> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mastermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Business Profile: Metrics

> Complete reference of the Google Business Profile metrics in Master Metrics

> [!NOTE]
>
> **Last updated:** 2026-11-12

This reference covers the 20 metrics available for Google Business Profile in Master Metrics. Use it to understand which data you can pull and how each field is named.

**Available in:** Dashboards · Reports · AI assistant · MCP

## Metrics

Metrics are the numeric values you can measure and aggregate from your Google Business Profile data.

### Performance

| | |
| - | - |
| Website Clicks | **Field name:** `gmb_website_clicks` **Type:** metric **MCP:** Available |
| Views Maps Desktop | **Field name:** `gmb_views_maps_desktop` **Type:** metric **MCP:** Available |
| Views Maps Mobile | **Field name:** `gmb_views_maps_mobile` **Type:** metric **MCP:** Available |
| Call Clicks | **Field name:** `gmb_call_clicks` **Type:** metric **MCP:** Available |
| Actions Driving Directions | **Field name:** `gmb_actions_driving_directions` **Type:** metric **MCP:** Available |
| Actions Messages | **Field name:** `gmb_actions_messages` **Type:** metric **MCP:** Available |
| Actions Bookings | **Field name:** `gmb_actions_bookings` **Type:** metric **MCP:** Available |
| Views Search Mobile | **Field name:** `gmb_views_search_mobile` **Type:** metric **MCP:** Available |
| Views Search Desktop | **Field name:** `gmb_views_search_desktop` **Type:** metric **MCP:** Available |
| Views Total | **Field name:** `gmb_views_totals` **Type:** metric **MCP:** Available |
| Views Maps | **Field name:** `gmb_views_maps` **Type:** metric **MCP:** Available |
| Views Search | **Field name:** `gmb_views_search` **Type:** metric **MCP:** Available |
| Actions Total | **Field name:** `gmb_actions_total` **Type:** metric **MCP:** Available |

### Posts

| | |
| - | - |
| Post Count | **Field name:** `gmb_post_count` **Type:** metric **MCP:** Available |

### Reviews

| | |
| - | - |
| Review Total Count (Timeframe) | **Field name:** `gmb_review_total_count` **Type:** metric **MCP:** Available |
| Total Review Count (Lifetime) | **Field name:** `gmb_total_review_count` **Type:** metric **MCP:** Available |
| Review Average Star Rating (Timeframe) | **Field name:** `gmb_review_avg_star_rating` **Type:** metric **MCP:** Available |
| Total Review Star Rating (Lifetime) | **Field name:** `gmb_total_review_star_rating` **Type:** metric **MCP:** Available |
| Review Reply Response Time (Timeframe) | **Field name:** `gmb_review_reply_response_time` **Type:** metric **MCP:** Available |

### Keywords

| | |
| - | - |
| Search Impressions By Keyword (Monthly) | **Field name:** `gmb_impressions_by_keyword` **Type:** metric **MCP:** Available |

## Related

> [card] [Fields catalog](https://docs.mastermetrics.com/en.md)
>
> Browse all sources

> [card] [Instagram](https://docs.mastermetrics.com/en/instagram/metrics.md)
>
> Metrics & Dimensions

> [card] [Facebook Pages](https://docs.mastermetrics.com/en/facebook/metrics.md)
>
> Metrics & Dimensions

> [card] [Shopify](https://docs.mastermetrics.com/en/shopify/metrics.md)
>
> Metrics & Dimensions


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