> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mastermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# LinkedIn Ads: Metrics

> Complete reference of the LinkedIn Ads metrics in Master Metrics

> [!NOTE]
>
> **Last updated:** 2026-11-12

This reference covers the 111 metrics available for LinkedIn Ads in Master Metrics. Use it to understand which data you can pull and how each field is named.

**Available in:** Dashboards · Reports · AI assistant · MCP

## Metrics

Metrics are the numeric values you can measure and aggregate from your LinkedIn Ads data.

### Performance

| | |
| - | - |
| Cost Per Click (CPC) | **Field name:** `linkedin_cpc` **Type:** metric **MCP:** Available |
| Tax per clicks (CTR) | **Field name:** `linkedin_ctr` **Type:** metric **MCP:** Available |
| Outbound CTR (click-through rate) | **Field name:** `linkedin_ctr_outbound_click` **Type:** metric **MCP:** Available |
| Cost per outbound click | **Field name:** `linkedin_cpc_outbound_click` **Type:** metric **MCP:** Available |
| Cost Per Thousand Impressions (CPM) | **Field name:** `linkedin_average_cpm` **Type:** metric **MCP:** Available |
| Clicks (all) | **Field name:** `clicks` **Type:** metric **MCP:** Available |
| Impressions | **Field name:** `impressions` **Type:** metric **MCP:** Available |
| Reach | **Field name:** `approximateMemberReach` **Type:** metric **MCP:** Available |
| Cost in USD | **Field name:** `costInUsd` **Type:** metric **MCP:** Available |
| Cost Per Conversion | **Field name:** `linkedin_cost_per_conversion` **Type:** metric **MCP:** Available |
| Cost per One Click Leads | **Field name:** `linkedin_cost_per_conversion_one_click_leads` **Type:** metric **MCP:** Available |
| Cost per Sends | **Field name:** `linkedin_cost_per_conversion_sends` **Type:** metric **MCP:** Available |
| Cost per Opens | **Field name:** `linkedin_cost_per_conversion_opens` **Type:** metric **MCP:** Available |
| ROA (Return over Ad Spent) | **Field name:** `linkedin_return_over_ad_spent` **Type:** metric **MCP:** Available |
| Conversion Rate % | **Field name:** `linkedin_conversion_rate` **Type:** metric **MCP:** Available |
| Action Clicks | **Field name:** `actionClicks` **Type:** metric **MCP:** Available |
| Ad Unit Clicks | **Field name:** `adUnitClicks` **Type:** metric **MCP:** Available |
| Approximate Unique Impressions | **Field name:** `approximateUniqueImpressions` **Type:** metric **MCP:** Available |
| Card Clicks | **Field name:** `cardClicks` **Type:** metric **MCP:** Available |
| Card Impressions | **Field name:** `cardImpressions` **Type:** metric **MCP:** Available |
| Comment Likes | **Field name:** `commentLikes` **Type:** metric **MCP:** Available |
| Comments | **Field name:** `comments` **Type:** metric **MCP:** Available |
| Company Page Clicks | **Field name:** `companyPageClicks` **Type:** metric **MCP:** Available |
| Conversion Value In Local Currency | **Field name:** `conversionValueInLocalCurrency` **Type:** metric **MCP:** Available |
| Cost In Local Currency | **Field name:** `costInLocalCurrency` **Type:** metric **MCP:** Available |
| Date Range | **Field name:** `dateRange` **Type:** metric **MCP:** Available |
| Document Completions | **Field name:** `documentCompletions` **Type:** metric **MCP:** Available |
| Document First Quartile Completions | **Field name:** `documentFirstQuartileCompletions` **Type:** metric **MCP:** Available |
| Document Midpoint Completions | **Field name:** `documentMidpointCompletions` **Type:** metric **MCP:** Available |
| Document Third Quartile Completions | **Field name:** `documentThirdQuartileCompletions` **Type:** metric **MCP:** Available |
| Download Clicks | **Field name:** `downloadClicks` **Type:** metric **MCP:** Available |
| Conversions | **Field name:** `externalWebsiteConversions` **Type:** metric **MCP:** Available |
| Post Click Conversions | **Field name:** `externalWebsitePostClickConversions` **Type:** metric **MCP:** Available |
| Post View Conversions | **Field name:** `externalWebsitePostViewConversions` **Type:** metric **MCP:** Available |
| Follows | **Field name:** `follows` **Type:** metric **MCP:** Available |
| Full Screen Plays | **Field name:** `fullScreenPlays` **Type:** metric **MCP:** Available |
| Job Applications | **Field name:** `jobApplications` **Type:** metric **MCP:** Available |
| Job Apply Clicks | **Field name:** `jobApplyClicks` **Type:** metric **MCP:** Available |
| Landing Page Clicks | **Field name:** `landingPageClicks` **Type:** metric **MCP:** Available |
| Lead Generation Mail Contact Info Shares | **Field name:** `leadGenerationMailContactInfoShares` **Type:** metric **MCP:** Available |
| Lead Generation Mail Interested Clicks | **Field name:** `leadGenerationMailInterestedClicks` **Type:** metric **MCP:** Available |
| Likes | **Field name:** `likes` **Type:** metric **MCP:** Available |
| One Click Lead Form Opens | **Field name:** `oneClickLeadFormOpens` **Type:** metric **MCP:** Available |
| One Click Leads | **Field name:** `oneClickLeads` **Type:** metric **MCP:** Available |
| Opens | **Field name:** `opens` **Type:** metric **MCP:** Available |
| Other Engagements | **Field name:** `otherEngagements` **Type:** metric **MCP:** Available |
| Pivot Values | **Field name:** `pivotValues` **Type:** metric **MCP:** Available |
| Post Click Job Applications | **Field name:** `postClickJobApplications` **Type:** metric **MCP:** Available |
| Post Click Job Apply Clicks | **Field name:** `postClickJobApplyClicks` **Type:** metric **MCP:** Available |
| Post Click Registrations | **Field name:** `postClickRegistrations` **Type:** metric **MCP:** Available |
| Post View Job Applications | **Field name:** `postViewJobApplications` **Type:** metric **MCP:** Available |
| Post View Job Apply Clicks | **Field name:** `postViewJobApplyClicks` **Type:** metric **MCP:** Available |
| Post View Registrations | **Field name:** `postViewRegistrations` **Type:** metric **MCP:** Available |
| Reactions | **Field name:** `reactions` **Type:** metric **MCP:** Available |
| Registrations | **Field name:** `registrations` **Type:** metric **MCP:** Available |
| Sends | **Field name:** `sends` **Type:** metric **MCP:** Available |
| Shares | **Field name:** `shares` **Type:** metric **MCP:** Available |
| Talent Leads | **Field name:** `talentLeads` **Type:** metric **MCP:** Available |
| Cost Per Qualified Lead | **Field name:** `costPerQualifiedLead` **Type:** metric **MCP:** Available |
| Qualified Leads | **Field name:** `qualifiedLeads` **Type:** metric **MCP:** Available |
| Valid Work Email Leads | **Field name:** `validWorkEmailLeads` **Type:** metric **MCP:** Available |
| TextUrlClicks | **Field name:** `textUrlClicks` **Type:** metric **MCP:** Available |
| Total Engagements | **Field name:** `totalEngagements` **Type:** metric **MCP:** Available |
| Conversions from interactions rate | **Field name:** `linkedin_conversions_from_interactions_rate` **Type:** metric **MCP:** Available |
| Video Completions | **Field name:** `videoCompletions` **Type:** metric **MCP:** Available |
| Video First Quartile Completions | **Field name:** `videoFirstQuartileCompletions` **Type:** metric **MCP:** Available |
| Video Midpoint Completions | **Field name:** `videoMidpointCompletions` **Type:** metric **MCP:** Available |
| Video Starts | **Field name:** `videoStarts` **Type:** metric **MCP:** Available |
| Video Third Quartile Completions | **Field name:** `videoThirdQuartileCompletions` **Type:** metric **MCP:** Available |
| Video Views | **Field name:** `videoViews` **Type:** metric **MCP:** Available |
| Viral Card Clicks | **Field name:** `viralCardClicks` **Type:** metric **MCP:** Available |
| Viral Card Impressions | **Field name:** `viralCardImpressions` **Type:** metric **MCP:** Available |
| Viral Clicks | **Field name:** `viralClicks` **Type:** metric **MCP:** Available |
| Viral Comment Likes | **Field name:** `viralCommentLikes` **Type:** metric **MCP:** Available |
| Viral Comments | **Field name:** `viralComments` **Type:** metric **MCP:** Available |
| Viral Company Page Clicks | **Field name:** `viralCompanyPageClicks` **Type:** metric **MCP:** Available |
| Viral Document Completions | **Field name:** `viralDocumentCompletions` **Type:** metric **MCP:** Available |
| Viral Document First Quartile Completions | **Field name:** `viralDocumentFirstQuartileCompletions` **Type:** metric **MCP:** Available |
| Viral Document Midpoint Completions | **Field name:** `viralDocumentMidpointCompletions` **Type:** metric **MCP:** Available |
| Viral Document Third Quartile Completions | **Field name:** `viralDocumentThirdQuartileCompletions` **Type:** metric **MCP:** Available |
| Viral Download Clicks | **Field name:** `viralDownloadClicks` **Type:** metric **MCP:** Available |
| Viral External Website Conversions | **Field name:** `viralExternalWebsiteConversions` **Type:** metric **MCP:** Available |
| Viral External Website Post Click Conversions | **Field name:** `viralExternalWebsitePostClickConversions` **Type:** metric **MCP:** Available |
| Viral External Website Post View Conversions | **Field name:** `viralExternalWebsitePostViewConversions` **Type:** metric **MCP:** Available |
| Viral Follows | **Field name:** `viralFollows` **Type:** metric **MCP:** Available |
| Viral Full Screen Plays | **Field name:** `viralFullScreenPlays` **Type:** metric **MCP:** Available |
| Viral Impressions | **Field name:** `viralImpressions` **Type:** metric **MCP:** Available |
| Viral Job Applications | **Field name:** `viralJobApplications` **Type:** metric **MCP:** Available |
| Viral Job Apply Clicks | **Field name:** `viralJobApplyClicks` **Type:** metric **MCP:** Available |
| Viral Landing Page Clicks | **Field name:** `viralLandingPageClicks` **Type:** metric **MCP:** Available |
| Viral Likes | **Field name:** `viralLikes` **Type:** metric **MCP:** Available |
| Viral One Click Lead Form Opens | **Field name:** `viralOneClickLeadFormOpens` **Type:** metric **MCP:** Available |
| Viral One Click Leads | **Field name:** `viralOneClickLeads` **Type:** metric **MCP:** Available |
| Viral Other Engagements | **Field name:** `viralOtherEngagements` **Type:** metric **MCP:** Available |
| Viral Post Click Job Applications | **Field name:** `viralPostClickJobApplications` **Type:** metric **MCP:** Available |
| Viral Post Click Job Apply Clicks | **Field name:** `viralPostClickJobApplyClicks` **Type:** metric **MCP:** Available |
| Viral Post Click Registrations | **Field name:** `viralPostClickRegistrations` **Type:** metric **MCP:** Available |
| Viral Post View Job Applications | **Field name:** `viralPostViewJobApplications` **Type:** metric **MCP:** Available |
| Viral Post View Job Apply Clicks | **Field name:** `viralPostViewJobApplyClicks` **Type:** metric **MCP:** Available |
| Viral Post View Registrations | **Field name:** `viralPostViewRegistrations` **Type:** metric **MCP:** Available |
| Viral Reactions | **Field name:** `viralReactions` **Type:** metric **MCP:** Available |
| Viral Registrations | **Field name:** `viralRegistrations` **Type:** metric **MCP:** Available |
| Viral Shares | **Field name:** `viralShares` **Type:** metric **MCP:** Available |
| Viral Total Engagements | **Field name:** `viralTotalEngagements` **Type:** metric **MCP:** Available |
| Viral Video Completions | **Field name:** `viralVideoCompletions` **Type:** metric **MCP:** Available |
| Viral Video First Quartile Completions | **Field name:** `viralVideoFirstQuartileCompletions` **Type:** metric **MCP:** Available |
| Viral Video Midpoint Completions | **Field name:** `viralVideoMidpointCompletions` **Type:** metric **MCP:** Available |
| Viral Video Starts | **Field name:** `viralVideoStarts` **Type:** metric **MCP:** Available |
| Viral Video Third Quartile Completions | **Field name:** `viralVideoThirdQuartileCompletions` **Type:** metric **MCP:** Available |
| Viral Video Views | **Field name:** `viralVideoViews` **Type:** metric **MCP:** Available |
| Frequency | **Field name:** `frequency` **Type:** metric **MCP:** Available |

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