> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mastermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Nube: Metrics

> Complete reference of the Marketing Nube metrics in Master Metrics

> [!NOTE]
>
> **Last updated:** 2026-11-12

This reference covers the 25 metrics available for Marketing Nube in Master Metrics. Use it to understand which data you can pull and how each field is named.

**Available in:** Dashboards · Reports · AI assistant · MCP

## Metrics

Metrics are the numeric values you can measure and aggregate from your Marketing Nube data.

### Campaigns

| | |
| - | - |
| Sent (Campaigns) | **Field name:** `mn_campaign_sent` **Type:** metric **MCP:** Available |
| Opens (Campaigns) | **Field name:** `mn_campaign_opened` **Type:** metric **MCP:** Available |
| Opens % (Campaigns) | **Field name:** `mn_campaign_openedP` **Type:** metric **MCP:** Available |
| Clicks (Campaigns) | **Field name:** `mn_campaign_clicked` **Type:** metric **MCP:** Available |
| Clicks % (Campaigns) | **Field name:** `mn_campaign_clickedP` **Type:** metric **MCP:** Available |
| Bounces (Campaigns) | **Field name:** `mn_campaign_bounced` **Type:** metric **MCP:** Available |
| Bounces % (Campaigns) | **Field name:** `mn_campaign_bouncedP` **Type:** metric **MCP:** Available |
| Unsubscribes (Campaigns) | **Field name:** `mn_campaign_unsubscribed` **Type:** metric **MCP:** Available |
| Unsubscribes % (Campaigns) | **Field name:** `mn_campaign_unsubscribedP` **Type:** metric **MCP:** Available |
| Marked as Spam (Campaigns) | **Field name:** `mn_campaign_complained` **Type:** metric **MCP:** Available |
| Marked as Spam % (Campaigns) | **Field name:** `mn_campaign_complainedP` **Type:** metric **MCP:** Available |
| CTOR (Click / Opens) (Campaigns) | **Field name:** `mn_campaign_ctor` **Type:** metric **MCP:** Available |
| Conversions Revenue (Campaigns) | **Field name:** `mn_campaign_conversionsAmount` **Type:** metric **MCP:** Available |
| Conversions (Campaigns) | **Field name:** `mn_campaign_conversions` **Type:** metric **MCP:** Available |

### Automations

| | |
| - | - |
| Triggered (Automations) | **Field name:** `mn_automation_triggered` **Type:** metric **MCP:** Available |
| Sent (Automations) | **Field name:** `mn_automation_sent` **Type:** metric **MCP:** Available |
| Opens (Automations) | **Field name:** `mn_automation_opened` **Type:** metric **MCP:** Available |
| Clicks (Automations) | **Field name:** `mn_automation_clicked` **Type:** metric **MCP:** Available |
| Sales (Automations) | **Field name:** `mn_automation_converted` **Type:** metric **MCP:** Available |
| Sales Revenue (Automations) | **Field name:** `mn_automation_converted_amount` **Type:** metric **MCP:** Available |

### Contacts

| | |
| - | - |
| Total opens (Contacts) | **Field name:** `mn_contact_count_opens` **Type:** metric **MCP:** Available |
| Total clicks (Contacts) | **Field name:** `mn_contact_count_clicks` **Type:** metric **MCP:** Available |
| Total contacts (Contacts) | **Field name:** `mn_contact_count_contacts` **Type:** metric **MCP:** Available |
| Total contacts (lifetime) (Contacts) | **Field name:** `mn_contact_count_contacts_lifetime` **Type:** metric **MCP:** Available |
| Total bounces (Contacts) | **Field name:** `mn_contact_count_bounced` **Type:** metric **MCP:** Available |

## Related

> [card] [Fields catalog](https://docs.mastermetrics.com/en.md)
>
> Browse all sources

> [card] [Instagram](https://docs.mastermetrics.com/en/instagram/metrics.md)
>
> Metrics & Dimensions

> [card] [Facebook Pages](https://docs.mastermetrics.com/en/facebook/metrics.md)
>
> Metrics & Dimensions

> [card] [Shopify](https://docs.mastermetrics.com/en/shopify/metrics.md)
>
> Metrics & Dimensions


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