> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mastermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Mercado Ads: Metrics

> Complete reference of the Mercado Ads metrics in Master Metrics

> [!NOTE]
>
> **Last updated:** 2026-11-12

This reference covers the 13 metrics available for Mercado Ads in Master Metrics. Use it to understand which data you can pull and how each field is named.

**Available in:** Dashboards · Reports · AI assistant · MCP

## Metrics

Metrics are the numeric values you can measure and aggregate from your Mercado Ads data.

### Product Ads

| | |
| - | - |
| Impressions | **Field name:** `mercadoads_prints` **Type:** metric **MCP:** Available |
| Clicks | **Field name:** `mercadoads_clicks` **Type:** metric **MCP:** Available |
| CTR | **Field name:** `mercadoads_ctr` **Type:** metric **MCP:** Available |
| Spend | **Field name:** `mercadoads_cost` **Type:** metric **MCP:** Available |
| Average CPC | **Field name:** `mercadoads_cpc` **Type:** metric **MCP:** Available |
| Conversions (Sales) | **Field name:** `mercadoads_advertising_items_quantity` **Type:** metric **MCP:** Available |
| Units Sold | **Field name:** `mercadoads_units_quantity` **Type:** metric **MCP:** Available |
| Attributed Revenue | **Field name:** `mercadoads_total_amount` **Type:** metric **MCP:** Available |
| ROAS | **Field name:** `mercadoads_roas` **Type:** metric **MCP:** Available |
| Direct Conversions | **Field name:** `mercadoads_direct_items_quantity` **Type:** metric **MCP:** Available |
| Assisted Conversions | **Field name:** `mercadoads_indirect_items_quantity` **Type:** metric **MCP:** Available |
| Direct Revenue | **Field name:** `mercadoads_direct_amount` **Type:** metric **MCP:** Available |
| Indirect Revenue | **Field name:** `mercadoads_indirect_amount` **Type:** metric **MCP:** Available |

## Related

> [card] [Fields catalog](https://docs.mastermetrics.com/en.md)
>
> Browse all sources

> [card] [Instagram](https://docs.mastermetrics.com/en/instagram/metrics.md)
>
> Metrics & Dimensions

> [card] [Facebook Pages](https://docs.mastermetrics.com/en/facebook/metrics.md)
>
> Metrics & Dimensions

> [card] [Shopify](https://docs.mastermetrics.com/en/shopify/metrics.md)
>
> Metrics & Dimensions


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