> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mastermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Pages: Metrics

> Complete reference of the Facebook Pages metrics in Master Metrics

> [!NOTE]
>
> **Last updated:** 2026-11-12

This reference covers the 111 metrics available for Facebook Pages in Master Metrics. Use it to understand which data you can pull and how each field is named.

**Available in:** Dashboards · Reports · AI assistant · MCP

## Metrics

Metrics are the numeric values you can measure and aggregate from your Facebook Pages data.

### Page

| | |
| - | - |
| Posts Interactions | **Field name:** `posts_interactions` **Type:** metric **MCP:** Available |
| Posts Engagement | **Field name:** `posts_engagement` **Type:** metric **MCP:** Available |
| Reels Interactions | **Field name:** `reels_interactions` **Type:** metric **MCP:** Available |
| Reels Engagement | **Field name:** `reels_engagement` **Type:** metric **MCP:** Available |
| Page Net Likes | **Field name:** `page_net_likes` **Type:** metric **MCP:** Available |
| Net likes growth rate | **Field name:** `net_likes_growth_rate` **Type:** metric **MCP:** Available |
| % of reach from organic | **Field name:** `percentage_organic_reach` **Type:** metric **MCP:** Available |
| % of reach from paid | **Field name:** `percentage_paid_reach` **Type:** metric **MCP:** Available |
| Page total views | **Field name:** `page_views_total` **Type:** metric **MCP:** Available |
| Page total clicks | **Field name:** `page_total_actions` **Type:** metric **MCP:** Available |
| Page followers | **Field name:** `page_follows` **Type:** metric **MCP:** Available |
| Page Daily Unfollows | **Field name:** `page_daily_unfollows` **Type:** metric **MCP:** Available |
| Page Daily Follows | **Field name:** `page_daily_follows` **Type:** metric **MCP:** Available |
| Page Total media views | **Field name:** `page_impressions` **Type:** metric **MCP:** Available |
| Page Paid media views | **Field name:** `page_impressions_paid` **Type:** metric **MCP:** Available |
| Page unique media views | **Field name:** `page_impressions_unique` **Type:** metric **MCP:** Available |
| Post video complete view organic | **Field name:** `post_video_complete_views_organic` **Type:** metric **MCP:** Available |
| Post video complete view organic unique | **Field name:** `post_video_complete_views_organic_unique` **Type:** metric **MCP:** Available |
| Post video complete view paid | **Field name:** `post_video_complete_views_paid` **Type:** metric **MCP:** Available |
| Post video complete view paid unique | **Field name:** `post_video_complete_views_paid_unique` **Type:** metric **MCP:** Available |
| Messaging connection count | **Field name:** `page_messages_total_messaging_connections` **Type:** metric **MCP:** Available |
| New conversations count (unique) | **Field name:** `page_messages_new_conversations_unique` **Type:** metric **MCP:** Available |
| Blocked conversations count (unique) | **Field name:** `page_messages_blocked_conversations_unique` **Type:** metric **MCP:** Available |
| Reported conversations count (unique) | **Field name:** `page_messages_reported_conversations_unique` **Type:** metric **MCP:** Available |
| Page message feature status | **Field name:** `page_messaging_feature_status` **Type:** metric **MCP:** Available |
| Total video views | **Field name:** `page_video_views` **Type:** metric **MCP:** Available |
| Page paid video views | **Field name:** `page_video_views_paid` **Type:** metric **MCP:** Available |
| Page organic video views | **Field name:** `page_video_views_organic` **Type:** metric **MCP:** Available |
| Page unique video views | **Field name:** `page_video_views_unique` **Type:** metric **MCP:** Available |
| Page autoplayed video views | **Field name:** `page_video_views_autoplayed` **Type:** metric **MCP:** Available |
| Page video complete views 30s | **Field name:** `page_video_complete_views_30s` **Type:** metric **MCP:** Available |
| Page video organic views 30s | **Field name:** `page_video_complete_views_30s_organic` **Type:** metric **MCP:** Available |
| Page video unique views 30s | **Field name:** `page_video_complete_views_30s_unique` **Type:** metric **MCP:** Available |
| Page video paid views 30s | **Field name:** `page_video_complete_views_30s_paid` **Type:** metric **MCP:** Available |

### Posts

| | |
| - | - |
| Posts Counts | **Field name:** `meta_posts_counts` **Type:** metric **MCP:** Available |
| Likes on posts | **Field name:** `page_post_likes` **Type:** metric **MCP:** Available |
| Comments on posts | **Field name:** `page_post_comments` **Type:** metric **MCP:** Available |
| Posts media views | **Field name:** `post_impressions` **Type:** metric **MCP:** Available |
| Posts unique media views | **Field name:** `post_impressions_unique` **Type:** metric **MCP:** Available |
| Posts Clicks | **Field name:** `post_clicks` **Type:** metric **MCP:** Available |
| Posts paid media views | **Field name:** `post_impressions_paid` **Type:** metric **MCP:** Available |
| Posts followers media views | **Field name:** `post_impressions_fan` **Type:** metric **MCP:** Available |
| Posts organic media views | **Field name:** `post_impressions_organic` **Type:** metric **MCP:** Available |
| Total posts reactions | **Field name:** `post_reactions_by_type_total` **Type:** metric **MCP:** Available |
| Post reactions: like | **Field name:** `post_reactions_like_total` **Type:** metric **MCP:** Available |
| Post reactions: love | **Field name:** `post_reactions_love_total` **Type:** metric **MCP:** Available |
| Post reactions: wow | **Field name:** `post_reactions_wow_total` **Type:** metric **MCP:** Available |
| Post reactions: haha | **Field name:** `post_reactions_haha_total` **Type:** metric **MCP:** Available |
| Post reactions: sorry | **Field name:** `post_reactions_sorry_total` **Type:** metric **MCP:** Available |
| Post reactions: anger | **Field name:** `post_reactions_anger_total` **Type:** metric **MCP:** Available |
| Post reactions: pride | **Field name:** `post_reactions_pride_total` **Type:** metric **MCP:** Available |
| Post reactions: thankful | **Field name:** `post_reactions_thankful_total` **Type:** metric **MCP:** Available |
| Post video views | **Field name:** `post_video_views` **Type:** metric **MCP:** Available |
| Post other clicks | **Field name:** `post_clicks_by_type_other_clicks` **Type:** metric **MCP:** Available |
| Post photo views | **Field name:** `post_clicks_by_type_photo_view` **Type:** metric **MCP:** Available |
| Total video reactions | **Field name:** `page_video_reactions` **Type:** metric **MCP:** Available |
| Video reactions: like | **Field name:** `video_reactions_like_total` **Type:** metric **MCP:** Available |
| Video reactions: love | **Field name:** `video_reactions_love_total` **Type:** metric **MCP:** Available |
| Video reactions: wow | **Field name:** `video_reactions_wow_total` **Type:** metric **MCP:** Available |
| Video reactions: haha | **Field name:** `video_reactions_haha_total` **Type:** metric **MCP:** Available |
| Video reactions: sad | **Field name:** `video_reactions_sorry_total` **Type:** metric **MCP:** Available |
| Video reactions: anger | **Field name:** `video_reactions_anger_total` **Type:** metric **MCP:** Available |

### Videos

| | |
| - | - |
| Reels Counts | **Field name:** `meta_reels_counts` **Type:** metric **MCP:** Available |
| Reels avg time watched | **Field name:** `post_video_avg_time_watched` **Type:** metric **MCP:** Available |
| Reels total time watched | **Field name:** `post_video_view_time` **Type:** metric **MCP:** Available |
| Reels views | **Field name:** `blue_reels_play_count` **Type:** metric **MCP:** Available |
| Reels Actions | **Field name:** `post_video_social_actions` **Type:** metric **MCP:** Available |
| Reels total reactions | **Field name:** `post_video_likes_by_reaction_type` **Type:** metric **MCP:** Available |
| Reels total Likes | **Field name:** `post_video_likes_by_reaction_type_reaction_like` **Type:** metric **MCP:** Available |
| Reels total Haha | **Field name:** `post_video_likes_by_reaction_type_reaction_haha` **Type:** metric **MCP:** Available |
| Reels total WOW | **Field name:** `post_video_likes_by_reaction_type_reaction_wow` **Type:** metric **MCP:** Available |
| Reels total Sad | **Field name:** `post_video_likes_by_reaction_type_reaction_sorry` **Type:** metric **MCP:** Available |
| Reels total Anger | **Field name:** `post_video_likes_by_reaction_type_reaction_anger` **Type:** metric **MCP:** Available |

## Deprecated metrics

These metrics were retired by the platform. They are kept for historical reference and are not available in the MCP.

| | |
| - | - |
| Engagement rate | **Field name:** `engagement_users_rate` **Type:** metric **MCP:** Not available |
| Page views unique | **Field name:** `page_views_logged_in_total` **Type:** metric **MCP:** Not available |
| People visiting your page | **Field name:** `page_views_logged_in_unique` **Type:** metric **MCP:** Not available |
| Page Post Organic Reach | **Field name:** `page_posts_impressions_organic_unique` **Type:** metric **MCP:** Not available |
| Page New likes | **Field name:** `page_fan_adds` **Type:** metric **MCP:** Not available |
| Page Unlikes | **Field name:** `page_fan_removes` **Type:** metric **MCP:** Not available |
| Page New likes (unique users) | **Field name:** `page_fan_adds_unique` **Type:** metric **MCP:** Not available |
| Page Unlikes (unique users) | **Field name:** `page_fan_removes_unique` **Type:** metric **MCP:** Not available |
| Page Viral Impressions | **Field name:** `page_impressions_viral` **Type:** metric **MCP:** Not available |
| Page Paid reach | **Field name:** `page_impressions_paid_unique` **Type:** metric **MCP:** Not available |
| Page Viral reach | **Field name:** `page_impressions_viral_unique` **Type:** metric **MCP:** Not available |
| Page Organic impressions | **Field name:** `page_impressions_organic_v2` **Type:** metric **MCP:** Not available |
| Page organic reach | **Field name:** `page_impressions_organic_unique_v2` **Type:** metric **MCP:** Not available |
| Page non Viral impressions | **Field name:** `page_impressions_nonviral` **Type:** metric **MCP:** Not available |
| Page non viral reach | **Field name:** `page_impressions_nonviral_unique` **Type:** metric **MCP:** Not available |
| Page positive Actions | **Field name:** `page_positive_feedback_by_type` **Type:** metric **MCP:** Not available |
| People taking positive actions | **Field name:** `page_positive_feedback_by_type_unique` **Type:** metric **MCP:** Not available |
| Page Negative Actions | **Field name:** `page_negative_feedback_by_type` **Type:** metric **MCP:** Not available |
| People taking negative actions | **Field name:** `page_negative_feedback_by_type_unique` **Type:** metric **MCP:** Not available |
| Page Likes | **Field name:** `page_positive_feedback_by_type_likes` **Type:** metric **MCP:** Not available |
| Page Comments | **Field name:** `page_positive_feedback_by_type_comments` **Type:** metric **MCP:** Not available |
| Page Shares | **Field name:** `page_positive_feedback_by_type_shares` **Type:** metric **MCP:** Not available |
| Page Answers | **Field name:** `page_positive_feedback_by_type_answers` **Type:** metric **MCP:** Not available |
| Page Claims | **Field name:** `page_positive_feedback_by_type_claims` **Type:** metric **MCP:** Not available |
| Page Others | **Field name:** `page_positive_feedback_by_type_others` **Type:** metric **MCP:** Not available |
| Page Rsvp | **Field name:** `page_positive_feedback_by_type_rsvps` **Type:** metric **MCP:** Not available |
| Posts paid reach | **Field name:** `post_impressions_paid_unique` **Type:** metric **MCP:** Not available |
| Posts followers reach | **Field name:** `post_impressions_fan_unique` **Type:** metric **MCP:** Not available |
| Posts organic reach | **Field name:** `post_impressions_organic_unique` **Type:** metric **MCP:** Not available |
| Posts viral impressions | **Field name:** `post_impressions_viral` **Type:** metric **MCP:** Not available |
| Posts viral reach | **Field name:** `post_impressions_viral_unique` **Type:** metric **MCP:** Not available |
| Posts no viral impression | **Field name:** `post_impressions_nonviral` **Type:** metric **MCP:** Not available |
| Posts no viral reach | **Field name:** `post_impressions_nonviral_unique` **Type:** metric **MCP:** Not available |
| Posts engaged users | **Field name:** `post_engaged_users` **Type:** metric **MCP:** Not available |
| Page Engaged Users | **Field name:** `page_engaged_users` **Type:** metric **MCP:** Not available |
| Page fans online | **Field name:** `page_fans_online` **Type:** metric **MCP:** Not available |
| Page fans online per day | **Field name:** `page_fans_online_per_day` **Type:** metric **MCP:** Not available |
| Reels unique media views | **Field name:** `video_post_impressions_unique` **Type:** metric **MCP:** Not available |

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