> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mastermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Microsoft Ads (Bing): Metrics

> Complete reference of the Microsoft Ads (Bing) metrics in Master Metrics

> [!NOTE]
>
> **Last updated:** 2026-11-12

This reference covers the 104 metrics available for Microsoft Ads (Bing) in Master Metrics. Use it to understand which data you can pull and how each field is named.

**Available in:** Dashboards · Reports · AI assistant · MCP

## Metrics

Metrics are the numeric values you can measure and aggregate from your Microsoft Ads (Bing) data.

### Performance

| | |
| - | - |
| Impressions | **Field name:** `bing_impressions` **Type:** metric **MCP:** Available |
| Clicks | **Field name:** `bing_clicks` **Type:** metric **MCP:** Available |
| CTR | **Field name:** `bing_ctr` **Type:** metric **MCP:** Available |
| Average CPC | **Field name:** `bing_average_cpc` **Type:** metric **MCP:** Available |
| Spend | **Field name:** `bing_spend` **Type:** metric **MCP:** Available |
| Average Position | **Field name:** `bing_average_position` **Type:** metric **MCP:** Available |
| Average CPM | **Field name:** `bing_average_cpm` **Type:** metric **MCP:** Available |
| Conversions | **Field name:** `bing_conversions` **Type:** metric **MCP:** Available |
| Conversion Rate | **Field name:** `bing_conversion_rate` **Type:** metric **MCP:** Available |
| Cost Per Conversion | **Field name:** `bing_cost_per_conversion` **Type:** metric **MCP:** Available |
| All Conversions | **Field name:** `bing_all_conversions` **Type:** metric **MCP:** Available |
| All Conversion Rate | **Field name:** `bing_all_conversion_rate` **Type:** metric **MCP:** Available |
| All Cost Per Conversion | **Field name:** `bing_all_cost_per_conversion` **Type:** metric **MCP:** Available |
| View Through Conversions | **Field name:** `bing_view_through_conversions` **Type:** metric **MCP:** Available |
| Revenue | **Field name:** `bing_revenue` **Type:** metric **MCP:** Available |
| ROAS | **Field name:** `bing_return_on_ad_spend` **Type:** metric **MCP:** Available |
| All Revenue | **Field name:** `bing_all_revenue` **Type:** metric **MCP:** Available |
| All ROAS | **Field name:** `bing_all_return_on_ad_spend` **Type:** metric **MCP:** Available |
| Revenue Per Conversion | **Field name:** `bing_revenue_per_conversion` **Type:** metric **MCP:** Available |
| All Revenue Per Conversion | **Field name:** `bing_all_revenue_per_conversion` **Type:** metric **MCP:** Available |
| View Through Revenue | **Field name:** `bing_view_through_revenue` **Type:** metric **MCP:** Available |
| Assists | **Field name:** `bing_assists` **Type:** metric **MCP:** Available |
| Cost Per Assist | **Field name:** `bing_cost_per_assist` **Type:** metric **MCP:** Available |
| Revenue Per Assist | **Field name:** `bing_revenue_per_assist` **Type:** metric **MCP:** Available |
| Absolute Top Impression Rate Percent | **Field name:** `bing_absolute_top_impression_rate_percent` **Type:** metric **MCP:** Available |
| Top Impression Rate Percent | **Field name:** `bing_top_impression_rate_percent` **Type:** metric **MCP:** Available |
| Video Views | **Field name:** `bing_video_views` **Type:** metric **MCP:** Available |
| View Through Rate | **Field name:** `bing_view_through_rate` **Type:** metric **MCP:** Available |
| Average CPV | **Field name:** `bing_average_cpv` **Type:** metric **MCP:** Available |
| Video Views at 25% | **Field name:** `bing_video_views_at_25_percent` **Type:** metric **MCP:** Available |
| Video Views at 50% | **Field name:** `bing_video_views_at_50_percent` **Type:** metric **MCP:** Available |
| Video Views at 75% | **Field name:** `bing_video_views_at_75_percent` **Type:** metric **MCP:** Available |
| Completed Video Views | **Field name:** `bing_completed_video_views` **Type:** metric **MCP:** Available |
| Video Completion Rate | **Field name:** `bing_video_completion_rate` **Type:** metric **MCP:** Available |
| Total Watch Time | **Field name:** `bing_total_watch_time_in_ms` **Type:** metric **MCP:** Available |
| Average Watch Time Per Video View | **Field name:** `bing_average_watch_time_per_video_view` **Type:** metric **MCP:** Available |
| Average Watch Time Per Impression | **Field name:** `bing_average_watch_time_per_impression` **Type:** metric **MCP:** Available |
| Qualified Conversions | **Field name:** `bing_conversions_qualified` **Type:** metric **MCP:** Available |
| All Qualified Conversions | **Field name:** `bing_all_conversions_qualified` **Type:** metric **MCP:** Available |
| View Through Qualified Conversions | **Field name:** `bing_view_through_conversions_qualified` **Type:** metric **MCP:** Available |
| Low Quality Clicks | **Field name:** `bing_low_quality_clicks` **Type:** metric **MCP:** Available |
| Low Quality Clicks Percent | **Field name:** `bing_low_quality_clicks_percent` **Type:** metric **MCP:** Available |
| Low Quality Impressions | **Field name:** `bing_low_quality_impressions` **Type:** metric **MCP:** Available |
| Low Quality Impressions Percent | **Field name:** `bing_low_quality_impressions_percent` **Type:** metric **MCP:** Available |
| Low Quality Conversions | **Field name:** `bing_low_quality_conversions` **Type:** metric **MCP:** Available |
| Low Quality Conversion Rate | **Field name:** `bing_low_quality_conversion_rate` **Type:** metric **MCP:** Available |
| Low Quality General Clicks | **Field name:** `bing_low_quality_general_clicks` **Type:** metric **MCP:** Available |
| Low Quality Sophisticated Clicks | **Field name:** `bing_low_quality_sophisticated_clicks` **Type:** metric **MCP:** Available |
| Low Quality Qualified Conversions | **Field name:** `bing_low_quality_conversions_qualified` **Type:** metric **MCP:** Available |
| Impression Share Percent | **Field name:** `bing_impression_share_percent` **Type:** metric **MCP:** Available |
| Impression Lost To Budget Percent | **Field name:** `bing_impression_lost_to_budget_percent` **Type:** metric **MCP:** Available |
| Impression Lost To Rank Agg Percent | **Field name:** `bing_impression_lost_to_rank_agg_percent` **Type:** metric **MCP:** Available |
| Exact Match Impression Share Percent | **Field name:** `bing_exact_match_impression_share_percent` **Type:** metric **MCP:** Available |
| Click Share Percent | **Field name:** `bing_click_share_percent` **Type:** metric **MCP:** Available |
| Top Impression Share Percent | **Field name:** `bing_top_impression_share_percent` **Type:** metric **MCP:** Available |
| Absolute Top Impression Share Percent | **Field name:** `bing_absolute_top_impression_share_percent` **Type:** metric **MCP:** Available |
| Top Impression Share Lost To Rank Percent | **Field name:** `bing_top_impression_share_lost_to_rank_percent` **Type:** metric **MCP:** Available |
| Top Impression Share Lost To Budget Percent | **Field name:** `bing_top_impression_share_lost_to_budget_percent` **Type:** metric **MCP:** Available |
| Absolute Top Impression Share Lost To Rank Percent | **Field name:** `bing_absolute_top_impression_share_lost_to_rank_percent` **Type:** metric **MCP:** Available |
| Absolute Top Impression Share Lost To Budget Percent | **Field name:** `bing_absolute_top_impression_share_lost_to_budget_percent` **Type:** metric **MCP:** Available |
| Quality Score (Metric) | **Field name:** `bing_quality_score_metric` **Type:** metric **MCP:** Available |
| Historical Quality Score (Metric) | **Field name:** `bing_historical_quality_score_metric` **Type:** metric **MCP:** Available |
| Phone Impressions | **Field name:** `bing_phone_impressions` **Type:** metric **MCP:** Available |
| Phone Calls | **Field name:** `bing_phone_calls` **Type:** metric **MCP:** Available |
| PTR | **Field name:** `bing_ptr` **Type:** metric **MCP:** Available |
| Audience Impression Share Percent | **Field name:** `bing_audience_impression_share_percent` **Type:** metric **MCP:** Available |
| Audience Impression Lost To Rank Percent | **Field name:** `bing_audience_impression_lost_to_rank_percent` **Type:** metric **MCP:** Available |
| Audience Impression Lost To Budget Percent | **Field name:** `bing_audience_impression_lost_to_budget_percent` **Type:** metric **MCP:** Available |
| Relative CTR | **Field name:** `bing_relative_ctr` **Type:** metric **MCP:** Available |
| Sales | **Field name:** `bing_sales` **Type:** metric **MCP:** Available |
| Cost Per Sale | **Field name:** `bing_cost_per_sale` **Type:** metric **MCP:** Available |
| Revenue Per Sale | **Field name:** `bing_revenue_per_sale` **Type:** metric **MCP:** Available |
| Installs | **Field name:** `bing_installs` **Type:** metric **MCP:** Available |
| Cost Per Install | **Field name:** `bing_cost_per_install` **Type:** metric **MCP:** Available |
| Revenue Per Install | **Field name:** `bing_revenue_per_install` **Type:** metric **MCP:** Available |
| Downloads | **Field name:** `bing_downloads` **Type:** metric **MCP:** Available |
| Post Click Download Rate | **Field name:** `bing_post_click_download_rate` **Type:** metric **MCP:** Available |
| Cost Per Download | **Field name:** `bing_cost_per_download` **Type:** metric **MCP:** Available |
| App Installs | **Field name:** `bing_app_installs` **Type:** metric **MCP:** Available |
| Post Click Install Rate | **Field name:** `bing_post_click_install_rate` **Type:** metric **MCP:** Available |
| CPI | **Field name:** `bing_cpi` **Type:** metric **MCP:** Available |
| Purchases | **Field name:** `bing_purchases` **Type:** metric **MCP:** Available |
| Post Install Purchase Rate | **Field name:** `bing_post_install_purchase_rate` **Type:** metric **MCP:** Available |
| CPP | **Field name:** `bing_cpp` **Type:** metric **MCP:** Available |
| Subscriptions | **Field name:** `bing_subscriptions` **Type:** metric **MCP:** Available |
| Post Install Subscription Rate | **Field name:** `bing_post_install_subscription_rate` **Type:** metric **MCP:** Available |
| CPS | **Field name:** `bing_cps` **Type:** metric **MCP:** Available |
| New Customer Conversions | **Field name:** `bing_new_customer_conversions` **Type:** metric **MCP:** Available |
| New Customer Revenue | **Field name:** `bing_new_customer_revenue` **Type:** metric **MCP:** Available |
| New Customer Spend | **Field name:** `bing_new_customer_spend` **Type:** metric **MCP:** Available |
| New Customer Count | **Field name:** `bing_new_customer_count` **Type:** metric **MCP:** Available |
| New Customer Conversion Rate | **Field name:** `bing_new_customer_conversion_rate` **Type:** metric **MCP:** Available |
| New Customer CPA | **Field name:** `bing_new_customer_cpa` **Type:** metric **MCP:** Available |
| New Customer ROAS | **Field name:** `bing_new_customer_return_on_ad_spend` **Type:** metric **MCP:** Available |
| Conversion Delay | **Field name:** `bing_conversion_delay` **Type:** metric **MCP:** Available |
| Unknown Customer Conversions | **Field name:** `bing_unknown_customer_conversions` **Type:** metric **MCP:** Available |
| Unknown Customer Revenue | **Field name:** `bing_unknown_customer_revenue` **Type:** metric **MCP:** Available |
| Ad Relevance | **Field name:** `bing_ad_relevance` **Type:** metric **MCP:** Available |
| Expected CTR (Keywords) | **Field name:** `bing_expected_ctr` **Type:** metric **MCP:** Available |
| Landing Page Experience | **Field name:** `bing_landing_page_experience` **Type:** metric **MCP:** Available |
| Historical Ad Relevance (Keywords) | **Field name:** `bing_historical_ad_relevance` **Type:** metric **MCP:** Available |
| Historical Expected CTR (Keywords) | **Field name:** `bing_historical_expected_ctr` **Type:** metric **MCP:** Available |
| Historical Landing Page Experience (Keywords) | **Field name:** `bing_historical_landing_page_experience` **Type:** metric **MCP:** Available |

### Audience

| | |
| - | - |
| Extended Cost | **Field name:** `bing_extended_cost` **Type:** metric **MCP:** Available |

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