative_status` **Type:** dimension |
| Ad Account ID | **Field name:** `account_id` **Type:** dimension |
| Campaign ID | **Field name:** `campaign_id` **Type:** dimension |
| Ad Image URL | **Field name:** `ad_image_url` **Type:** dimension |
| Ad Set ID | **Field name:** `adset_id` **Type:** dimension |
| Ad ID | **Field name:** `ad_id` **Type:** dimension |
| Ad URL Tags | **Field name:** `url_tags` **Type:** dimension |
| Ad Name (Accumulated) | **Field name:** `ad_name_joined` **Type:** dimension |
| Campaign Status | **Field name:** `campaign_status` **Type:** dimension |
| Campaign Start Date | **Field name:** `campaign_start_date` **Type:** dimension |
| Campaign End Date | **Field name:** `campaign_end_date` **Type:** dimension |

## Related

> [card] [Fields catalog](https://docs.mastermetrics.com/en.md)
>
> Browse all sources

> [card] [Instagram](https://docs.mastermetrics.com/en/instagram/metrics.md)
>
> Metrics & Dimensions

> [card] [Facebook Pages](https://docs.mastermetrics.com/en/facebook/metrics.md)
>
> Metrics & Dimensions

> [card] [Shopify](https://docs.mastermetrics.com/en/shopify/metrics.md)
>
> Metrics & Dimensions


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.