> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mastermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Instagram: Dimensions

> Complete reference of the Instagram dimensions in Master Metrics

> [!NOTE]
>
> **Last updated:** 2026-11-12

This reference covers the 25 dimensions available for Instagram in Master Metrics. Use it to understand how you can segment your data and how each field is named.

**Available in:** Dashboards · Reports · AI assistant · MCP

## Dimensions

Dimensions are the attributes you can use to segment and group your Instagram data.

### Account

| | |
| - | - |
| Account ID | Unique identifier of the Facebook Page linked to the Instagram account. **Field name:** `ACCOUND_ID` **Type:** dimension |
| Profile name | Display name of the Instagram profile. **Field name:** `PROFILE_NAME` **Type:** dimension |
| Profile ID | Unique identifier of the Instagram business or creator account. **Field name:** `PROFILE_ID` **Type:** dimension |
| Username | Instagram handle of the account, without the @. **Field name:** `USERNAME` **Type:** dimension |
| Contact button type | Profile contact button that was tapped: call, email, text, directions or book now. **Field name:** `CONTACT_BUTTON_TYPE` **Type:** dimension |
| Hour | Hour of the day, used with hourly metrics such as online followers. **Field name:** `HOUR` **Type:** dimension |

### Media

| | |
| - | - |
| Media ID | Unique identifier of the post, reel or story. **Field name:** `MEDIA_ID` **Type:** dimension |
| Media caption | Caption text published with the post, reel or story. **Field name:** `MEDIA_CAPTION` **Type:** dimension |
| Media image | Thumbnail image of the post, reel or story. **Field name:** `MEDIA_IMAGE` **Type:** dimension |
| Media image and Caption | Thumbnail image shown together with the caption of the post, reel or story. **Field name:** `MEDIA_IMAGE_CAPTION` **Type:** dimension |
| Media type | Format of the content: image, video or carousel album. **Field name:** `MEDIA_TYPE` **Type:** dimension |
| Media product type | Instagram surface where the content was published: feed, reels, story or ad. **Field name:** `MEDIA_PRODUCT_TYPE` **Type:** dimension |
| Follow Type | Splits the metric between accounts that follow the profile and accounts that do not. **Field name:** `FOLLOW_TYPE` **Type:** dimension |
| Media permalink | Public URL of the post, reel or story on Instagram. **Field name:** `PERMALINK` **Type:** dimension |
| Media Creation Date | Date on which the post, reel or story was published. **Field name:** `creation_date` **Type:** dimension |
| Media Creation Time | Date and time at which the post, reel or story was published. **Field name:** `creation_time` **Type:** dimension |

### Audience

| | |
| - | - |
| Age | Age range of the audience (13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+). Available for demographic metrics. **Field name:** `AGE` **Type:** dimension |
| Gender | Gender of the audience: female, male or undefined. Available for demographic metrics. **Field name:** `GENDER` **Type:** dimension |
| Country | Country of the audience. Available for demographic metrics. **Field name:** `COUNTRY` **Type:** dimension |
| City | City of the audience. Available for demographic metrics. **Field name:** `CITY` **Type:** dimension |

### Time

| | |
| - | - |
| Year | Groups the data by calendar year. **Field name:** `year` **Type:** dimension |
| Quarter | Groups the data by calendar quarter. **Field name:** `quarter` **Type:** dimension |
| Month | Groups the data by calendar month. **Field name:** `month` **Type:** dimension |
| Week | Groups the data by week. **Field name:** `week` **Type:** dimension |
| Day | Groups the data by day. **Field name:** `day` **Type:** dimension |

## Related

> [card] [Fields catalog](https://docs.mastermetrics.com/en.md)
>
> Browse all sources

> [card] [Facebook Pages](https://docs.mastermetrics.com/en/facebook/metrics.md)
>
> Metrics & Dimensions

> [card] [Shopify](https://docs.mastermetrics.com/en/shopify/metrics.md)
>
> Metrics & Dimensions

> [card] [Tiendanube](https://docs.mastermetrics.com/en/tiendanube/metrics.md)
>
> Metrics & Dimensions


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