> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mastermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads: Dimensions

> Complete reference of the Google Ads dimensions in Master Metrics

> [!NOTE]
>
> **Last updated:** 2026-11-13

This reference covers the 92 dimensions available for Google Ads in Master Metrics. Use it to understand how you can segment your data and how each field is named.

**Available in:** Dashboards · Reports · AI assistant · MCP

## Dimensions

Dimensions are the attributes you can use to segment and group your Google Ads data.

### Time

| | |
| - | - |
| Date | **Field name:** `segments.date` **Type:** dimension |
| Day of week | **Field name:** `segments.day_of_week` **Type:** dimension |
| Hour | **Field name:** `segments.hour` **Type:** dimension |
| Month | **Field name:** `segments.month` **Type:** dimension |
| Month of year | **Field name:** `segments.month_of_year` **Type:** dimension |
| Quarter | **Field name:** `segments.quarter` **Type:** dimension |
| Week | **Field name:** `segments.week` **Type:** dimension |
| Year | **Field name:** `segments.year` **Type:** dimension |

### Account

| | |
| - | - |
| Account Currency Code | **Field name:** `customer.currency_code` **Type:** dimension |
| Account Name | **Field name:** `customer.descriptive_name` **Type:** dimension |
| Account ID | **Field name:** `customer.id` **Type:** dimension |
| Account Optimization Score | **Field name:** `customer.optimization_score` **Type:** dimension |
| Account Status | **Field name:** `customer.status` **Type:** dimension |
| Account Time Zone | **Field name:** `customer.time_zone` **Type:** dimension |

### Campaigns

| | |
| - | - |
| Campaign Advertising Channel Type | **Field name:** `campaign.advertising_channel_type` **Type:** dimension |
| Campaign Bidding Strategy | **Field name:** `campaign.bidding_strategy` **Type:** dimension |
| Campaign Bidding Strategy Type | **Field name:** `campaign.bidding_strategy_type` **Type:** dimension |
| Campaign End Date | **Field name:** `campaign.end_date` **Type:** dimension |
| Campaign ID | **Field name:** `campaign.id` **Type:** dimension |
| Campaign Labels | **Field name:** `campaign.labels` **Type:** dimension |
| Campaign Name | **Field name:** `campaign.name` **Type:** dimension |
| Campaign Optimization Score | **Field name:** `campaign.optimization_score` **Type:** dimension |
| Campaign Primary Status | **Field name:** `campaign.primary_status` **Type:** dimension |
| Campaign Primary Status Reasons | **Field name:** `campaign.primary_status_reasons` **Type:** dimension |
| Campaign Serving Status | **Field name:** `campaign.serving_status` **Type:** dimension |
| Campaign Start Date | **Field name:** `campaign.start_date` **Type:** dimension |
| Campaign Status | **Field name:** `campaign.status` **Type:** dimension |

### Budget

| | |
| - | - |
| Budget Amount | **Field name:** `campaign_budget.amount_micros` **Type:** dimension |
| Budget Delivery Method | **Field name:** `campaign_budget.delivery_method` **Type:** dimension |
| Is Shared Budget | **Field name:** `campaign_budget.explicitly_shared` **Type:** dimension |
| Budget ID | **Field name:** `campaign_budget.id` **Type:** dimension |
| Budget Name | **Field name:** `campaign_budget.name` **Type:** dimension |
| Budget Period | **Field name:** `campaign_budget.period` **Type:** dimension |
| Budget Status | **Field name:** `campaign_budget.status` **Type:** dimension |
| Budget Type | **Field name:** `campaign_budget.type` **Type:** dimension |

### Bidding strategy

| | |
| - | - |
| Bidding Strategy Name | **Field name:** `bidding_strategy.name` **Type:** dimension |
| Bidding Strategy Status | **Field name:** `bidding_strategy.status` **Type:** dimension |
| Bidding Strategy Type | **Field name:** `bidding_strategy.type` **Type:** dimension |

### Ad groups

| | |
| - | - |
| Ad Group ID | **Field name:** `ad_group.id` **Type:** dimension |
| Ad Group Labels | **Field name:** `ad_group.labels` **Type:** dimension |
| Ad Group Name | **Field name:** `ad_group.name` **Type:** dimension |
| Ad Group Status | **Field name:** `ad_group.status` **Type:** dimension |
| Ad Group Type | **Field name:** `ad_group.type` **Type:** dimension |

### Ads

| | |
| - | - |
| Ad Group Ad Display Url | **Field name:** `ad_group_ad.ad.display_url` **Type:** dimension |
| Ad Group Ad Expanded Dynamic Search Description | **Field name:** `ad_group_ad.ad.expanded_dynamic_search_ad.description` **Type:** dimension |
| Ad Group Ad Expanded Dynamic Search Description 2 | **Field name:** `ad_group_ad.ad.expanded_dynamic_search_ad.description2` **Type:** dimension |
| Ad Group Ad Expanded Text Description | **Field name:** `ad_group_ad.ad.expanded_text_ad.description` **Type:** dimension |
| Ad Group Ad Expanded Text Description 2 | **Field name:** `ad_group_ad.ad.expanded_text_ad.description2` **Type:** dimension |
| Ad Group Ad Expanded Text Headline Part 1 | **Field name:** `ad_group_ad.ad.expanded_text_ad.headline_part1` **Type:** dimension |
| Ad Group Ad Expanded Text Headline Part 2 | **Field name:** `ad_group_ad.ad.expanded_text_ad.headline_part2` **Type:** dimension |
| Ad Group Ad Expanded Text Headline Part 3 | **Field name:** `ad_group_ad.ad.expanded_text_ad.headline_part3` **Type:** dimension |
| Ad Group Ad Expanded Text Path 1 | **Field name:** `ad_group_ad.ad.expanded_text_ad.path1` **Type:** dimension |
| Ad Group Ad Expanded Text Path 2 | **Field name:** `ad_group_ad.ad.expanded_text_ad.path2` **Type:** dimension |
| Ad ID | **Field name:** `ad_group_ad.ad.id` **Type:** dimension |
| Ad Name | **Field name:** `ad_group_ad.ad.name` **Type:** dimension |
| Ad Group Ad Responsive Display Description | **Field name:** `ad_group_ad.ad.responsive_display_ad.descriptions` **Type:** dimension |
| Ad Group Ad Responsive Display Headlines | **Field name:** `ad_group_ad.ad.responsive_display_ad.headlines` **Type:** dimension |
| Ad Group Ad Responsive Display Logo Images | **Field name:** `ad_group_ad.ad.responsive_display_ad.logo_images` **Type:** dimension |
| Ad Group Ad Responsive Display Ad Long Headlines (Not Working) | **Field name:** `ad_group_ad.ad.responsive_display_ad.long_headline` **Type:** dimension |
| Ad Group Ad Responsive Search Descriptions | **Field name:** `ad_group_ad.ad.responsive_search_ad.descriptions` **Type:** dimension |
| Ad Group Ad Responsive Search Headlines | **Field name:** `ad_group_ad.ad.responsive_search_ad.headlines` **Type:** dimension |
| Ad Group Ad Responsive Search Path 1 | **Field name:** `ad_group_ad.ad.responsive_search_ad.path1` **Type:** dimension |
| Ad Group Ad Responsive Search Path 2 | **Field name:** `ad_group_ad.ad.responsive_search_ad.path2` **Type:** dimension |
| Ad Group Ad Strength | **Field name:** `ad_group_ad.ad_strength` **Type:** dimension |
| Ad Labels | **Field name:** `ad_group_ad.labels` **Type:** dimension |
| Ad Group Ad Status | **Field name:** `ad_group_ad.status` **Type:** dimension |
| Ad Group Ad Responsive Search Title and description | **Field name:** `ad_group_ad.ad-title-description` **Type:** dimension |

### Keywords and targeting

| | |
| - | - |
| Is Negative | **Field name:** `ad_group_criterion.negative` **Type:** dimension |

### Asset groups

| | |
| - | - |
| Asset Group Ad Strength | **Field name:** `asset_group.ad_strength` **Type:** dimension |
| Asset Group ID | **Field name:** `asset_group.id` **Type:** dimension |
| Asset Group Name | **Field name:** `asset_group.name` **Type:** dimension |
| Asset Group Status | **Field name:** `asset_group.status` **Type:** dimension |
| Asset Group Asset Field Type | **Field name:** `asset_group_asset.field_type` **Type:** dimension |
| Asset Group Asset Source | **Field name:** `asset_group_asset.source` **Type:** dimension |
| Asset Group Asset Status | **Field name:** `asset_group_asset.status` **Type:** dimension |

### Search terms

| | |
| - | - |
| Search Term | **Field name:** `search_term_view.search_term` **Type:** dimension |

### Geography

| | |
| - | - |
| Country | **Field name:** `user_location_view.country_criterion_id` **Type:** dimension |

### Segments

| | |
| - | - |
| Ad Network Type | **Field name:** `segments.ad_network_type` **Type:** dimension |
| Click Type | **Field name:** `segments.click_type` **Type:** dimension |
| Conversion Action Category | **Field name:** `segments.conversion_action_category` **Type:** dimension |
| Conversion Action Name | **Field name:** `segments.conversion_action_name` **Type:** dimension |
| Conversions Lag Bucket | **Field name:** `segments.conversion_lag_bucket` **Type:** dimension |
| Device | **Field name:** `segments.device` **Type:** dimension |
| External Conversion Source | **Field name:** `segments.external_conversion_source` **Type:** dimension |
| Ad Slot | **Field name:** `segments.slot` **Type:** dimension |
| Keyword Match Type | **Field name:** `ad_group_criterion.keyword.match_type` **Type:** dimension |
| City | **Field name:** `segments.geo_target_city` **Type:** dimension |
| Metropolitan Area | **Field name:** `segments.geo_target_metro` **Type:** dimension |
| Postal Code | **Field name:** `segments.geo_target_postal_code` **Type:** dimension |
| Province | **Field name:** `segments.geo_target_province` **Type:** dimension |
| Region | **Field name:** `segments.geo_target_region` **Type:** dimension |
| State | **Field name:** `segments.geo_target_state` **Type:** dimension |

## Related

> [card] [Fields catalog](https://docs.mastermetrics.com/en.md)
>
> Browse all sources

> [card] [Meta Ads](https://docs.mastermetrics.com/en/meta-ads/metrics.md)
>
> Metrics & Dimensions

> [card] [TikTok Ads](https://docs.mastermetrics.com/en/tiktok-ads/metrics.md)
>
> Metrics & Dimensions

> [card] [Microsoft Ads (Bing)](https://docs.mastermetrics.com/en/bing-ads/metrics.md)
>
> Metrics & Dimensions


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